Patterned jersey dress £2.99
V-neck wedding dress £49.99

WEDDING ESCAPE

SAY YES TO LOVE

SHARING THE STORY

WHERE ARE YOUR CLOTHES MADE?

Now you can find out in which country, city and factory your favourite pieces are made. Your clothes, your knowledge, your choice. 

MAGAZINE

THE ULTIMATE
SUMMER WARDROBE

#HMxME

Share your personal style and see how others are styling their favourites from H&M and H&M Home.

MAKE YOUR IN-STORE SHOPPING EASIER!

TRY IN-STORE MODE

Finding what you're looking for just got a lot easier. Activate IN-STORE MODE in the H&M App to search the assortment in store and online at the same time.

EXPLORE THE H&M APP

SCAN & FIND

Shopping in store and want to know more? Scan the price tag with our SCAN & FIND feature to check size availability, colour options and more.

EXPLORE THE H&M APP

VISUAL SEARCH

Seen something you like? Snap a picture with VISUAL SEARCH and we’ll suggest a similar H&M style.

MAGAZINE

THE TRYOUT

Mastering the Art of Denim Layering

Expert’s Corner

Your Guide to All-Natural Masking

The Tryout

3 ways to wear the tie-dye trend