Conscious choice explained | H&M

We feel you. It can be super tricky to know if you’re making environmentally-friendly shopping choices. But we want to make it easier! So, our aim is for all our products to be made from recycled or other sustainably sourced materials by 2030. This actually already applies to 80% of the materials that we use.

We also have Conscious choice: pieces created with a little extra consideration for the planet. Each Conscious choice product contains at least 50% of more sustainable materials — like organic cotton or recycled polyester — but many contain a lot more than that. The only exception is recycled cotton where we accept a level of at least 20%. The quality of recycled cotton makes it tricky to include a higher amount. But we're hoping to change that! With new technological solutions and innovations, we're continually working to make our range even more sustainable.

Conscious choice can be found across all our departments, all year round. Just look for the green hangtag!