Happy New Year from H&M Loooptopia!
We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?
We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.
🔍 Find the hidden Squishmallows over three different days
♾ Day 1 - Win Looops and get an XP Boost
🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack
🏆 Day 3 - Win Limited UGC prize (first 10k players only*)
🔮 Earn Badges for completing each day's challenge
✨ Use the Portal to visit the Squishmallows experience for more prizes
* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.

sort Recommended have been applied
Linen-blend dress
S$ 39.90
Printed jersey leggings
S$ 14.90
Denim-look skirt
S$ 24.90
Cargo shorts
S$ 59.90
Regular Fit Lyocell-blend shirt
S$ 39.90
Studded sandals
S$ 59.90
Loose Fit T-shirt
S$ 17.90
Flared jeans
S$ 79.90
Draped dress
S$ 49.90
- SUMMER 2025
Fringed dangle earrings
S$ 49.90
Denim shorts
S$ 29.90
Ear-topped straw hat
S$ 24.90
Satin wrap dress
S$ 52.90
2-piece fine-knit set
S$ 39.90
Peplum sweatshirt
S$ 19.90
Stud-detail eyelet belt
S$ 47.90
Rib-knit skirt
S$ 54.90
Sunglasses
S$ 14.90
40 gCable-knit trousers
S$ 64.90
Seashell-shaped earrings
S$ 14.90
35 gHair claw
S$ 7.90
23 gFrill-trimmed lace-look dress
S$ 64.90
2-piece knitted cotton set
S$ 47.90
COOLMAX® Print-motif polo shirt
S$ 19.90
Printed sweatshirt
S$ 19.90
Pinstriped trousers
S$ 89.90
Hair claw
S$ 7.90
28 gMember price:S$ 34.90
Tulle-skirt jersey dress
S$ 29.90
Regular Fit Trousers
S$ 64.90
Flounce-trimmed lace dress
S$ 39.90