Did you spot or are you a potential victim of what could be a scam, a suspect social media account, website, app or similar - using any of our brand logotypes, images or other intellectual properties? 

Here is some guidance to help you recognise if you’re dealing with a scam:

If you’re contacted over email, please verify if the sender has an official H&M email address. If you’re unsure, contact us and we can confirm if the sender is verified or not. 

Is the social media account you suspect verified or not? Verified accounts and pages have a checkmark to show they’re authentic.

Unless concerning your online purchase on hm.com, we will never ask you to pay anything to take part in any competition, raffle, program or similar.

Have you spotted an activity that you suspect to be a scam? Please report it to us. When reporting a suspected scam, please provide the URL connected to the website, if you are contacted through email please provide the original email as an attachment.

If you’re a suspected victim of a scam, we strongly recommend you to report it to your local police authority.