Netflix collab: Sex Education x H&M

A back-to-campus inspired collection with an important message

Fun. Quirky. Awkward. Important. Relatable. Netflix's series Sex Education is all that, and a little bit more. We're happy to announce that the collab of Sex Education x H&M is here, with a strong campaign and a fun collection.

It was a big relief for many when the news of a third season of the British comedy-drama series came. Sex Education first premiered in 2019 and has since then been on top of everyone's watchlist. But, why? What makes this series so lovable and, most importantly, so important? (No pun intended).

To put the narrative of the series short, we get to follow high school student Otis, who's acting as a sex therapist at his school, thanks to some knowledge he has picked up by his mother, who is an actual sex and relationship therapist.

So, why is the series so important then? Mainly, it's because of the accurate portrayal of real truths about sex and relationship. Thanks to the plot (and the name of the series), all type of conversations about sex are easy to include — even subjects that might be somewhat taboo, or super sensitive. It shows us that sex is messy, relationships are messy, life is messy — and that's OK.

The awkward moments, the important questions, the life-changing relationships. Being a teenager is a rollercoaster of emotions, and as mentioned earlier in this article, Sex Education does a fantastic job of being transparent and showing all kinds of issues that one might have at that stage of life.

For this exclusive collaboration, H&M has created a campaign focusing on relatable and strong moments connecting to female empowerment, self-love and transparency by recreating scenarios from previous seasons of the popular series.

With its varsity garments in crimson red and the logo of the series' fictional town's name, Moordale, this back-to-campus inspired collection has just the right amount of retro-feel to it. 

Are you a big fan of Maeve, Otis, Eric and Lily? We think you are — and we've got the perfect printed pieces for you to wear for the premiere of the third season. HOW NEAT?!

The collection will launch in H&M stores and online 5 August.

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