H&M is coming home for CNY with Ma SiChun, Jiang Wenli Yuan Hong and Zhang Xinyi

These four stars celebrate the Lunar New Year with H&M

H&M is coming home for Chinese New Year with Ma SiChun, Jiang Wenli, Yuan Hong and Zhang Xinyi.

The Chinese New Year is all about celebrating with your family and closest ones. For this Lunar New Year campaign, H&M gets into family business together with four real superstars. The renowned actress Jiang Wenli teams up with her acting niece Ma SiChun, while the celebrity couple Yuan Hong and Zhang Xinyi take some time off from their busy acting careers to work together for the warm campaign.

In this interview, the four stars share their special moments from past Lunar New Years, and give us a glimpse of what this year’s celebration will look like.

JIANG WENLI & MA SICHUN

Being the niece of film icon Jiang Wenli, Ma SiChun went straight into celebrity from the very beginning – but it wasn’t long until she also showed the world she could act. Today the two stars each have flourishing careers in the film business. With H&M’s Chinese New Year campaign they got the chance to work together again.

IF YOU COULD GIVE SOME STYLE ADVICE THAT ALWAYS WORKS FOR CHINESE NEW YEAR, WHAT WOULD IT BE?
MA SICHUN: ”My personal style is more of a relaxed and comfortable look. I will definitely wear something red and also something that is comfortable.”

JIANG WENLI: ”I prefer comfortable cotton clothes. Simplicity is always the best for me. Everyone has his or her own style, so wear what you like and be who you are!”

WHICH ARE YOUR FAVOURITE PIECES FROM THE H&M’S CHINESE NEW YEAR COLLECTION?
MS: ”I love the floral-printed skirt!”

JW: ”The red jumper. It keeps you warm and the colour looks great.”

CAN YOU SHARE WITH US A SPECIAL CHINESE NEW YEAR MEMORY FROM THE PAST?
MS: ”That would be the memory of having a nice dinner together with my family and saying ’Happy Chinese New Year!’ to each other on the first moment of Chinese New Year. It is always special and unforgettable.”

JW: “When I was young, my strongest memory would be the fabulous reunion dinner at home on the eve of Chinese New Year. During those times we were struggling, and these celebrations formed great contrasts to our everyday life. Now, the difference is less significant.”

When it comes to styling, simplicity is always the best for me


Ma Sichun
 

HOW DO YOU PLAN TO SPEND YOUR CHINESE NEW YEAR HOLIDAY?
MS: ”On Chinese New Year’s Eve, I will have dinner with my family, watch the Chinese New Year special TV show, make dumplings and play with firecrackers. The next day, we will visit our relatives and friends and wish all of them ’Happy Chinese New Year!’”.

THE CAMPAIGN THEME IS COMING HOME FOR THE NEW YEAR. WHAT IS HOME TO YOU?
MS: ”Family is like a harbour for me. It can always protect and make me feel safe. No matter whether I am struggling or having a bad time, I will always feel love when I am back home. Home is the place that makes me feel happy and secure.”

JW: “I agree with Ma – to me, my family is my home. I can be completely at ease when I’m back home with them. My family is the most important part of my life – and my biggest supporters!”

WHAT ARE YOUR PERSONAL CHINESE NEW YEAR WISHES?
MS: ”I wish for my family to be healthy and happy, especially my grandparents.”

JW:  ”I hope my family will be healthy, for our country to be strong, and for world peace.”

YUAN HONG & ZHANG XINYI

Also starring in the H&M Chinese New Year campaign is the celebrity couple Yuan Hong and Zhang Xinyi, and for them the Lunar New Year holds a very special thing. They’re expecting a baby!

WARM CONGRATULATIONS ON THE GOOD NEWS! DOES THIS MAKE THIS NEW YEAR SPECIAL FOR YOU? 
ZHANG XINYI: ”Yes! I am very excited about this, yet at the same time a bit nervous.”

Just wear something that makes you feel great, plus a dash of red!


Yuan Hong
 

IF YOU COULD GIVE SOME STYLE ADVICE THAT ALWAYS WORKS FOR CHINESE NEW YEAR, WHAT WOULD IT BE?
ZX: ”I believe art and fashion are inspired from our daily life. I try to observe the detail of life and that gives me a lot of inspiration for fashion. For Chinese New Year, red never goes wrong, so use your personal style to get dressed in any shade of red.”

YH: ”I prefer good fabrics and stylish cuts. You need to know who you are and what fits you. Just wear something that makes you feel great and stylish, plus a dash of red. That can kickstart a great year ahead!”

WHICH ARE YOUR FAVOURITE PIECES FROM THE COLLECTION?
ZX: ”I like the red jumper as it is comfortable, chic and warm.”

YH: ”The cool leather jacket and sweatshirt.”

CAN YOU SHARE WITH US A SPECIAL CHINESE NEW YEAR MEMORY FROM THE PAST?
ZX: ”Having a nice dinner together with my family and enjoying the Chinese New Year special TV show.”

YH: ”My family tradition is making dumplings together with the whole family. It is a must-do during Chinese New Year.”

WHAT ARE YOUR PERSONAL CHINESE NEW YEAR WISHES?
ZX: ”A safe delivery to a healthy baby!”

YH: ”I wish for my family to be safe and healthy. I also hope I can have a new drama to share with my friends and fans.”

WHAT IS HOME TO YOU, AND HOW DO YOU FEEL WHEN YOU’RE THERE?
ZX: ”Family is my pillar of support!”

YH: ”Family is very important to me as well. I will be back to my home in Wuhan city when I have time. If there is any work in Wuhan, I usually make it my priority as I get a chance to go home to my parents.”

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