FEEL BRAND NEW Meet our most wanted newcomers

BUY A £40 GIFT CARD,
GET £4 FOR YOURSELF!

Valid 25-27 March if you buy a gift card for £40 or more. You will receive a £4 thank you gift card by e-mail. Both cards can be used in stores and online.

MAGAZINE

HOW TO ACE THE
BROCADE TREND

#HMxME

Share your personal style and see how others are styling their favourites from H&M and H&M Home.

MAKE YOUR IN-STORE SHOPPING EASIER!

TRY IN-STORE MODE

Finding what you're looking for just got a lot easier. Activate IN-STORE MODE in the H&M App to search the assortment in store and online at the same time.

EXPLORE THE H&M APP

SCAN & FIND

Shopping in store and want to know more? Scan the price tag with our SCAN & FIND feature to check size availability, colour options and more.

EXPLORE THE H&M APP

VISUAL SEARCH

Seen something you like? Snap a picture with VISUAL SEARCH and we’ll suggest a similar H&M style.

MAGAZINE

Editor’s Picks

The S/S 2019 Accessories Hot List

FEATURED FASHION

Into the Green: Premium pieces to desire

INTERVIEW

The Girls from Milan: Meet Giulia Tordini