1.1 Welcome to H&M Hennes & Mauritz's Loyalty program. By becoming a member you agree to these Terms and Conditions. 

1.2 The membership is free of charge and no purchase is necessary to become a member.

1.3 By being a member of the loyalty program you will earn points that qualify you for different tiers and unlock offers, services, events and much more organised by H&M or H&M partner companies. You will find more information about benefits, current rewards and offers under your membership account ("My Account") on the website hm.com.  

1.4 You can find information about how H&M will process your personal data in the Privacy Notice here.


2.1 The membership is limited to individuals that are acting in a personal capacity and not in the capacity of a company, who have a current and valid email account and are at least [18] years of age, or from 16 years of age who have the consent of their parent(s), guardian or legal representative as applicable. H&M reserves the right to request written confirmation of such consent. Employees, officers, directors, agents and representatives of H&M are eligible for Membership but may be excluded from certain promotions. 

2.2 By submitting your application, you confirm that you are at least 18 years of age, or 16 years of age and have the consent of your parent(s), guardian or legal representative as applicable, and that you agree to these Terms and Conditions. 

2.3 Your Membership is personal, non-transferable and subject to these Terms and Conditions as well as any other rules, regulations, policies, and procedures adopted by H&M as approved by you upon taking part of offers, rewards, making purchases and other related services. We apply a limit of one Membership per person. 

2.4 Companies, groups, associations or other entities, or others making commercial or bulk purchases are not eligible for Membership. The membership may not be used for reselling or profit. 

2.5 It is your responsibility, and a condition for your membership, to keep your email and contact details up to date. 


3.1 The membership is a national program and limited to purchases in H&M stores, H&M HOME and online at hm.com in the UK. You can only earn points by shopping or by performing other point-awarding activities in the UK as communicated from time to time by H&M. Please note that you will not earn points on purchases of gift cards. 

3.2  The points you have earned are personal and cannot be transferred to another person or member.

3.3 The points earned on a purchase of an item will be deducted from your account if you return the item. 


4.1 The points you earn count toward the second tier membership as well as toward vouchers. 

4.2 The date when you become a member will constitute the “Start Date” of each “Membership Year”. The “Membership Year” is the 12 months following the Start Date of each year. The tier level of your membership is based on the points earned during the current or previous Membership Year, whichever is the highest. If you are a new member, or do not have sufficient points to qualify for the second membership tier level, your membership tier level will start at the first tier. If you reach the second tier during a Membership Year you will stay at the second membership tier level during the rest of the Membership Year and the following Membership Year. If you do not accumulate sufficient points to qualify for the second membership tier level during the Membership Year, you will return to the first tier level the following Membership Year.

4.3 At the end of each Membership Year all points counting towards the next membership tier level will be reset and start over at 0.

4.4 Points counting towards vouchers are valid until the next Start Date.

4.5 When you have earned 100 points, a voucher of £3 will be issued in your app or on your H&M account page. You can use the voucher both at H&M and H&M HOME, in store and online. 

4.6 The voucher will be issued 30 days after the date of when the sufficient point balance was reached. You can only obtain 5 vouchers per calendar month, and a maximum of 20 vouchers every 12 month period.

4.7 Vouchers cannot be exchanged for cash or used for purchases with a total value that is lower than the value of the voucher.  The sum total of the purchase, after the voucher is applied, must exceed £1. Non-Commercial goods, such as shopping bags in store, do not count towards this sum.

4.8 Vouchers cannot be used for purchasing H&M Gift Cards.


5.1 You may cancel your membership at any time through My Account at the website hm.com or by contacting our customer service team. Please note that by cancelling your membership you will only be able to use the guest check-out option when shopping online.

5.2 If you cancel your membership any points left in your account will expire. In addition, any credit applications will be cancelled.

5.3 H&M may, at its sole discretion, terminate, alter, limit, suspend or modify the H&M Loyalty Program, and/or the Terms and Conditions at any time, in case of changes to applicable laws, changes in services provided by H&M or introducing new services. Any such change will take effect after fourteen (14) business days from the date on which you have been informed of such change either in the app, online, via mail or a combination thereof. If you do not accept the changes you have the right to cancel your membership.

5.4 Any proven abuse of the H&M Loyalty Program, proven or reasonably assumed fraud, failure to follow the Terms and Conditions, membership inactivity for more than 36 months, any misrepresentation or any conduct detrimental to the interests of H&M may subject you to membership revocation and will affect eligibility for further participation in the H&M Loyalty Program. If your membership is revoked, any points in your My Account will automatically expire.


6.1 H&M will not be liable for any system failure or malfunction of the H&M Loyalty Program or any consequences thereof. H&M accepts no liability for any loss or damages arising from suspension, variation or termination or in any other way relating to the H&M Loyalty Program, except for any liability which cannot be excluded by law. 


7.1 These Terms & Conditions shall be governed by the laws of the United Kingdom, without regards to any rules or principles on conflicts of laws. Any dispute, claim or controversy arising or relating to these Terms and Conditions or membership shall be resolved by the applicable courts in the United Kingdom, unless otherwise stipulated in applicable mandatory consumer protection laws. 


8.1 If you have any questions regarding the H&M Loyalty Program, you may contact our customer service team on 0344 736 9000 (Calls from a UK landline will be at the basic national call rate, mobiles may vary). All correspondence regarding the H&M Loyalty Program should be addressed to customerservice.uk@hm.com, or by post to H&M Customer Service, PO Box 24005, Edinburgh, EH1 9AG