We want to encourage everyone to lead a more sustainable lifestyle. How you plan your visit to our stores or how you care for your favourite pieces may not seem like a big deal. But with small everyday actions like that, you’re part of creating a more sustainable fashion future. Now that’s worth getting rewarded for, don’t you think? 

Have a look at some ways you can earn points by small actions. There are other ways to collect points, too — explore them all at hm.com/member.

So, how does this work? Your points will be visualised on your Points History page. And just like any other points, these points will transform into vouchers, redeemable with your next purchase. If you’re not already a member, become one today. It’s free, fast and simple to join!

More ways to earn points and how to spend them will be launching in the near future.