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7 love stories in blue

Who says love is only for lovers? This Valentine’s Day, we celebrate the hearts we hold for our sisters, brothers, children, parents, friends, pets and — of course — partners and spouses. The colour of romance may be red, but to us the colour of universal love is indigo blue.

MAX & KIRA, COMPANIONS

Love isn’t reserved for humans only. Max and the Alaskan Malamute Kira follow each other everywhere, always together and in style.

Read Max & Kira’s love story here!
 

CHILI & KURT, MOTHER AND SON

When a brand-new person enters the world, feelings are all over the place: excitement, pride, guilt, and above all — love. The new mother Chili and little baby Kurt get to know each other day by day. 

Read Chili & Kurt’s love story here!
 

ERIK & ANN, MARRIED

Erik and Ann share the most sacred of bonds and celebrate their 55th Valentine’s Day together this February. If this isn’t relationship goals, we don’t know what is.  

Read Erik & Ann’s love story here!
 

FELIX & MILLA, BROTHER AND SISTER

In 2001 Felix Gradin got the best Christmas present he could imagine: his own little sister Milla. Ever since that day the two have been inseparable. 

Read Felix & Milla’s love story here!
 

SUZANNE & OLIVIA, MOTHER AND DAUGHTER

Unconditional, magical, sacred. The love Olivia and her mother Suzanne have for each other is ever-evolving and always worth nourishing and celebrating — especially on Valentine’s Day.

Read Suzanne & Olivia’s love story here!
 

SOFIA & ALICE, THE LOVE-STRUCK

Sofia and Alice fell in love at the office. As they celebrate their first Valentine’s Day together, we draw inspiration from their passion, honesty and style. 

Read Sofia & Alice’s love story here!
 

ELLEN & MATHIEU, BEST FRIENDS

What’s better than full-blown love? True and unconditional friendship between two people. Get jealous of Mathieu and Ellen’s bond, style — and curls. 

Read Ellen & Mathieu’s love story here!

 

THE TEAM

PHOTO Angelina Bergenwall 

STYLING Ellen Pålsson Norberg

MAKEUP Veronica Aldrin | Mikas Looks 

HAIR Joe-Yves Asmar | Mikas Looks

SET DESIGN Fanny Hamlin 

PHOTO ASSISTANTS Rasmus Ståhl, Vincent Sjögren

STYLING ASSISTANT Ida Alexandersson

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