CONSCIOUS EXCLUSIVE BY VERONIKA HEILBRUNNER
It's H&M's greenest and most glamorous collection – but that doesn't mean you can't wear it in a casual way. Fashion icon Veronika Heilbrunner adds a dose of Berlin cool to the delicate items.
Veronika Heilbrunner is an international style icon and the founder of the online platform hey woman!, that is dedicated to fashion, beauty and lifestyle. When looking for someone to try out one of H&M's most in-demand collections, she was an obvious choice.
Heilbrunner is based in Berlin, which is one the world's most fascinating cities with its rich history and constant influence on music, art and fashion. The diverse – and previously divided – city is known for its rough edges, anything goes-mentality and endless nights of techno parties. To Heilbrunner the German capital is an oasis of peace and relaxation far away from hectic lifestyle in the fashion capitals Paris, London, Milan and New York.
In this oasis, she describes her apartment as heaven. And for this editorial she invited us in.
The long lace gown is my favourite piece. It's so beautiful and I want to wear it day and night.
TELL US HOW YOU'VE STYLED THE COLLECTION!
"The collection seemed very calm and reduced at first, but when I took a closer look I understood how beautiful and delicate it was. I especially love the lace and the embroideries. To bring all the dreamy, feminine pieces down to earth, I wore them unexpectedly with rough, black boots and very natural make-up. I believe the beauty of the collection can speak for itself better when worn in daylight."
WHAT DO YOU THINK ABOUT THE MATERIALS?
"First of all the materials feel great on the skin and are very comfortable to wear. And the fact that the whole collection is recycled and organic gives an extra precious plus. Clothes that look glamorous and beautiful but are actually fully conscious. It can't get any better than that!"
WHAT’S YOUR FAVOURITE ITEM?
"The long lace gown is my favourite piece. It's so beautiful and I want to wear it day and night with my jeans jacket or a chunky jumper to give it a grungy feel. When I wear it in the evening I'll just add some glitter around my eyes."
CONSCIOUS EXCLUSIVE IS H&M’S MOST GLAMOROUS COLLECTION. CAN YOU SHARE ANY STYLING TIPS FOR WEARING IT IN A MORE CASUAL WAY?
"Chunky sneakers or sturdy boots will do the best job. And adding a turtleneck under a fine lace piece, or a jeans jacket on top of it."