Introducing Conscious Exclusive 2018

Introducing Conscious Exclusive 2018

Get ready for our most elegant, innovative and sustainable collection.

In April, the seventh annual Conscious Exclusive collection hits the racks (both virtually and physically) worldwide. The capsule collection features a range of exquisite, premium pieces that showcase the increasing possibilities of sustainable fashion with a focus on development and innovation.

News in this year's collection includes dresses made in ECONYL®, a 100 per cent regenerated fibre made from fishnets and other nylon waste, and silver accessories crafted from scrap metal such as discarded candlesticks. You will also find garments, shoes and accessories made in Tencel®, recycled polyester and organic linen.

The collection is really feminine and elegant.


When creating the collection, the design team has drawn inspiration from the arts and crafts movement in 19th century Sweden, paying homage to the creative couple Karin and Carl Larsson, known around the world for their beautiful paintings and tapestries. The result? A glamorous collection in tinted colours and dreamlike prints with delicate embroideries.

The Conscious Exclusive campaign stars Aamito Lagum, Giedrė Dukauskaitė and Christy Turlington Burns, world-renowned model and founder of the Maternal Health organization, Every Mother Counts.

“I’ve learned so much about sustainable materials and how far we’ve come being part of the H&M Conscious Exclusive campaign. The collection is really feminine and elegant,” she says.

Conscious Exclusive is sold online and in selected stores from 19 April 2018.

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