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Fashion made from grapes and waste? Welcome to the future.

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Did you know?
Since 2015 we’ve only used virgin down from farms certified according to the Responsible Down Standard (in a nutshell: farms with strong animal welfare principles). And we’re the world’s biggest buyer of this type of down.

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Praise from others
A few achievements that we’re kind of proud of.

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The content of this site is copyright-protected and is the property of H & M Hennes & Mauritz AB. H&M’s business concept is to offer fashion and quality at the best price in a sustainable way. H&M has since it was founded in 1947 grown into one of the world's leading fashion companies.

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