SmileyWorld x H&M

Follow the smiles! H&M teams up with SmileyWorld for a summer kids’ collection.

Did you know that the average adult smiles 20 times a day? And kids? They reach 400! This summer, SmileyWorld and H&M are putting all smiles in style with a collection made to make everyone feel good.

Joel, the 12-year-old who stars in the SmileyWorld x H&M campaign says: “What makes me smile is getting up early in the morning and skating with my friends. I love to go to different skate parks all around the world. It also makes me smile to go to the beach when it’s hot outside and swim. To play in the water and make sandcastles!”

We’re sharing smiles around the world with the fun and positivity of the SmileyWorld x H&M kidswear collection. The summer collaboration features the instantly recognisable SmileyWorld icons printed onto a range of urban beach life-inspired clothes, shoes and accessories. Think skatepark influence, blurry tie-dye and happy multi-colours.

Let’s check in with Kylie Adaia, 4, another star of the SmileyWorld x H&M campaign. What makes her smile? “Going to the park! Going to school! Going to Grandma and Grandpa’s! Strawberries! Horses! I like to smile.”

There’s lots more to smile about when it comes to the collection. Celebrating their 50th anniversary, SmileyWorld icons feature on T-shirts, T-shirt dresses, sleeveless tops, sleeveless hoodies and a range of shorts, pool sliders, a cap, a bucket hat and socks. There’s also a beach towel, a bag and sunglasses for those gorgeous sunny days. With a colour palette of popping colours mixed with neutrals and muted cantaloupe, mint and pink, the magic of summer really comes to life. Tie-dye and stripes add to the mood, while terry towelling are perfect for warmer weather.

As with the majority of all kids wear collections at H&M, this collection also includes more sustainably sourced materials, such as recycled cotton and recycled polyester.

“We’re so happy to be collaborating with SmileyWorld! The original icons not only send a positive message to kids, but also teach them about their emotions. Exploring self-expression is such an important part of growing up. The skate influences of the designs are a wonderful complement to the SmileyWorld graphics, with roomy and relaxed fits, an emphasis on easy summer garments with a fun, casual vibe. It’s beachy and beyond — perfect to wear on a summer day, says Sofia Löfstedt, Head of Kidswear Design at H&M.

About The Smiley Company

Created in 1972, by French journalist Franklin Loufrani to spread feel-good news, the Smiley would go on to become one of the most important icons in graphic design, bringing people together through a creative message that spreads positivity and putting social and emotional learning at the top of the agenda.  In 1996 Nicolas Loufrani, son of Franklin, took the helm and saw a huge opportunity to bring Smiley into the digital world. Creating a whole new way of communicating, using a variety of facial expressions on the original Smiley to convey emotions, his emoticons are now used by everyone around the world every day.

Today, The Smiley Company is one of the world's top global licensing enterprises that extends across fashion and homewares, through to food and beverage and continues to embrace collaboration as an opportunity to spread this important message. More than an icon, brand and lifestyle, Smiley is a sprit and philosophy and a reminder of how powerful a smile can be.

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