How to perfect the no-makeup look

Start off the new year with a clean canvas.

The no-makeup look is all about getting the basics right. Start with gently exfoliating your lips, using the H&M Clean Canvas Lip Scrub. Follow up with H&M Conscious Lip Balm. The formula contains organic shea butter, jojoba oil and castor oil and will give your lips a natural, subtle shine. Moisturise your face with your favourite day cream, and then put some H&M Conscious All Over Balm on your cheekbones and down the centre of your nose – this will add some natural glow to your face.

If you don’t feel one hundred percent comfortable completely makeup free, mix in some concealer or BB cream with your moisturiser and apply where needed.

Brush your eyebrows using the H&M Brow Shaping Brush. Make sure to always brush your brows with upward strokes. If they are a little untamed, use the H&M clear Brow Shaping Gel to fix them and to give them a more polished look.

Finish off your look by curling your eyelashes. Press the lashes near the lash line, and hold for a few seconds.



PHOTOGRAPHER Jesse Laitinen | Mink Management

MAKEUP Veronica Lindqvist @ Mikas Looks

MODEL Ana Saraiva | M + P Models

HAIR Sainabou Chune | Mikas Looks

STYLIST Ellen Pålsson Norberg

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