Our cotton | Organic, recycled, BCI-cotton | H&M
Our cotton explained
Cotton is natural, renewable and biodegradable as well as super-soft on the skin. Pretty much anything you could wish for when it comes to a textile fibre. Unfortunately, it’s also a thirsty crop linked to high water and chemical use that affect both the soil and the farmers working in the cotton fields. That’s why all our cotton is now sourced more sustainably.
Why isn’t all your cotton organic?
We’re the world’s largest user of organic cotton, but it’s not the only cotton we use. Learn why.
Organic cotton accounts for less than 1% of all the cotton produced in the world. We buy more than that, so only buying organic wouldn’t be possible. It’ll take time to scale up organic cotton production, but it’s our ambition to make it happen as soon as possible, which is why we’re one of the founding partners of Organic Cotton Accelerator (OCA). OCA is working to create a thriving organic cotton market that's good for people and the planet. Every time a farmer switches to organic cotton, OCA envisions a positive ripple effect; farmers earn more while communities flourish and the soils remain fertile for future generations.