What does it mean?
When we talk about the sustainability of a product, we’re talking about the impact it has on the environment, and the people who make it, handle it, transport it, sell it — and buy it! It’s incredibly important to us to make sure that all our products are made with care and responsibility for our planet, and for the people involved in the product’s life cycle.
We’re constantly striving to improve the sustainability of our products. We want to lead the change towards a more sustainable fashion future — and we want to tell you how we’re doing this.
Why is transparency important to H&M?
We believe being transparent — clear and open — about how and where our products are made, is an important part of helping us become more sustainable. The more we share, the more we learn, and the more we can identify the areas to focus on. It’s also really important for you to know as much as possible about the products you buy, so you can make informed decisions, and feel confident that the items you own were made with responsibility and sustainability in mind. This is why we were one of the first brands to start publishing our supplier list on our website back in 2013.
Where can I learn more about the sustainability of a product?
Working towards a sustainable fashion future is a big challenge and a long-term commitment for us. As a step towards being more transparent we began publishing our supplier list on our website in 2013 so that customers could see where and who made our products. But now we are extending the information that we share with our customers via our new ‘Product Sustainability’ section which is available on all our product pages.
This means that every time you click on an H&M product you will be able to see:
• The materials used to make the product — and the sustainability of the materials
• The country in which the product was made
• The supplier we partnered with to manufacture the product
• The factory that made the product
• Information about how you can recycle your unwanted clothes with H&M