It pays off to be a member

Enjoy special member prices and exclusive discounts. It’s free, and you get 10% off your first purchase.

Member gets more

All your benefits

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0-299 points

Plus Member Icon

300 points

10% off one purchase when you joinMemberPlus
Free delivery to home or pick up point when you shop £30 or moreMemberPlus
Free returnsMemberPlus
Collect points when you shop £1 = 1 pointMemberPlus
Bonus vouchers 100 points = £3 voucherMemberPlus
Offers and discountsMemberPlus
25% off one item on your BirthdayMemberPlus
Special member pricesMemberPlus
Pre-Access to saleMemberPlus
Klarna availableMemberPlus
Invitations to eventsMemberPlus
Benefits from collaborating partnersMemberPlus
Exciting competitionsMemberPlus
Surprise Plus offersPlus
Unique access to special collectionsPlus
Exclusive experiences Plus
Free delivery to home or pick-up point with no minimum spendPlus
Membership benefits

How it works

How it works


How it works

All you have to do is sign up — it's free! The membership is completely digital. Explore all the benefits at or in the H&M app.

25 %

For exclusive offers, great deals and all the latest trends — download the H&M app!

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Shop now and pay later with Klarna

Shop now and pay in 30 days with Klarna online and in-store.* Handle all your payments in the H&M app. *Klarna's Pay in 3 / Pay in 30 days are unregulated credit agreements. Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. 18+, UK residents only. Subject to status. Late fees may apply. T&Cs apply, see

Collect points in-store with your phone number

Add your phone number as an Alternative member ID on your account page and use it to collect points when you shop in-store.

Discover H&M Rental

Steal the show. Borrow the outfit. Members get exclusive access to H&M Rental, available at our Regent Street store.