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H&M Studio A/W 25 BTS Edit | The Studio | H&M

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Behind the scenes with Luiza Perote. Introducing H&M Studio A/W 25, a structural collection that blends futurism and nostalgia. Launching 25 September.
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Texture play. Raw materials and exposed edges pay homage to craftsmanship.
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A lesson in colour. Saturated reds meet grey and black, fusing brutalism with Stockholm’s signature minimalism.
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