PRIVACY NOTICE H&M ACCOUNT
Why do we use your personal data?
We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M.
We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you have purchased from us.
In order to provide you with relevant product recommendations, H&M will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.
What types of personal data do we collect?
We will always process your email address and password that you submit to us when you sign up for a H&M account.
We will process the following categories of personal data if you choose to provide them to us:
* contact information such as name, address, telephone number
* date of birth
* account settings
* encrypted payment card information
We will process the following categories of personal data if you make a purchase:
* order history
* delivery information
* payment history
We will also process the following categories of personal data connected to your cookies:
* click history
* navigation and browsing history
Who has access to your personal data?
Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.
On what legal basis may we process personal data?
You consent to the processing of your personal data from your account when you create your H&M account.
The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.
Your right to withdraw your consent:
You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.
How long do we save your data?
We will keep your data for as long as you have an active H&M account.
You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute.
After your account has been terminated, your data will be deleted.
Your right to object to the processing of your data:
You have the right to object to the processing of your personal data that is based on H&M:s's legitimate interests by contacting firstname.lastname@example.org. Your account will then be deleted and we will not be able to carry out our services to you.
Please read our full Privacy Notice