7 love stories in blue
Who says love is only for lovers? This Valentine’s Day, we celebrate the hearts we hold for our sisters, brothers, children, parents, friends, pets and — of course — partners and spouses. The colour of romance may be red, but to us the colour of universal love is indigo blue.
MAX & KIRA, COMPANIONS
Love isn’t reserved for humans only. Max and the Alaskan Malamute Kira follow each other everywhere, always together and in style.
CHILI & KURT, MOTHER AND SON
When a brand-new person enters the world, feelings are all over the place: excitement, pride, guilt, and above all — love. The new mother Chili and little baby Kurt get to know each other day by day.
ERIK & ANN, MARRIED
Erik and Ann share the most sacred of bonds and celebrate their 55th Valentine’s Day together this February. If this isn’t relationship goals, we don’t know what is.
FELIX & MILLA, BROTHER AND SISTER
In 2001 Felix Gradin got the best Christmas present he could imagine: his own little sister Milla. Ever since that day the two have been inseparable.
SUZANNE & OLIVIA, MOTHER AND DAUGHTER
Unconditional, magical, sacred. The love Olivia and her mother Suzanne have for each other is ever-evolving and always worth nourishing and celebrating — especially on Valentine’s Day.
SOFIA & ALICE, THE LOVE-STRUCK
Sofia and Alice fell in love at the office. As they celebrate their first Valentine’s Day together, we draw inspiration from their passion, honesty and style.
ELLEN & MATHIEU, BEST FRIENDS
What’s better than full-blown love? True and unconditional friendship between two people. Get jealous of Mathieu and Ellen’s bond, style — and curls.
THE TEAM
PHOTO Angelina Bergenwall
STYLING Ellen Pålsson Norberg
MAKEUP Veronica Aldrin | Mikas Looks
HAIR Joe-Yves Asmar | Mikas Looks
SET DESIGN Fanny Hamlin
PHOTO ASSISTANTS Rasmus Ståhl, Vincent Sjögren
STYLING ASSISTANT Ida Alexandersson
