Members get Conscious points for conscious choices

Start collecting Conscious points when you make conscious choices such as recycling your clothes or bringing your own shopping bag to the store! Your Conscious points will turn into bonus vouchers, redeemable on future purchases. Remember to look out for the Conscious choice marker and continue to make more sustainable choices. • Bringing your own bag when you shop: 5 Conscious points. • Purchasing Conscious choice products: varies according to price.

Some of our loyalty program perks:

Get the H&M APP

How it works.

It's a digital loyalty program in your H&M app or at Collect points, get bonus vouchers, exclusive deals, free returns and free standard delivery when you shop for $30 or more.

The Membership

More — that's what our membership is all about. The more points you collect the better the perks become.



About the H&M loyalty program

The H&M loyalty program is a completely free and digital membership where you can earn points in different ways, get bonus vouchers as well as personalised promotions and discounts. Stay updated with all your offers by visiting your account page regularly to see what's new. Join today and enter our world of fashion!