GM: I began with the bestsellers, the key uniform items: I wanted to know what the most popular and most beloved pieces are. What are the real classics, the ones that people rely on season after season, and can we imagine how all those different people have worn those pieces, the different contexts they’ve used them in? Can I play with that? Can I design something fresh and new that reflects my identity as a designer, while also reflecting the story of the clothes themselves and H&M’s history as a brand?

GM: The Glenn Martens H&M collection will be the last time I explore the super funky and experimental design twists that are such a big part of my creative DNA: the wires, the metal foil, the scrunching — all those movements are very core to me and made me who I am as a designer today. I'm very happy and emotional and proud that I can share them for the last time with so many people.

GM: I think it’s so beautiful that ready-to-wear clothes can be a translation of what one person is feeling each day. You really have to look at yourself and own these garments. You have to ask yourself, how do I want to be perceived today? Do I want to be more minimal, clean? Am I in more of a deconstructive mood, or do I want to be a bit more sexy? Or more experimental? And often in this collaboration, the answers to those questions are in one and the same piece. You can literally twist the same jacket into a kind of opulent flower or flatten it to be more minimal. You can build a sculpture with it. I really hope that people take their time to engage with the garments and have fun with them and feel empowered.