Free delivery for members
Members get to Pay later - Pay later by Klarna
Next day delivery

New Season Must-Haves

In case spring comes early, make sure you’re on trend

Adorable gifts

Little heartwarmers

Magazine

Three eyeshadow looks
to try today

MAKE YOUR IN-STORE SHOPPING EASIER!

TRY IN-STORE MODE

Finding what you're looking for just got a lot easier. Activate IN-STORE MODE in the H&M App to search the assortment in store and online at the same time.

EXPLORE THE H&M APP

SCAN & FIND

Shopping in store and want to know more? Scan the price tag with our SCAN & FIND feature to check size availability, colour options and more.

EXPLORE THE H&M APP

VISUAL SEARCH

Seen something you like? Snap a picture with VISUAL SEARCH and we’ll suggest a similar H&M style.

MAGAZINE

EDITOR’S PICKS

Ice, Ice Baby: 10 Jewellery Must-Haves

INSIDE H&M

Helena Christensen x H&M: Behind the lens

EXPERT’S CORNER

Three beauty hacks to get the perfect base