New Season Must-Haves

In case spring comes early, make sure you’re on trend

Sweetheart styles

The ♥︎ factor!

Magazine

Three eyeshadow looks
to try today

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TRY IN-STORE MODE

Finding what you're looking for just got a lot easier. Activate IN-STORE MODE in the H&M App to search the assortment in store and online at the same time.

EXPLORE THE H&M APP

SCAN & FIND

Shopping in store and want to know more? Scan the price tag with our SCAN & FIND feature to check size availability, colour options and more.

EXPLORE THE H&M APP

VISUAL SEARCH

Seen something you like? Snap a picture with VISUAL SEARCH and we’ll suggest a similar H&M style.

MAGAZINE

EDITOR’S PICKS

Ice, Ice Baby: 10 Jewellery Must-Haves

INSIDE H&M

Helena Christensen x H&M: Behind the lens

EXPERT’S CORNER

Three beauty hacks to get the perfect base