Your new autumn wardrobe
In the mood for a fresh start? We list the most covetable styles and premium quality pieces that will carry you through the cold season and beyond.
Read The Story
Autumn colour trend watch
Make way for a new standard in your wardrobe — this autumn is all about earthy shades.
Read The Story
Bring back the ‘80s
Our favourite decade is back – and we have the perfect eyeshadow palette to get you in the ‘80s party mood.
Read The Story
3 ways to wear houndstooth
It’s always in style, but this season the perennial print is in fashion too. Here’s how we style it for autumn and winter.
Read The Story
H&M Conscious Exclusive AW19 celebrates 10 seasons of sustainable fashion
H&M’s Conscious Exclusive range is back with an anniversary collection, bringing together glamorous fashion and sustainable innovation.
Read The Story
Timeless classics made from recycled PET bottles
The H&M Fall 2019 Conscious Collection launches in September and will feature cosy, yet sophisticated, pieces made from more sustainably sourced materials. But did you know that H&M’s commitment to sustainability goes way beyond the Conscious Collections? We’ve interviewed our Global Sustainability Manager, Pascal Brun.
Read The Story
Introducing H&M Studio A/W 19
Sharp tailoring, silken dresses and heritage knitwear. For autumn and winter 2019, H&M has created a sharp and tailored collection infused with a dramatic mood of spirituality.
Read The Story
Beauty trend alert: Draping
Drape your face in warm red and add a daring lip for extra impact. This is how you succeed with the trend look of the season.
Read The Story
EASING INTO AUTUMN
Inspired by the calm, poetic and understated aesthetics of Maria Van Nguyen, we’ve captured the Norwegian creative in her preferred habitat wearing luxurious end-of-summer essentials in premium qualities like silk, cashmere, and leather.
Read The Story
Richard Allan x H&M: Wearable Art
Abstract, avant-garde design in high octane colour. H&M’s latest collaboration celebrates the legacy of iconic scarf designer Richard Allan with a contemporary new collection.
Read The Story
Take a tour of Poppy Delevingne’s awe-inspiring home
Eclectic, luxurious and fun! Get inspired by actor and model Poppy Delevingne’s stunning London house.
Read The Story
The bold, the bright and the brilliant
Update your lipstick wardrobe with daring purple, strong red or glossy peach.
Read The Story
London Calling with Susie Bubble
Dressed in ’80s-inspired suiting, vegan leather co-ords and sequins galore, style icon Susie Bubble guides us to her hometown.
Read The Story
H&M x Ariana Grande — a merch match made in heaven
This summer H&M drops a Sweetener World Tour Collection for Ariana Grande fans all over the world.
Read The Story
Vacation mode in Montenegro with Tara Emad
When the rising actor and Instagram superstar Tara Emad needs to rewind she leaves Egypt for her second home country Montenegro. Let’s tag along!
Read The Story