Why do we use your personal data?
We use your personal data to provide you with the information, products and services that you request or purchase from us online and in our stores. In particular, we use your personal data to process your purchase order and payment, to issue electronic receipts, handle deliveries, returns and warranty claims for products. 

Whenever you make a payment, return a product or applying for a financial service we use your personal data to verify your identity and your capacity to enter into a contract, that financial information you provide us is accurate, check creditworthiness, conduct fraud checks or prevent other illegal activity. 

If you have requested a VAT-invoice or a VAT-receipt from us or when any of our personnel assist you in filling in a VAT redemption application, we will ask you to provide certain personal data for us to process in order to accomplish the tasks.  

Your personal data will be used to identify you, validate your legal age for shopping online and confirm your address with external partners. 

We want to offer you different payment alternatives and will carry out an analysis to find out which payment alternatives are available to you. This analysis includes your payment history and credit checks.

We will use your personal data to send you notifications of products back in stock to the e-mail address you have provided us on your H&M Membership, H&M Account or if you have provided us with your e-mail address when you register for the Notify me service.

What types of personal data do we process?
We will process following categories of personal data: 

* contact information such as name, address, email address and telephone number
* payment information and payment history
* credit information
* order information
*social security number, personal identity number, passport number, VAT-number or similar identification number (if you choose to provide that to us).

If you have an H&M account or an H&M membership, we will also process your personal data submitted in relation to the account or membership such as:

* account or membership ID
* shopping history

Who has access to your personal data?
Your personal data is sometimes shared with third parties helping us to carry out certain tasks or to provide a requested service. H&M may in particular engage with third parties to validate your address, communication agencies to send you order confirmation, warehouse and distribution suppliers in connection with the delivery of your order, payment service providers processing your credit/debit card payments, banks and other financial services providers, social media channels if you engage with us by tagging/mentioning us or contacting us directly, and online marketplaces through which our products and services are made available to you for sale.

Please be aware that many of these recipient companies have an independent right or obligation to process your personal data.

On what legal basis may we process personal data?
When making products and services available to you H&M will process your personal data necessary for concluding a contract with you and to fulfil any obligations derived from that contract, whether the contract refers to a purchase order and payment, or the use of other services provided by us or third parties. 

If you have signed up for receiving electronic receipts, the processing of your personal data necessary for this purpose is based on your consent.

In connection with providing our products and services to you we are sometimes subject to a legal obligation to collect, process and store your personal data. e.g. for the purpose to comply with applicable tax and financial legislation.

How long do we save your data?
We will keep your data as long as you are an active customer.

We will keep your data for notify me service for 3 months.

Automated assessment:
When you apply for credit as a method of payment, we will perform an automated assessment of your credit application. You have the right to express your point of view and contest the decision with a staff member.

Why do we use your personal data?
We will use your personal data to send you marketing offers, information surveys and invitations via emails, text messages, social media channels, phone calls, and postal mail.

In order to optimize your experience of H&M, we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and information you have submitted to us.

If you have an account with Google or social media services such as Facebook, Instagram, and YouTube, you may receive promotions in your newsfeed.

What types of personal data do we process?
We will process the following categories of personal data: 

* contact information such as email address, telephone number and zip code
* if you want updates for kids (if you choose to provide us with this information)
* gender (if you choose to provide us with this information)
* the products and offers you have clicked on

If you have an H&M account or have an H&M member ID, we will also process personal data submitted in relation to your account and membership such as:

* name 
* address 
* age
* shopping history 
* how you navigated and clicked on the site

Who has access to your personal data?
Data that is forwarded to third parties is only used to provide you with the service mentioned above: for distribution of physical and digital direct marketing by media agencies and technical suppliers. 

We never pass on, sell or swap your data for marketing purposes to/with third parties outside the H&M Group. 

On what legal basis may we process personal data?
The processing of your personal data is based on your consent when you agree to direct marketing. Postal marketing and marketing in social media channels will be provided to you based on our legitimate interest if you are a member, account holder, or have signed up for direct marketing.

Your right to withdraw your consent and object:

You have the right to withdraw your consent for the processing of your personal data at any time and to object to direct marketing.

When you do so, H&M won't be able to send you any further direct marketing offers or information.

You can opt out from direct marketing by the following means:

* following the instructions in each marketing post
* editing the settings of your H&M account
* configuring the privacy settings on your social media platform
* contacting Customer Service

How long do we save your data?
We will keep your data no longer than necessary to provide you with direct marketing offers and information, based on your subscription, account or membership.

For email marketing, we will consider you an inactive customer if you have not opened an email within the past year. 

After this period of time, your personal data will be deleted.

Why do we use your personal data?
We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. 

We will provide you with your order history and details related to your orders and enable you to manage your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information, such as contact details and payment information. Furthermore, we will enable you to save items in your shopping bag, offer you size recommendations, notify me service and enable you to rate and review the products you've purchased from us in order to provide you with relevant product recomendations H&M will process your navigation and browsing on our digtal platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

What types of personal data do we collect?
We will always process your email address and password that you submit to us when you sign up for a H&M account. 

We will process the following categories of personal data if you choose to provide them to us:

* contact information such as name, address, e-mail address and telephone number 
* date of birth 
* gender 
* country 
* account settings
* encrypted payment card information

We will process the following categories of personal data if you make a purchase:

* order history
* delivery information
* payment history

We will also process the following categories of personal data connected to your cookies:

* click history
* navigation and browsing history

Who has access to your personal data?
Data that is forwarded to third parties is only used to provide you with the services mentioned above: we use website agencies and analysis tools for product rating to optimize the website.

On what legal basis may we process personal data?
You consent to the processing of your personal data from your account when you create your H&M account.

The processing of your personal data with the aim of providing you with relevant product information is based on our legitimate interests.

Your right to withdraw your consent:
You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, your account will cease to exist and H&M will not be able to provide you with the services mentioned above.

How long do we save your data?
We will keep your data for as long as you have an active H&M account. 

You have the right to terminate your account at any time. If you choose to do so, your account will cease to exist and you will be considered inactive. We will keep your personal data if required to do so by law and if there is an open dispute.

After your account has been terminated, your data will be deleted.

Your right to object to the processing of your data:
You have the right to object to the processing of your personal data that is based on H&M:s's legitimate interests by contacting dataprotection.ca@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Why do we use your personal data?

We will use your personal data to create and manage your membership account and to give you a personalized and relevant experience of the H&M Loyalty Program.

We will use personal data about your purchases and other activities that entitles you to bonus points to provide you with bonus points, vouchers and to update your membership status.

Furthermore, we will enable you to save items in your shopping bag, notify me service and enable you to rate and review the products you've purchased from us.

To give you a personalised experience of the H&M Loyalty Program we use the personal data that you submit through your membership account and generate by using your membership to provide you with offers that we think you will like. We will process your navigation and browsing history on our digital platforms (including website and app), your shopping history and product reviews as well as the data you have submitted to us through your membership account and generate by using your membership to provide you with relevant product recommendations. We also use your personal data to invite you to events, sales and competitions that we think you are interested in.

You can find your purchase history, details about your orders and your membership status on your membership account. The membership account provides you with an easy way to handle your account settings (including marketing preferences) as well as maintaining accurate and updated information such as contact details and payment information.

If you have provided your consent to direct marketing we will use your personal data to email you offers, style updates, bonus vouchers, birthday offers and special invites to sales and events. You can always find your personalised offers, vouchers and more by sign in on your membership account.

What types of personal data do we collect?

We will process the following categories of personal data that you submit to us or generate when you sign up for or are signed in as a member

* identification data such as e-mail address and password
* contact information such as name, postal code,  e-mail address
* date of birth
* gender (based both on submitted information and purchase history if applicable)
* membership ID
* telephone number (if you choose to provide it to us)
* address (if you choose to provide it to us)
* account settings
* encrypted payment card information
* items not yet purchased in shopping bag (only at hm.com)
* product reviews
* membership activities

We will process the following categories of personal data if you make a purchase as a member

* purchase history
* delivery method (only at hm.com)
* payment method
* payment history

We will also process the following categories of personal data from cookies on hm.com

* click history
* navigation and browsing history
* IP-address

Who has access to your personal data?

Personal data that is forwarded to third parties, is only used to provide you with the services mentioned above. For event booking we use event booking tools. To optimise the website, we use website agencies. For product ratings we use analysis tools, as well as moderating and publishing agencies. To distribute marketing, we use communication and marketing distribution suppliers.

What is the legal ground to process your personal data?

The processing of your personal data to create and manage your membership account and to provide you with the personalised services of the H&M Loyalty Program is necessary to fulfil the H&M Loyalty Program agreement.

The use of your personal data to email you offers, style updates, bonus vouchers, birthday offers and special invites to sales and events is based on your consent.

If you don't submit your personal data we won't be able to provide you with the full H&M Loyalty Program experience.

How long do we keep your data?

We will keep your personal data for as long as you have an active membership.

You have the right to terminate your membership at any time. If you choose to do so your membership will cease to exist, and your personal data will be deleted.

We will keep your personal data for a longer period of time if there are any legal requirements or if there is an ongoing dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing. If you object to direct marketing, we will cease to send out marketing material from the H&M Loyalty Program.

You can opt out from direct marketing by the following means:

* following the instruction in each marketing message
* by editing the settings in your membership account
* by contacting Customer Service

If you sign up for newsletter using your membership e-mail address you will start to receive direct marketing from the H&M Loyalty Program again.

Why do we use your personal data?
We will use your personal data to manage your questions and handle complaints and warranty matters for products and technical support matters through email, our chat function, telephone and social media.

We may also contact you if there is a problem with your order.

What types of personal data do we process?
We will process any data you provide us with, including the following categories: 

* contact information such as name, address, email address and telephone number
* date of birth
* payment information and payment history
* credit information
* order information
* account or member number
* all correspondence in a specific matter

Who has access to your personal data?
Data that is forwarded to third parties, is only used to provide you with the services mentioned above. If you are a customer within the Asian region your data will be transferred to a our external customer service agency.

On what legal basis may we process personal data?
The processing of your personal data is based on H&M's legitimate interests.

How long do we keep your data?
We will keep your data for 100 days for telephone and email logs and correspondence and twelve months for case management. 

For in-store complaints, your personal data will be saved for two years, except for the US where it is saved for five years.

Your right to object to processing based on legitimate interests: 
You have the right to object to the processing of your personal data that is based on H&M:s's legitimate interests. H&M will not continue to process your personal data unless we can demonstrate a legitimate basis for the process which overrides your interest and rights or due to legal claims.

Why do we use your personal data?
We will process your data when you enter our competitions. Your personal data will be used for H&M to contact contestants regarding the competition before and after an event, identify contestants, verify the age of contestants, contact winners, and deliver and follow up on prize deliveries.

What types of personal data do we process?
We will process the following categories of personal data: 

* contact information such as name, address, email address and telephone number
* age
* information submitted in the contest

Who has access to your personal data?
Data that is forwarded to third parties is only used to provide you with the services mentioned above: for delivery of prizes by shipping suppliers. 

On what legal basis may we process personal data?
You consent to the processing of your personal data when you choose to enter a competition.

Your right to withdraw your consent:
You have the right to withdraw your consent for the processing of your personal data at any time. Upon doing so, H&M will not be able to provide you with the services mentioned above.

How long do we save your data?
We will keep your personal data for 45 days after the competition has ended.

Why do we use your personal data?
We will use data to evaluate, develop and improve our services, products and systems for all of our customers. For this purpose we will not analyze your data on an individual level, all processing will be done on pseudonymized data.

This includes analysis to make our services more user-friendly, such as modifying the user interface to simplify the flow of information or to highlight features that are commonly used by our customers in our digital channels and to improve IT systems in order to increase the security for our visitors and customers in general.

The analysis is also used to develop and constantly improve the logistics flow of goods by forecasting purchases, stocks and deliveries as well as our resource capacity from a sustainability point of view by streamlining purchasing and scheduling of deliveries.

In addition we use the data to be able to plan new establishments of stores and warehouses and improve our product range. 

What types of personal data do we process?
We will process following categories of personal data if you have chosen to provide it to us:
* customer number
* date of birth
* gender
* country
* account settings

We will process the following categories of personal data if you have made a purchase:
* order history
* delivery information
* payment history

We will also process the following categories of personal data connected to cookies:
* click history
* navigation and browsing history

Who has access to your personal data?
Data that is forwarded to third parties, is only used to provide you with the services mentioned above. We use web-analysis companies to analyze our customer online behaviour on a general level.

What is the legal ground to process your personal data?
The processing of your personal data, to develop and improve our services and products, is based on our legitimate interest.

How long do we save your data?
We will keep your data for as long as you have an active H&M account or H&M Membership.

After your account or membership has been terminated your data will be deleted.

Your right to object to processing of your data:
You have the right to object to processing of your personal data that is based on H&M's legitimate interest by contacting dataprotection.ca@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

Why do we use your personal data?
We will use your personal data to comply with obligations in laws, court rulings and decisions from authorites.

This includes to use your personal data to collect and verify accounting data to comply with bookkeeping rules.

What types of personal data do we process?
We will process following categories of personal data
* customer number
* order number
* name
* postal address
* transaction amount
* transaction date

Who has access to your personal data?
Your data will be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com).

We will share your personal data with IT companies that provides bookkeeping system solutions.

What is the legal ground to process your personal data?
The processing of your personal data is necessary for H&M to fulfill its legal obligation.

How long do we save your data?
We will save your data in compliance with the bookkeeping rules in your country.

Why do we use your personal data?
We  will use your personal data for loss prevention management by securing that terms and conditions are being followed and to detect and prevent misuse of our services.

We will also use your personal data by video surveliance, for security reasons to be able to follow up on incidents and to prevent and report criminal offenses in our stores.

Your personal data will be used to prevent and investigate abuse of our services online, losses and fraud, by analzing online shopping behaviour.

What types of personal data do we process?
We will process following categories of personal data:
* contact information such as name, address, telephone number and e-mail address
* H&M Member ID
* customer number
* video footage
* order history
* delivery information
* payment history

Who has access to your personal data?
Your personal data that is forwarded to third parties, is only used for purposes  mentioned above. We will share your data with companies for exception based reporting.

Incidents and fraud may be shared with insurance companies, legal authorities or local and global law enforcements to complete investigations. Please be aware that such recipients will have an independent right or obligation to process your personal data.

What is the legal ground to process your personal data?
The processing of your personal data to prevent misuse of our services is based on our legitimate interest.

How long do we save your data?
We will keep your data for the time we need to prevent and/or report potentional fraud and other offenses.

Video footage will be saved in compliance with local legislation but maximum for 30 days.

Your right to object to processing of your data:
You have the right to object to processing of your personal data that is based on H&M's legitimate interest by contacting dataprotection.ca@hm.com. Your account will then be deleted and we will not be able to carry out our services to you.

A cookie is a small text file that is saved on and, during subsequent visits, retrieved from your computer or mobile device. If you use our services, we will assume that you agree to the use of such cookies.

How do we use cookies?
We use permanent cookies to store your choice of start page as well as your details if you selected "Remember me" when you logged in. 

We will use cookies to save your favourite products.

We use session cookies, for example when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag. 

We use both first- and third-party cookies to collect statistics and user data in aggregate and individual forms in analysis tools to optimize our site and present you with relevant marketing material.  

Some third-party cookies are set by services that appear on our pages and are not in our control. They are set by social media providers such as Twitter, Facebook and Vimeo and relate to the ability of users to share content on this site, as indicated by their respective icon.

We also use third-party cookies, which perform cross-site tracking in order to offer you marketing in other sites/channels.

What types of personal data do we process?
We will only connect your cookie ID to your personal data submitted and gathered in relation to your account or membership if you are logged in to your account or H&M Membership. 

Who has access to your personal data?
Data that is forwarded to third parties is only used to provide you with the services mentioned above: analysis tools to collect statistics to optimize our site and present you with relevant material.

On what legal basis may we process personal data?
We will only connect your cookies to your personal data if you are logged in to your H&M account or the H&M Membership.

If you are logged in to your account, the legal basis is our legitimate interests. 

If you are logged in to H&M Membership, the legal basis is fulfilment of H&M Loyalty program terms and conditions.

How long do we save your data?
H&M does not save your personal data. You can easily erase cookies from your computer or mobile device through your browser. For instructions on how to handle and delete cookies, please look under "Help" in your browser. You can choose to disable cookies or receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

PRIVACY NOTICE HMxME

Data privacy is very important for H&M, and we want to be open and transparent about how we process your personal data. 

We therefore have a policy that establishes how your personal data will be processed and protected.

Who is the controller of your personal data?
The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us, and it is responsible for your personal data under applicable data protection law. 

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden

Companies Register: Bolagsverket/Swedish Companies Registration Office
Corporate Identity Number: 556070-1715
Authorized Representative: Karl-Johan Persson
VAT Registration Number: VAT NO. SE556070171501

Why do we use your personal data?
We want to share and inspire different ways of wearing H&M products. We will use your personal data to share user-generated content by uploading the pictures you submit to us on all our platforms.

What types of personal data do we process?
We will process the following categories of personal data:

*Instagram account name
*photo
*video

Who has access to your personal data?
Data that is forwarded to third parties is only used to provide you with the service mentioned above; third-party media agencies and technical suppliers use the data to upload the pictures you submit to us.

We never pass on to, sell to or swap your data with third parties outside the H&M group for marketing purposes.

On what legal grounds may we process your personal data?
We need to process your personal data to fulfill the service of HMxME.

We need to collect your personal data when uploading your pictures to HMxME to fulfill our commitments according to the terms and conditions for HMxME.

If you do not submit your personal data, we will not be able to upload your pictures to HMxME.

How long do we save your data?
We will keep your personal data for 24 months or until the agreement with H&M is terminated.

Where do we store your data?
The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.

For transfers outside the EEA, H&M will use standard contractual clauses and shields as safeguards in countries without adequacy decisions from the European Commission.

Who can access your data?
Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report, which is available at about.hm.com). We never pass on to, sell to or swap your data with third parties outside the H&M group for marketing purposes.

The local H&M company will only act as the personal data processor and process the personal data on behalf of the Swedish company.

Data that is forwarded to third parties is only used to provide you with our services. You will find categories of third parties under every specific process below.

What are the legal grounds for processing?
For every specific process from personal data we collect from you, we will inform you about whether the provision of personal data is statutory or required to enter a contract, whether it is an obligation to provide the personal data and the possible consequences if you choose not to.

What are your rights?
Right to access:
You have the right to request information about the personal data we hold about you at any time. You can contact H&M, and we will provide you with your personal data via email.

Right to portability: 
Whenever H&M processes your personal data by automated means either based on your consent or based on an agreement, you have the right to get a copy of your data transferred to you or to another party. This only includes the personal data you have submitted to us.

Right to rectification: 
You have the right to request rectification of your personal data if the information is incorrect, including the right to have incomplete personal data completed.

If you have an H&M account or are an H&M member, you can edit your personal data in your account and on membership pages.

Right to erasure:
You have the right to erase any personal data processed by H&M at any time except for the following situations:

*you have an ongoing matter with Customer Service
*you have an open order which has not yet been shipped or partially shipped
*you have an unsettled debt with H&M, regardless of the payment method
* you are suspected of misusing or have misused our services within the past four years
*your debt has been sold to a third party within the past three years or one year for deceased customers
*your credit application has been rejected within the past three months
*if you have made a purchase, we will keep the personal data linked to your transaction for bookkeeping purposes.

Your right to object to processing based on legitimate interest: 
You have the right to object to processing of your personal data that is based on H&M's legitimate interest. H&M will not continue to process the personal data unless we can demonstrate either legal claims or legitimate grounds for the process which overrides your interest and rights.

Your right to object to direct marketing:
You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes.

You can opt out of direct marketing by the following means:
* following the instructions in each marketing email
* editing the settings of your H&M account

Right to restriction:
You have the right to request that H&M restrict the processing of your personal data under the following circumstances:
* if you object to processing based H&M’s legitimate interest, H&M must restrict all processing of such data pending the verification of the legitimate interest.
* if you have asserted that your personal data is incorrect, H&M must restrict all processing of such data pending the verification of the accuracy of the personal data.
* if the processing is unlawful, you may oppose the erasure of personal data and instead request the restriction of the use of your personal data.
* if H&M no longer needs the personal data, but you require the data to defend legal claims.

How can you exercise your rights?
We take data protection very seriously; therefore, we have dedicated customer service personnel available to handle your requests in relation to your rights stated above. You can always reach them at dataprotection.ca@hm.com.

Data Protection Officer:
We have appointed a Data Protection Officer to ensure that we continuously process your personal data in an open, accurate and legal manner. You can contact our Data Protection Officer at dataprotection.ca@hm.com. Write DPO in the Subject line.

Right to complain to a supervisory authority: 
If you consider H&M to be processing your personal data incorrectly, you can contact us. You also have the right to submit a complaint to a supervisory authority.

Updates to our Privacy Notice:
We may need to update our Privacy Notice. The latest version of the Privacy Notice is always available on our website. We will communicate any material changes to the Privacy Notice, for example the underlying purpose for processing your personal data, the identity of the Data Controller or your rights.

To read these Terms and Conditions or Privacy Notice in your own language, please visit your local HM.com site.

To remove Photos or Moving Content please visit https://www2.hm.com/en_ca/free-form-campaigns-s03/hm-gallery.html and press report photo.