PRIVACY NOTICE USER GENERATED CONTENT
Why do we use your personal data?
We want to share and inspire you and others about different ways of wearing our products and to give you the chance to show the world your cool style.
H&MxMe is a service created for you and your audience and a platform for customer engaged marketing.
How do we use your personal data?
Photos and/or videos of yourself are regarded as personal data. Such personal data will be published on our official website, and/or on our social media pages and other promotional channels. To be able to do this we need your photo and/or video and in return we will link your photo to your Instagram account.
Who has access to your personal data?
We may share your personal data within the H&M Group whenever necessary to fulfill the intended processing purpose. For the same reason, personal data is also shared with suppliers carrying out certain tasks on our behalf, such as IT, data analytics and media agencies. H&M is always fully responsible for its suppliers.
Please note, by hash-tagging your picture or video clip you voluntarily share the content and other personal data with Instagram or other social media platforms. This relationship is outside of H&M's control and a matter between you and the social media service provider.
Except as explicitly stated herein, we never pass on, sell or swap your data to any third parties.
What is the legal ground to process your personal data?
We will collect, use and share your username, photos and/or videos to the extent necessary for us to perform the service and meet your expectations when using HMxME and other user generated content services.
How long do we keep your data?
We will keep your username and generated content for 24 months from the date of posting.
If you want to remove Photos or Moving Content, please visit the Photo or the Moving Content were its placed on hm.com and press "report photo" or contact customer service.