Fan Bingbing and Li Chen celebrate Chinese New Year with H&M
The Chinese superstar couple reveal their Lunar New Year wishes to H&M Magazine.
The new H&M Chinese New Year campaign not only celebrates the Lunar New Year, but also the love of acting power couple Fan Bingbing and Li Chen. The duo were shot by renowned photographer Chen Man in Beijing.
Fan Bingbing, both a superstar in Asia and internationally with films like X-Men: Days Of Future Past on her resume, as well as a head-turning red carpet style icon, was excited to be shooting her first ever campaign with Li Chen:
”Our relationship with H&M has always been very good. We were very excited as they proposed the idea of us fronting the campaign. The campaign was shot in September with us in Chinese New Year attire; the wardrobe was in joyful colours and the setting was at a Chinese ancient courtyard. It felt like we were having an early Chinese New Year together.”
LI CHEN: Working with Bingbing in Beijing for H&M’s Chinese New Year photo shoot was an absolute joy; it was a lot of fun and the chemistry between us was great! I’m looking forward to the campaign images under Chen Man’s lens, and hope that our first campaign together brings a Spring Festival full of love and joy to everyone.
WHAT IS YOUR FAVOURITE LOOK FROM THE H&M CNY COLLECTION?
FAN BINGBING: ”My favourite item must be the feather-printed flared dress in bold red. Red is suitable for the Spring Festival and the flare at the bottom of the dress brings elegance to the look.”
LI CHEN:” Refined sportive modernity has been one of the biggest trends in recent years. I usually prefer a more relaxed and casual style, but I also like to bridge this style with sports designs. One of my favourite looks from the collection is to mix-and-match the red pullovers with reflective finish with a bomber jacket, and complete the look with a pair of slim joggers and sneakers.”
WHAT DO YOU USUALLY WEAR FOR CNY?
LI CHEN: ”With joy and love in the air during the Lunar New Year, of course I wear red at this festive time of the year! I like casual wear because comfort is my priority in styling.”
FAN BINGBING: ”I prefer modern styles and apparel that is comfortable. For Lunar New Year, I especially wear red with simple accessories to greet the festive holidays.”
HOW DO YOU CELEBRATE THE LUNAR NEW YEAR FESTIVAL?
LI CHEN: ”I am a very traditional person when it comes to the Lunar New Year festival celebration rituals. If my work schedule allows it, I rush home every year and spend time with my family. We feast, decorate the home together, and celebrate with firecrackers. The joy during the Spring Festival is unique and precious.”
FAN BINGBING, HAVE YOU PREPARED ANY SPECIAL GIFT FOR LI CHEN FOR SPRING FESTIVAL?
”Yes, but it’s a secret…”
WHAT ARE YOUR LUNAR NEW YEAR WISHES?
LI CHEN: ”I wish for prosperity and luck to everyone. I hope everything runs smoothly in terms of work for me, and I wish for happiness for my friends and family.”
FAN BINGBING: ”I wish for health and happiness for family and friends, I think this is the best wish everyone can get. For the coming year, I hope to have the opportunity to act in a film that touches my heart again.”
The H&M Chinese New Year campaign and collection launch exclusively in Mainland China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Indonesia and the Philippines on 11 January.