Why do we use your personal data?
We  will use your personal data to manage your purchase online at H&M by processing your orders and returns via our online services and send you notifications of delivery status or in the event of any problems with the delivery of your items. 

We will use your personal data to manage your payments.

We will also use your data in order to handle complaints and warranty matters for products.

Your personal data is being used to identify you and to  validate your legal age for shopping online and to confirm your address with external partners. 

We want to offer you different payment alternatives and will carry out analysis in order to find out what payment alternatives are available to you, including your payment history and credit checks. 

What types of personal data do we process?
We will process following categories of personal data 

* contact information such as name, address, e-mail address and telephone number
* payment information and payment history
* credit information
* order information

If you have a H&M account or a H&M Membership we will also process your personal data submitted in relation to the account or membership such as 

* account or membership ID
* shopping history

Who has access to your personal data?
Your personal data that is forwarded to third parties, is only used to provide you with the services mentioned above, companies to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order. Payment service providers for your payment. Credit reference agencies for identity and credit checks and debt collection agencies.

Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?
The processing of your personal data is necessary for H&M to fulfil the service of manage and deliver the order to you.

How long do we save your data?
We will keep your data as long as you are an active customer.

Automated decision making:
When you apply for credit as a method of payment we will perform an automated decision-making regarding your credit application. You have the right to to express your point of view and to contest the decision with a member of staff.

Please read our full  Privacy Notice.