From moments to memories

Say hello to summer in swimwear containing recycled fibres — for the whole family!

For Summer 2022, H&M wants to celebrate the holidays that turn moments into memories. The new family swimwear collection is full of matching pieces, and inspired by those sunny days by the beach. There are one-pieces, bikinis, trunks, bucket hats, and sunglasses, for the whole family to mix and match.

The collection’s tangerine hues, watermelon pink, stripes and floral prints offers sweet styles for salty swims — for babies, kids, women, and men.  And don’t forget the accessories! Especially made for summer time, the stylish hats and sunglasses provides extra protection for days out in the sun.

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“There’s something exciting and magical about spending the holidays with the family in the sun. We wanted to channel that in this year’s family swimwear collection with warm colours and fun prints that capture that vacation feeling. We’re also pleased to have made most of the pieces from recycled fibres, supporting H&M’s mission to only use recycled or other sustainably sourced materials by 2030,” says Sofia Löfstedt, Head of Kidswear Design at H&M.

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The garments are made using recycled polyester and recycled polyamide to make the collection a more sustainable option for the upcoming holidays and beyond.

So clear your calendar — it’s time to sign out and sign in to life! You’re on vacation. Let’s make memories out of moments.

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