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Three looks to try with the Boyfriend Blazer

An oversized blazer is this season’s best investment – especially when styled into a cream white dream. Here are three ways to wear the new it-piece.

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10 accessories to get you spring fling ready

We have a crush on statement earrings, snake prints and strappy sandals.

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The Perfect Spring Wardrobe

Luxe wool, super soft leather and the finest pima cotton. We list the season's essential looks and premium quality must-haves.

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7 love stories in blue

Who says love is only for lovers? This Valentine’s Day, we celebrate the hearts we hold for our sisters, brothers, children, parents, friends, pets and — of course — partners and spouses. The colour of romance may be red, but to us the colour of universal love is indigo blue.

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Heart to Heart: The Brother & Sister

In 2001 Felix Gradin got the best Christmas present he could imagine: his own little sister Milla. Ever since that day the two have been inseparable.

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Heart to Heart: The Mother & Baby

When a brand-new person enters the world, feelings are all over the place: excitement, pride, guilt, and above all — love. The new mother Chili and little baby Kurt get to know each other day by day.

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Heart to Heart: The Love-Struck

Sofia and Alice fell in love at the office. As they celebrate their first Valentine’s Day together, we draw inspiration from their passion, honesty and style. 

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Heart to Heart: The Companions

Love isn’t reserved for humans only. Max and the Alaskan Malamute Kira follow each other everywhere, always together and in style.

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Heart to Heart: The Mother & Daughter

Unconditional, magical, sacred. The love Olivia and her mother Suzanne have for each other is ever-evolving and always worth nourishing and celebrating — especially on Valentine’s Day.

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Heart to Heart: The Husband & Wife

Erik and Ann share the most sacred of bonds and celebrate their 55th Valentine’s Day together this February. If this isn’t relationship goals, we don’t know what is. 

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Heart to Heart: The Best Friends

What’s better than full-blown love? True and unconditional friendship between two people. Get jealous of Mathieu and Ellen’s bond, style — and curls.

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How we wear athleisure right now

The new season’s must-wear trend is skin-tight and will take you from desk to dancefloor in no time.

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Outshine in olive

Three elegant looks in olive green and the styling secrets to nail the trend.

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Eytys x H&M – Swedish BFFs

When H&M teams up with fellow Swedish cult brand Eytys, it’s all about chunky shoes and unisex silhouettes. Join us at the Eytys head office to get a sneak peak of the collection.

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Like there’s no tomorrow

The year is ending and all we want to do is dance! Here’s three perfect New Year’s outfits and how to style them.

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