Innovation in every detail

With significant initiatives and amazing innovations, we can design clothes that both look and feel good.

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Introducing H&M Studio A/W 2020

For everyone who loves floating between hyper feminine and ultra-masculine tailoring.

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Whooli Chen x H&M

H&M collaborates with Taiwan-based illustrator Whooli Chen for a more sustainable kids collection

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Blank Staples: Wear, create, elevate

H&M introduces a new cutting-edge core line of premium streetwear for men. Get the details here.

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Kangol x H&M feat Mabel: A streetwear collab for the self-made generation

A 31-piece streetwear drop inspired by Mabel’s style and personality, featuring the iconic bucket hat and new Kangol pieces.

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Giuliva Heritage x H&M: An Italian love story

A collaborative collection of wear-forever pieces celebrating an eternal love for fashion — and sustainability.

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Harry Potter x H&M Kidswear

The magic of the Harry Potter film series casts a spell over H&M Kidswear with all new capsule collection.

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Sandra Mansour x H&M: a dreamy and empowering collaboration

Through her collection with H&M, Lebanese designer Sandra Mansour wants to send a message of hope and light to women around the world.

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Supporting communities during COVID-19

As the pandemic continues to affect our lives and societies, initiatives within H&M are forming to support local communities. Donations, manufacturing of protective gear, apps to bring people together and sharing of the brand’s social media channels are some examples.

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Women + Waves x H&M

H&M collaborates with all-female surf society Women + Waves for a sustainable swimwear collection. 

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CHIMI x H&M: Pastel-coloured coolness

Imagine CHIMI’s selfie-friendly shades in a vibrant menswear collection with matching summer staples. Well, it’s here!

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Societies coming together one stitch at a time

In times like these, problem-solving, collaboration and managing resources are more important than ever. The global crisis we're all experiencing has, however, triggered a wave of solidarity.

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Catch the new drop from H&M Studio SS20

Curious, colourful, courageous: A second, high summer drop of H&M’s limited-edition Studio SS20 collection, made from sustainable fabrics, will be available as summer rolls in.

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Desmond & Dempsey x H&M: Casual wear for summer

Every day is casual when the luxury pyjama brand Desmond & Dempsey creates their first daywear collection together with H&M.

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When business as usual becomes unusual

H&M and Covid-19

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