A study in sustainable style
Thoughtful holiday shopping with Julie Pelipas
Julie Pelipas is a cult figure in the fashion world. While you may not recognise her name you will definitely recognise the Julie Pelipas look: menswear tailoring combined with elevated, or unexpected, details. Pelipas embodies a minimalism that is simultaneously classic and forward thinking. Her effortlessly chic sensibilities are influenced by a sustainable approach to fashion. "You should always choose clothes you'll love for a long time, preferably made from recycled materials."
An adored stylist and contributing fashion director of Vogue Ukraine, Pelipas is also an ambassador for the No More Plastic Foundation, a non-profit organisation working to raise awareness about plastic pollution, and to end the cycle of single-use plastics. When asked what her wish is for this holiday season, she responded “less plastic waste.” This wish comes true in winter-ready garments made from recycled plastic. For instance, that dreamy cream knit ruffle sweater Pelipas wears in the campaign is made from recycled polyester.
Pelipas's style philosophy is that we should be more conscious shoppers by buying less, choosing well and making the garments we own last longer. She brings this ethos to life by upcycling vintage suits with her signature aesthetic
Take better care of what you already have. Fix your clothes, repair them and upcycle them.
This year, give the gift of a more sustainable holiday season by choosing directional winter staples made from recycled plastic.