Welcome to our loyalty program!

Discover all the new benefits in your H&M app.

Some of our loyalty program perks:

  • A completely digital membership in the H&M app
  • Welcome offer: 10% off your second purchase
  • Bonus vouchers
  • Digital receipts
  • Extra discounts on sale
  • Pre-access to selected sale
  • Offers and discounts

Get the H&M APP

Join now and get 10% off your second purchase!

How it works.

It's a digital loyalty program in your H&M app or at hm.com. Collect points, get bonus vouchers, exclusive deals, free returns and free standard delivery when you shop for $50 or more.

The Membership

More — that's what our membership is all about. The more points you collect the better the perks become.



About the H&M loyalty program

The H&M loyalty program is a completely free and digital membership where you can earn points in different ways, get bonus vouchers as well as personalised promotions and discounts. Stay updated with all your offers by visiting your account page regularly to see what's new. Join today and enter our world of fashion!