PRIVACY POLICY

Introduction

H&M works to ensure that your privacy is protected when using our services. We therefore have a policy setting out how your personal data will be processed and protected. Please stay updated to any changes to this Privacy Policy by visiting our website. This Privacy Policy only concerns H&M customers and users of our online services. If you are applying for a position at H&M this Privacy Policy is not applicable. The privacy policy for applicants can be found on our career site.

Who is responsible for your personal data?

The Swedish company, H & M Hennes & Mauritz GBC AB (“H&M”), is the controller of the personal data you submit to us and responsible for your personal data under Canadian private sector privacy legislation and  the Swedish Data Protection Act (1998:204), which implements the EU Data Protection Directive (95/46/EC). The Canadian company H&M Hennes & Mauritz Inc. acts as  the personal data processor and processes the personal data on behalf of the Swedish company.

Where is your personal data stored?

The data that we collect from you is stored within the European Economic Area (“EEA”) but may also be transferred to and processed in a country outside of the EEA. Any such transfer of your personal data will be carried out in compliance with applicable laws.

What types of personal data do we collect?

We will collect personal data that you submit to us, for example, when you place orders, contact our customer service or participate in competitions. The personal data that you submit to us may for example include contact information, date of birth and payment information. In addition we may collect certain personal data from external sources such as credit information and address updates.  

How do we use your personal data?

We may use your personal data for the following purposes:

  • To create and manage your personal account at H&M.
  • To process your orders and returns via our online services
  • To send text message notifications of delivery status
  • To contact you in the event of any problems with the delivery of your items
  • To answer your queries and to inform you of new or changed services
  • To send marketing offers such as newsletters and catalogs
  • To notify the winners in competitions arranged online
  • To manage your account by carrying out credit checks
  • To make analyses in order to provide you with relevant marketing offers and information
  • To validate that you are of legal age for shopping online
  • To send you surveys in order to give you a possibility to influence our offer and services
  • To test and improve our systems by which the services are provided
  • To prevent misuse or improper use of our services
  • To calculate the Club points you are entitled to as a Club member
  • To provide you with our WiFi Service in-store

We will keep your data for as long as necessary to fulfil the purposes above or for as long as we are required by law. After this your personal data will be deleted.

What are your rights?

You have the right to request information about the personal data we hold on you at any time (free of charge once a year). If your data is incorrect, incomplete or irrelevant, you can ask to have the information corrected or removed. We cannot remove your data when there is a legal storage requirement, such as book-keeping rules or when there are other legitimate grounds to keep the data, such as unsettled debts. You can withdraw your consent to us using the data for marketing purposes at any time. You can contact us either by sending a letter to H&M Customer Service, 1 Dundas Street West 18th floor, Suite 1808, box 47, M5G 1Z3, Toronto, ON, Canada or by sending an email to customerservice.ca@hm.com.

Who has access to your personal data?

Your data may be shared within the H&M group (for details on the companies within the H&M group, please refer to our annual report which may be found at about.hm.com). We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. Data that is forwarded to third parties, is only used to provide you with the services mentioned above, for example shipping agents in connection with the delivery of goods, media agencies for distribution of newsletter and credit reference or debt collection agencies for the purpose of credit rating checks, identity checks and debt collection.

How do we protect your personal data?

We have taken technical, physical and administrative safeguards to protect your data from loss, manipulation, unauthorised access. We continually adapt our security measures in line with technological progress and developments. To make card purchases with us as secure as possible, all information is sent in encrypted form.  This means that the information is passed through a secure connection and that your personal data cannot be read by external parties. For card purchases we work with an authorised payment agent that helps us to check directly with your bank that the card is valid for purchases. Our payment agent processes your card details according to the international security standard PCI DSS, which was developed by the card companies VISA, MasterCard, Diners, American Express and JCB. This means that your card details are processed with a very high level of security. When you pay by card, we reserve the right to carry out an identity check.

Cookies

A cookie is a small text file that is saved to, and, during subsequent visits, retrieved from your computer or mobile device. H&M uses cookies to enhance and simplify your visit. We do not use cookies to store personal information, or to disclose information to third parties.

There are two types of cookies: permanent and temporary (session cookies). Permanent cookies are stored as a file on your computer or mobile device for no longer than 12 months. Session cookies are stored temporarily and disappear when you close your browser session. We use permanent cookies to store your choice of start page and to store your details if you select "Remember me" when you log in. We use session cookies when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag.

You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under "Help" in your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.

Third-party cookies

We use third-party cookies to collect statistics in aggregate form in analysis tools such as Google Analytics and Core Metrics. The cookies used are both permanent and temporary cookies (session cookies). The permanent cookies are stored on your computer or mobile device for no longer than 24 months.

Links  

The site www.hm.com and the H&M app may include links to other websites which do not fall under our supervision. We cannot accept any responsibility for the protection of privacy or the content of these websites, but we offer these links to make it easier for our visitors to find more information about specific subjects.

Controller of personal data

H & M Hennes & Mauritz GBC AB
Mäster Samuelsgatan 46
106 38 Stockholm
Sweden
Telephone: +46 (0)8 796 55 00
Fax: +46 (0)8 24 80 78
E-mail: info@hm.com
Companies register: Bolagsverket/Swedish Companies Registration Office
Company registration number: 556070-1715
Authorised representative: Karl-Johan Persson
VAT registration number: VAT NO. SE556070171501