Why do we use your personal data?
We will use your personal data to manage your queries, to handle complaints and warranty matters for products and technical  support matters through e-mail, our chat function, telephone and through social media.

We may also contact you if there is a problem with your order.

What types of personal data do we process?

We will process any data you provide to us, including the following categories 

* contact information such as name, address, e-mail address and telephone number
* birth date
* payment information and payment history
* credit information
* order information
* account or member number
* all correspondance in the matter

Who has access to your personal data?
Data that is forwarded to third parties, is only used to provide you with the services mentioned above. If you are a customer within the Asian region your data will be transfered to a our external customer service agency.

What is the legal ground to process your personal data?
The processing of your personal data is based on H&M legitimate interest.

How long do we keep your data?
We will keep your data for 100 days for telephone and  e-mails logs and correspondence for 12 months for  case management. 

For in store complaints your personal data will be saved for 2 years, except for the US where it is saved for 5 years.

Your right to object to processing based on legitimate interest: 
You have the right to object to processing of your personal data that is based on H&M legitimite interest. H&M will not continue to process the personal data unless we can demostrate a legitimate ground for the process which overrides your interest and rights or due to legal claims.

                                                      Please read our full  Privacy Notice