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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Straight High Jeans - Black/Light denim blue/Denim blue/Light denim blue/White - 1
    • Straight High Jeans - Black/Light denim blue/Denim blue/Light denim blue/White - 2
    • Straight High Jeans - Black/Light denim blue/Denim blue/Light denim blue/White - 3
    • Straight High Jeans - Black/Light denim blue/Denim blue/Light denim blue/White - 4
    • Straight High Jeans - Black/Light denim blue/Denim blue/Light denim blue/White - 5
    • Straight High Jeans - Black/Light denim blue/Denim blue/Light denim blue/White - 6
    • Straight High Jeans - Black/Light denim blue/Denim blue/Light denim blue/White - 7

    Straight High Jeans

    S$ 29.90

    • Wide denim joggers - Black/Light grey/Pale denim blue/Light denim blue - 1
    • Wide denim joggers - Black/Light grey/Pale denim blue/Light denim blue - 2

    Wide denim joggers

    S$ 54.90

    Member price:S$ 34.90

    • Colour-blocked hoodie - Dark green/Grey marl/Blue/White/Dark red/Light grey - 1
    • Colour-blocked hoodie - Dark green/Grey marl/Blue/White/Dark red/Light grey - 2

    Colour-blocked hoodie

    S$ 24.90

    • Tailored trousers - Dark brown/Pinstriped/Grey/Herringbone pattern/Dark grey/Black marl/Brown/Checked/Dark brown/Black - 1
    • Tailored trousers - Dark brown/Pinstriped/Grey/Herringbone pattern/Dark grey/Black marl/Brown/Checked/Dark brown/Black - 2
    • Tailored trousers - Dark brown/Pinstriped/Grey/Herringbone pattern/Dark grey/Black marl/Brown/Checked/Dark brown/Black - 3
    • Tailored trousers - Dark brown/Pinstriped/Grey/Herringbone pattern/Dark grey/Black marl/Brown/Checked/Dark brown/Black - 4
    • Tailored trousers - Dark brown/Pinstriped/Grey/Herringbone pattern/Dark grey/Black marl/Brown/Checked/Dark brown/Black - 5
    • Tailored trousers - Dark brown/Pinstriped/Grey/Herringbone pattern/Dark grey/Black marl/Brown/Checked/Dark brown/Black - 6
    A/W 2025

    Tailored trousers

    S$ 59.90

    • Wide trousers - Grey/Dark grey/Checked - 1
    • Wide trousers - Grey/Dark grey/Checked - 2
    • Wide trousers - Grey/Dark grey/Checked - 3
    • Wide trousers - Grey/Dark grey/Checked - 4
    • Wide trousers - Grey/Dark grey/Checked - 5
    • Wide trousers - Grey/Dark grey/Checked - 6
    • Wide trousers - Grey/Dark grey/Checked - 7

    Wide trousers

    S$ 59.90

    • Motif-detail hoodie - Dark red/Snoopy/Light grey marl/Lilo & Stitch/Light pink/Pusheen the Cat/Light grey marl/Cinnamoroll/Cream/The Rolling Stones/Dark brown/SmileyWorld®/Light grey marl/SmileyWorld®/Purple/Kuromi/Pink/Lilo & Stitch/Red/The Grinch/White/Snoopy - 1
    • Motif-detail hoodie - Dark red/Snoopy/Light grey marl/Lilo & Stitch/Light pink/Pusheen the Cat/Light grey marl/Cinnamoroll/Cream/The Rolling Stones/Dark brown/SmileyWorld®/Light grey marl/SmileyWorld®/Purple/Kuromi/Pink/Lilo & Stitch/Red/The Grinch/White/Snoopy - 2
    New Price

    Motif-detail hoodie

    S$ 34.90

    • 7-pack cotton briefs - Light pink/Disney Princesses/Dark grey/Disney/Light yellow/Disney Princesses - 1
    • 7-pack cotton briefs - Light pink/Disney Princesses/Dark grey/Disney/Light yellow/Disney Princesses - 2
    • 7-pack cotton briefs - Light pink/Disney Princesses/Dark grey/Disney/Light yellow/Disney Princesses - 3

    7-pack cotton briefs

    S$ 19.90

    • Bouclé jacket - Black/White marl/Black/White/Black - 1
    • Bouclé jacket - Black/White marl/Black/White/Black - 2
    • Bouclé jacket - Black/White marl/Black/White/Black - 3
    • Bouclé jacket - Black/White marl/Black/White/Black - 4
    • Bouclé jacket - Black/White marl/Black/White/Black - 5
    • Bouclé jacket - Black/White marl/Black/White/Black - 6

    Bouclé jacket

    S$ 64.90

    Member price:S$ 42.90

    • Hoodie - Light blue/Beige/Light grey marl/Black - 1
    • Hoodie - Light blue/Beige/Light grey marl/Black - 2

    Hoodie

    S$ 24.90

    • Cooling Regular Fit T-shirt - Black/Dark brown/White - 1
    • Cooling Regular Fit T-shirt - Black/Dark brown/White - 2
    • Cooling Regular Fit T-shirt - Black/Dark brown/White - 3
    • Cooling Regular Fit T-shirt - Black/Dark brown/White - 4
    • Cooling Regular Fit T-shirt - Black/Dark brown/White - 5
    • Cooling Regular Fit T-shirt - Black/Dark brown/White - 6
    • Cooling Regular Fit T-shirt - Black/Dark brown/White - 7
    Functional Essentials

    Cooling Regular Fit T-shirt

    S$ 19.90

    • Motif-detail hoodie - Light pink/Pusheen the Cat/Light grey marl/Lilo & Stitch/Dark red/Snoopy/Light grey marl/Cinnamoroll/Cream/The Rolling Stones/Dark brown/SmileyWorld®/Light grey marl/SmileyWorld®/Purple/Kuromi/Pink/Lilo & Stitch/Red/The Grinch/White/Snoopy - 1
    • Motif-detail hoodie - Light pink/Pusheen the Cat/Light grey marl/Lilo & Stitch/Dark red/Snoopy/Light grey marl/Cinnamoroll/Cream/The Rolling Stones/Dark brown/SmileyWorld®/Light grey marl/SmileyWorld®/Purple/Kuromi/Pink/Lilo & Stitch/Red/The Grinch/White/Snoopy - 2
    New Price

    Motif-detail hoodie

    S$ 34.90

    • Teddy top - Dark green/Patterned/Light pink/Patterned/Black/Patterned - 1
    • Teddy top - Dark green/Patterned/Light pink/Patterned/Black/Patterned - 2

    Teddy top

    S$ 54.95

    Member price:S$ 32.90

    • 2-pack printed pyjamas - Dusty blue/Mickey Mouse/Turquoise/The Lion King/Red/Minnie Mouse/Turquoise/Mickey Mouse/Light turquoise/Mickey Mouse/Light pink/Minnie Mouse/Light pink/Bambi - 1
    • 2-pack printed pyjamas - Dusty blue/Mickey Mouse/Turquoise/The Lion King/Red/Minnie Mouse/Turquoise/Mickey Mouse/Light turquoise/Mickey Mouse/Light pink/Minnie Mouse/Light pink/Bambi - 2

    2-pack printed pyjamas

    S$ 29.90

    • Brushed-inside hoodie - Light beige/Green/Dark brown/Navy blue/Blue/Striped/Black/Dark yellow/Light grey marl - 1
    • Brushed-inside hoodie - Light beige/Green/Dark brown/Navy blue/Blue/Striped/Black/Dark yellow/Light grey marl - 2

    Brushed-inside hoodie

    S$ 17.90

    • Sweatpants - Light grey marl/Black/Dark brown/Light turquoise - 1
    • Sweatpants - Light grey marl/Black/Dark brown/Light turquoise - 2
    • Sweatpants - Light grey marl/Black/Dark brown/Light turquoise - 3
    • Sweatpants - Light grey marl/Black/Dark brown/Light turquoise - 4
    • Sweatpants - Light grey marl/Black/Dark brown/Light turquoise - 5
    • Sweatpants - Light grey marl/Black/Dark brown/Light turquoise - 6

    Sweatpants

    S$ 19.90

    • Draped shirt - Golden olive/Dark brown/Cream - 1
    • Draped shirt - Golden olive/Dark brown/Cream - 2
    • Draped shirt - Golden olive/Dark brown/Cream - 3
    • Draped shirt - Golden olive/Dark brown/Cream - 4
    • Draped shirt - Golden olive/Dark brown/Cream - 5
    • Draped shirt - Golden olive/Dark brown/Cream - 6

    Draped shirt

    S$ 29.90

    • Loose Fit Polo shirt - White/Pink/Black - 1
    • Loose Fit Polo shirt - White/Pink/Black - 2
    • Loose Fit Polo shirt - White/Pink/Black - 3
    • Loose Fit Polo shirt - White/Pink/Black - 4
    • Loose Fit Polo shirt - White/Pink/Black - 5
    • Loose Fit Polo shirt - White/Pink/Black - 6
    • Loose Fit Polo shirt - White/Pink/Black - 7

    Loose Fit Polo shirt

    S$ 49.90

    Member price:S$ 34.90

    • Oversized printed sweatshirt - Light grey marl/Snoopy/Dark grey/Lilo & Stitch/Light pink/Lilo & Stitch/Red/Hello Kitty/Light blue/SmileyWorld® - 1
    • Oversized printed sweatshirt - Light grey marl/Snoopy/Dark grey/Lilo & Stitch/Light pink/Lilo & Stitch/Red/Hello Kitty/Light blue/SmileyWorld® - 2
    New Price

    Oversized printed sweatshirt

    S$ 19.90