You must be 16 years or older to place an order and provide an address in Mainland China, (excluding Hong Kong, Macau and Taiwan).Items are saved in the shopping bag for 7 days but don’t wait too long, the items are not reserved.

When you're finished shopping, click on “Shopping bag" to place your order. Price, and availability will be displayed. You may also edit your order at this time. When you’re happy with your order, proceed to checkout.

Select your preferred payment method and when ready click the button “complete purchase” . When you click the “complete purchase” button you will be redirected to the chosen payment provider’s external website, in order to complete your payment.

This may take some time. Please do not close your browser or navigate to previous page. You should then log into your account and complete the payment directly, or your order will be cancelled.

Fill in the needed details required by the payment provider in order to complete your purchase. For Alipay you have one hour  to complete the payment for your order (as long as you logged in right after being redirected to Alipay from the H&M website).

If you pay for your items directly and successfully you will be redirected back to Once payment is confirmed at our side we will send you a processing email with your order details. Once confirmed at our side you can also see inside My H&M that the order status has changed to “paid”.

If you for any reason failed to complete your payment on the external payment provider’s website (or you chose Alipay and did not pay for your order within one hour ) your order will be cancelled. You will be sent an email stating that your order has been cancelled. In that case, this email will be sent after five hours from when you tried to place your order. You can also see inside My H&M that the order status has in that case changed to “cancelled”.

Once your order has been shipped an email will be sent to notify you that your order has been shipped with a tracking number which is a link you can use to trace your order.

Once you have placed your order, you will receive a processing email. An additional email will be sent to notify you that your order has shipped and confirmed with a tracking link to trace your order.

  • Discount codes can either be added in the shopping bag or in checkout.
  • An item is only reserved once your purchase is completed in the checkout. An item added to your shopping bag is saved for 7 days, but availability cannot be guaranteed. If an item is very popular, it might be available when you place it in your shopping bag, but sold out once you reach the checkout.
  • We buy large quantities of the same garments direct from the supplier, with few middlemen, and sell the garments in our own stores. H&M has considerable experience of the textile industry and a great knowledge of which goods to buy from which markets. In addition, we have invested a lot in a fast and cost-efficient distribution system. H&M is also permeated by cost-consciousness at every level, allowing us to offer goods to our customers at the very best prices possible.
  • You will find general information, production details and the H&M Code of Conduct here. If you are interested in financial information, please check under Investor Relations. There, you will be able to download annual reports as well as the latest financial summaries. If you have further questions, please contact H&M’s press department in your specific country. You will find names and email addresses here.
  • All H&M campaigns are promoted either through, or our official social media channels. H&M cautions you to read the fine print and legal disclaimers when entering online contests. You will note in most situations that the promotion is in no way associated with our brand. If you have entered your cell phone number in response to an email that you received for a chance to win an H&M contest, you are an on-going victim of this activity, or are now receiving unwanted SMS text messages, we encourage you to contact your phone provider and block the offending phone number.
  • Unfortunately, a number of fake campaigns and H&M accounts are circulating on Facebook and Instagram giving away gift cards to our customers. We are aware of the problem and H&M is not the only company afflicted. We do not support these kinds of actions and we always report them to Instagram and Facebook to get them closed down as soon as possible and prevent them from spreading even further. We truly apologize for the inconvenience that these fake campaigns may cause our customers.
    You will find information about any future contests via our official Instagram (@hm), Facebook (, Twitter ( and Google+ (