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ESSENTIALS QR CODES

ESSENTIALS QR CODES

New feature. Scan the unique QR code on your H&M ESSENTIALS garment. Your fast track to explore more.


How the QR codes work

Use your smartphone camera to scan the QR code found on your H&M ESSENTIALS garment. Then click the link in your camera window to learn more.


Get the full picture

This is your chance to get to know your everyday wear. Explore the full collection, the elevated qualities, and how to care for your H&M ESSENTIALS.


Repurchase your favourites at any time

The H&M ESSENTIALS is a continuous collection of timeless classics constructed to last. Available to repurchase season after season to keep your core wardrobe updated at all times.


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    • Printed sweatshirt - Cream/Cars/Navy blue/Pokémon/White/Marvel Comics/White/Minecraft/Dark grey/Jurassic Park/Light green/Minecraft/Beige/Jurassic World/Blue/Mickey Mouse/Dusty turquoise/Hot Wheels/Red/Snoopy/Blue/Bluey - 1
    • Printed sweatshirt - Cream/Cars/Navy blue/Pokémon/White/Marvel Comics/White/Minecraft/Dark grey/Jurassic Park/Light green/Minecraft/Beige/Jurassic World/Blue/Mickey Mouse/Dusty turquoise/Hot Wheels/Red/Snoopy/Blue/Bluey - 2
    • Printed sweatshirt - Cream/Cars/Navy blue/Pokémon/White/Marvel Comics/White/Minecraft/Dark grey/Jurassic Park/Light green/Minecraft/Beige/Jurassic World/Blue/Mickey Mouse/Dusty turquoise/Hot Wheels/Red/Snoopy/Blue/Bluey - 3

    Printed sweatshirt

    HK$129.00

    • Draped boat-neck top - Beige/Dark pigeon blue/Dark brown/Cream - 1
    • Draped boat-neck top - Beige/Dark pigeon blue/Dark brown/Cream - 2
    • Draped boat-neck top - Beige/Dark pigeon blue/Dark brown/Cream - 3
    • Draped boat-neck top - Beige/Dark pigeon blue/Dark brown/Cream - 4
    • Draped boat-neck top - Beige/Dark pigeon blue/Dark brown/Cream - 5
    • Draped boat-neck top - Beige/Dark pigeon blue/Dark brown/Cream - 6

    Draped boat-neck top

    HK$129.00

    • 3-pack T-shirts - Light purple/Light pink/Light pink/White/White/Lilac hearts/White/Polka dot/Pink/Hearts - 1
    • 3-pack T-shirts - Light purple/Light pink/Light pink/White/White/Lilac hearts/White/Polka dot/Pink/Hearts - 2

    3-pack T-shirts

    HK$129.00

    • Swim shorts - Black/Orange/Dark blue/Khaki green - 1
    • Swim shorts - Black/Orange/Dark blue/Khaki green - 2
    • Swim shorts - Black/Orange/Dark blue/Khaki green - 3
    • Swim shorts - Black/Orange/Dark blue/Khaki green - 4
    • Swim shorts - Black/Orange/Dark blue/Khaki green - 5

    Swim shorts

    HK$129.00

    • Swim shorts - Dark blue/Black/Orange/Khaki green - 1
    • Swim shorts - Dark blue/Black/Orange/Khaki green - 2
    • Swim shorts - Dark blue/Black/Orange/Khaki green - 3
    • Swim shorts - Dark blue/Black/Orange/Khaki green - 4
    • Swim shorts - Dark blue/Black/Orange/Khaki green - 5
    • Swim shorts - Dark blue/Black/Orange/Khaki green - 6

    Swim shorts

    HK$129.00

    • Straight-leg joggers - Black/Light grey marl/Dark grey/Dark dusty pink/Dark brown - 1
    • Straight-leg joggers - Black/Light grey marl/Dark grey/Dark dusty pink/Dark brown - 2
    • Straight-leg joggers - Black/Light grey marl/Dark grey/Dark dusty pink/Dark brown - 3
    • Straight-leg joggers - Black/Light grey marl/Dark grey/Dark dusty pink/Dark brown - 4
    • Straight-leg joggers - Black/Light grey marl/Dark grey/Dark dusty pink/Dark brown - 5
    • Straight-leg joggers - Black/Light grey marl/Dark grey/Dark dusty pink/Dark brown - 6

    Straight-leg joggers

    HK$129.00

    • Ribbed top - Pink/Striped/Burgundy/Striped/White/Dark brown striped - 1
    • Ribbed top - Pink/Striped/Burgundy/Striped/White/Dark brown striped - 2

    Ribbed top

    HK$129.00

    • Loose Fit T-shirt - Black/Florida Gators/Black/ 2pac/White/Claude Monet/Black/Metallica/White/University of Michigan/Brown/Van Gogh/White/Reservoir Dogs/Black/Post Malone/Cream/The British Museum/White/Honda - 1
    • Loose Fit T-shirt - Black/Florida Gators/Black/ 2pac/White/Claude Monet/Black/Metallica/White/University of Michigan/Brown/Van Gogh/White/Reservoir Dogs/Black/Post Malone/Cream/The British Museum/White/Honda - 2
    • Loose Fit T-shirt - Black/Florida Gators/Black/ 2pac/White/Claude Monet/Black/Metallica/White/University of Michigan/Brown/Van Gogh/White/Reservoir Dogs/Black/Post Malone/Cream/The British Museum/White/Honda - 3

    Loose Fit T-shirt

    HK$129.00

    • MAMA Cotton T-shirt - White/Navy blue striped/White - 1
    • MAMA Cotton T-shirt - White/Navy blue striped/White - 2

    MAMA Cotton T-shirt

    HK$129.00

    • Easy-iron shirt - Light blue/White - 1
    • Easy-iron shirt - Light blue/White - 2

    Easy-iron shirt

    HK$129.00

    • Frill-trimmed bikini - Light pink/White striped/Light blue/Striped/Light blue/White striped - 1
    • Frill-trimmed bikini - Light pink/White striped/Light blue/Striped/Light blue/White striped - 2

    Frill-trimmed bikini

    HK$129.00

    • Frill-trimmed bikini - Light blue/Striped/Light pink/White striped/Light blue/White striped - 1
    • Frill-trimmed bikini - Light blue/Striped/Light pink/White striped/Light blue/White striped - 2

    Frill-trimmed bikini

    HK$129.00

    • 3-pack cotton tops - Yellow/Light pink/Cream/Light green/Light pink - 1
    • 3-pack cotton tops - Yellow/Light pink/Cream/Light green/Light pink - 2

    3-pack cotton tops

    HK$129.00

    • MAMA Ribbed top - Light blue/Striped/Cream/Black striped/White/Red striped - 1
    • MAMA Ribbed top - Light blue/Striped/Cream/Black striped/White/Red striped - 2

    MAMA Ribbed top

    HK$129.00

    • Linen-blend trousers - Light beige/Brown/Khaki green/Navy blue - 1
    • Linen-blend trousers - Light beige/Brown/Khaki green/Navy blue - 2

    Linen-blend trousers

    HK$129.00

    • Linen-blend trousers - Khaki green/Light beige/Brown/Navy blue - 1
    • Linen-blend trousers - Khaki green/Light beige/Brown/Navy blue - 2

    Linen-blend trousers

    HK$129.00

    • Linen-blend trousers - Navy blue/Light beige/Brown/Khaki green - 1
    • Linen-blend trousers - Navy blue/Light beige/Brown/Khaki green - 2
    • Linen-blend trousers - Navy blue/Light beige/Brown/Khaki green - 3
    • Linen-blend trousers - Navy blue/Light beige/Brown/Khaki green - 4
    • Linen-blend trousers - Navy blue/Light beige/Brown/Khaki green - 5

    Linen-blend trousers

    HK$129.00

    • Printed T-shirt - White/The Simpsons/Dark grey/SpongeBob - 1
    • Printed T-shirt - White/The Simpsons/Dark grey/SpongeBob - 2
    • Printed T-shirt - White/The Simpsons/Dark grey/SpongeBob - 3

    Printed T-shirt

    HK$129.00

    • Bag charm - Brown/Silver-coloured - 1
    • Bag charm - Brown/Silver-coloured - 2
    • Bag charm - Brown/Silver-coloured - 3

    Bag charm

    HK$129.00

    • MAMA Fitted T-shirt - Dark brown/Cream - 1
    • MAMA Fitted T-shirt - Dark brown/Cream - 2

    MAMA Fitted T-shirt

    HK$129.00

    • Printed scarf - Cream/Patterned/Navy blue/Patterned/Navy blue/Brown patterned/Cream/Polka dot - 1
    • Printed scarf - Cream/Patterned/Navy blue/Patterned/Navy blue/Brown patterned/Cream/Polka dot - 2

    Printed scarf

    HK$129.00

    28 g
    • Flower-shaped earrings - Gold-coloured - 1
    • Flower-shaped earrings - Gold-coloured - 2
    • Flower-shaped earrings - Gold-coloured - 3
    • Flower-shaped earrings - Gold-coloured - 4

    Flower-shaped earrings

    HK$129.00

    33.04 g
    • 3-pack chunky rings - Silver-coloured/Gold-coloured - 1
    • 3-pack chunky rings - Silver-coloured/Gold-coloured - 2

    3-pack chunky rings

    HK$129.00

    • Flip-flops - Beige/Patterned/Black - 1
    • Flip-flops - Beige/Patterned/Black - 2
    • Flip-flops - Beige/Patterned/Black - 3
    -49%

    Flip-flops

    Discounted priceHK$40.00Normal priceHK$79.00

    • Ballet pumps - Light pink/Beige/Leopard-print - 1
    • Ballet pumps - Light pink/Beige/Leopard-print - 2
    • Ballet pumps - Light pink/Beige/Leopard-print - 3

    Ballet pumps

    HK$129.00

    • Loose-fit twill trousers - Black/Patterned - 1
    • Loose-fit twill trousers - Black/Patterned - 2
    -61%

    Loose-fit twill trousers

    Discounted priceHK$90.00Normal priceHK$229.00

    • 2-pack braid-detail hairband - Pink/Butterflies - 1
    • 2-pack braid-detail hairband - Pink/Butterflies - 2
    -43%

    2-pack braid-detail hairband

    Discounted priceHK$40.00Normal priceHK$69.90

    • 3-pack sweatshirts - Light grey marl/Dark blue/White/Brown/Dark grey/Khaki green/Natural white - 1
    • 3-pack sweatshirts - Light grey marl/Dark blue/White/Brown/Dark grey/Khaki green/Natural white - 2

    3-pack sweatshirts

    HK$349.00

    • Smocked dress - White - 1
    • Smocked dress - White - 2
    • Smocked dress - White - 3
    • Smocked dress - White - 4
    • Smocked dress - White - 5
    • Smocked dress - White - 6
    • Smocked dress - White - 7

    Smocked dress

    HK$229.00

    • Lace-detail dress - White/Black - 1
    • Lace-detail dress - White/Black - 2

    Lace-detail dress

    HK$349.00

    • Plissé jersey dress - White/Blue floral/Dark brown - 1
    • Plissé jersey dress - White/Blue floral/Dark brown - 2

    Plissé jersey dress

    HK$349.00

    • COOLMAX® T-shirt - Cream/Light purple/White/Black/White/Navy blue/White/Blue/Striped/Cream/Light blue/Black/Light pink/Striped/Navy blue/Striped/Light purple/Striped - 1
    • COOLMAX® T-shirt - Cream/Light purple/White/Black/White/Navy blue/White/Blue/Striped/Cream/Light blue/Black/Light pink/Striped/Navy blue/Striped/Light purple/Striped - 2
    • COOLMAX® T-shirt - Cream/Light purple/White/Black/White/Navy blue/White/Blue/Striped/Cream/Light blue/Black/Light pink/Striped/Navy blue/Striped/Light purple/Striped - 3
    • COOLMAX® T-shirt - Cream/Light purple/White/Black/White/Navy blue/White/Blue/Striped/Cream/Light blue/Black/Light pink/Striped/Navy blue/Striped/Light purple/Striped - 4
    • COOLMAX® T-shirt - Cream/Light purple/White/Black/White/Navy blue/White/Blue/Striped/Cream/Light blue/Black/Light pink/Striped/Navy blue/Striped/Light purple/Striped - 5
    • COOLMAX® T-shirt - Cream/Light purple/White/Black/White/Navy blue/White/Blue/Striped/Cream/Light blue/Black/Light pink/Striped/Navy blue/Striped/Light purple/Striped - 6

    COOLMAX® T-shirt

    HK$79.00

    • Rose-appliqué dress - Black - 1
    • Rose-appliqué dress - Black - 2
    • Rose-appliqué dress - Black - 3
    • Rose-appliqué dress - Black - 4
    • Rose-appliqué dress - Black - 5

    Rose-appliqué dress

    HK$379.00

    • Flared-skirt dress - Plum/Red - 1
    • Flared-skirt dress - Plum/Red - 2
    • Flared-skirt dress - Plum/Red - 3
    • Flared-skirt dress - Plum/Red - 4
    • Flared-skirt dress - Plum/Red - 5

    Flared-skirt dress

    HK$299.00

    • Fitted strappy top - Cream/Zebra print - 1
    • Fitted strappy top - Cream/Zebra print - 2
    • Fitted strappy top - Cream/Zebra print - 3
    • Fitted strappy top - Cream/Zebra print - 4
    • Fitted strappy top - Cream/Zebra print - 5

    Fitted strappy top

    HK$199.00

    • 2-pack socks - White/Rocky/White/Honda/Grey/Friday the 13th/White/Blue/White/Fight Club/White/Black - 1
    • 2-pack socks - White/Rocky/White/Honda/Grey/Friday the 13th/White/Blue/White/Fight Club/White/Black - 2

    2-pack socks

    HK$129.00

    • Regular Fit Merino wool jumper - Dark grey/Black/Dark blue/Beige - 1
    • Regular Fit Merino wool jumper - Dark grey/Black/Dark blue/Beige - 2
    • Regular Fit Merino wool jumper - Dark grey/Black/Dark blue/Beige - 3
    • Regular Fit Merino wool jumper - Dark grey/Black/Dark blue/Beige - 4
    • Regular Fit Merino wool jumper - Dark grey/Black/Dark blue/Beige - 5
    • Regular Fit Merino wool jumper - Dark grey/Black/Dark blue/Beige - 6
    H&M Premium Selection

    Regular Fit Merino wool jumper

    HK$449.00

    • Belted shoulder-pad dress - Dark brown/Checked - 1
    • Belted shoulder-pad dress - Dark brown/Checked - 2
    • Belted shoulder-pad dress - Dark brown/Checked - 3
    • Belted shoulder-pad dress - Dark brown/Checked - 4
    • Belted shoulder-pad dress - Dark brown/Checked - 5
    -38%

    Belted shoulder-pad dress

    Discounted priceHK$280.00Normal priceHK$449.00

    • Loose Fit Shirt - Navy blue/Dark khaki green/Beige - 1
    • Loose Fit Shirt - Navy blue/Dark khaki green/Beige - 2
    • Loose Fit Shirt - Navy blue/Dark khaki green/Beige - 3
    • Loose Fit Shirt - Navy blue/Dark khaki green/Beige - 4
    • Loose Fit Shirt - Navy blue/Dark khaki green/Beige - 5

    Loose Fit Shirt

    HK$349.00

    • Flared trousers - White/Brown/Black - 1
    • Flared trousers - White/Brown/Black - 2
    • Flared trousers - White/Brown/Black - 3
    • Flared trousers - White/Brown/Black - 4
    • Flared trousers - White/Brown/Black - 5
    • Flared trousers - White/Brown/Black - 6

    Flared trousers

    HK$129.00