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Scenes of summer.

Model wearing a black top bikini and blue jeans

Part five: Post-swim with Maddie. Follow five perspectives on the season over five weeks.

Having recently landed her first magazine cover, Maddie is an emerging London-based model. Passionate about creative direction and visual storytelling, she is currently working on personal projects that explore various facets of the fashion industry.

    -55%

    Straw shopper

    Discounted price£9.00Normal price£19.99

    Out of stock

    S/S 2025

    Out of stock

model wearing tank top

Enter the bikini. The perfect base layer, no water required.

    Denim cap

    £11.99

    -49%

    Fringed net dress

    Discounted price£23.00Normal price£44.99

    S/S 2025

    Out of stock

Model wearing a white t-shirt and black pants
Model wearing a white t-shirt and black pants

“I always have a spare swimsuit in my beach bag, ready for the afternoon (and don’t forget the SPF).” – Maddie

MODEL
    H&M Premium Selection
    -57%
    H&M Studio Collection

    Baggy cotton trousers

    Discounted price£32.00Normal price£74.99