Behind the Pringle of Scotland x H&M collab
Knitwear magic happens when H&M teams up with one of the oldest luxury knitwear brands in the world. Take a look behind the scenes of the Pringle of Scotland x H&M collaboration.
When the design team at H&M was first presented with the idea of a knitwear collaboration, their minds fell immediately on Pringle of Scotland. With the brand’s signature argyle patterns and sporty knitwear pairings on the golf course, Pringle – founded in 1815 – is renowned as one of the oldest luxury knitwear brands in the world.
“We fell completely in love with the brand’s history, from their intimate and modest origins from Hawick, Scotland, to their technical innovation in knitwear”, says Holli Parkinson, knitwear designer at H&M.
“We met the team at Pringle in their design office in London’s Vincent Square, presenting our initial trend idea to them. This was followed by a presentation of Pringle’s past and current runway collections as well as some hand-selected archived pieces and images. We selected some of our favourite pieces, a range of silhouettes and a vast variety of the brand’s traditional patterns and went back home to Stockholm to start designing.”
One pattern stood out from the rest. The iconic argyle has been part of the Pringle of Scotland’s DNA since the 1920s.
“Together with our in-house print team, we reworked different scales and colourways of the argyle. Inspired by streetwear styling and sport influences, we developed new designs around the classic pattern, and introduced an acid yellow colour as a highlight accent which brought the whole collection together”, says Holli Parkinson.
The key pieces of the collection include a sweater which boasts a patchwork of tone and texture, splicing a retro-inspired diamond pattern with heavy ribbed wool, and a cropped, funnel-necked jumper with balloon sleeves. Traditional yarns are infused with attitudinal appeal in a series of generously oversized, raw-edged sweaters. Sweater dresses with ring-pull zip closures, cosy hoodies, second-skin leggings and slouchy hats and scarves are all printed with athletic logos for an athleisure take.
The in-house design team at H&M had constant contact with Pringle of Scotland throughout the process, and were able to share thoughts and ideas from sketches to samples.
“Pringle of Scotland has a long history of collaboration, and this latest partnership with H&M has been hugely inspiring. We are always looking for new ways to express the DNA of our heritage knitwear and we hope this latest playful, sporty take on our famous argyle and Fair Isle knitwear will delight our existing customers, as well as reach a worldwide audience via H&M”, says Katy Wallace, Brand Director at Pringle of Scotland.