Program zbiórki tekstyliów to globalna inicjatywa H&M na rzecz lepszej przyszłości mody. Oto, jak to działa:
Drop your bag of unwanted clothing in the recycling box at your local store. All textiles are welcome – any brand, any condition – even odd socks, worn-out T-shirts and old sheets. The textiles are then sent to the nearest recycling plant, where they’re sorted by hand. For every bag of textiles you drop off, you’ll receive a voucher towards your next exciting purchase.