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ESSENTIALS QR CODES

ESSENTIALS QR CODES

New feature. Scan the unique QR code on your H&M ESSENTIALS garment. Your fast track to explore more.


How the QR codes work

Use your smartphone camera to scan the QR code found on your H&M ESSENTIALS garment. Then click the link in your camera window to learn more.


Get the full picture

This is your chance to get to know your everyday wear. Explore the full collection, the elevated qualities, and how to care for your H&M ESSENTIALS.


Repurchase your favourites at any time

The H&M ESSENTIALS is a continuous collection of timeless classics constructed to last. Available to repurchase season after season to keep your core wardrobe updated at all times.


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    • Coral-look bracelet - Red - 1
    • Coral-look bracelet - Red - 2
    • Coral-look bracelet - Red - 3

    Coral-look bracelet

    HK$199.00

    41 g
    • Cotton T-shirt - Black/Navy blue/Light grey marl/Green/White striped/White - 1
    • Cotton T-shirt - Black/Navy blue/Light grey marl/Green/White striped/White - 2

    Cotton T-shirt

    HK$39.00

    • Long rib-knit dress - Greige - 1
    • Long rib-knit dress - Greige - 2
    • Long rib-knit dress - Greige - 3
    • Long rib-knit dress - Greige - 4
    • Long rib-knit dress - Greige - 5
    • Long rib-knit dress - Greige - 6
    -59%

    Long rib-knit dress

    Discounted priceHK$290.00Normal priceHK$699.00

    • Relaxed Fit Printed resort shirt - Black/Outkast - 1
    • Relaxed Fit Printed resort shirt - Black/Outkast - 2
    • Relaxed Fit Printed resort shirt - Black/Outkast - 3
    -70%

    Relaxed Fit Printed resort shirt

    Discounted priceHK$60.00Normal priceHK$199.00

    • Oversized linen-blend shirt - Light pink/Blue/Striped/Blue - 1
    • Oversized linen-blend shirt - Light pink/Blue/Striped/Blue - 2
    • Oversized linen-blend shirt - Light pink/Blue/Striped/Blue - 3
    • Oversized linen-blend shirt - Light pink/Blue/Striped/Blue - 4
    • Oversized linen-blend shirt - Light pink/Blue/Striped/Blue - 5
    • Oversized linen-blend shirt - Light pink/Blue/Striped/Blue - 6
    H&M Premium Selection

    Oversized linen-blend shirt

    HK$249.00

    • Pendant earrings - Gold-coloured - 1
    • Pendant earrings - Gold-coloured - 2
    -61%

    Pendant earrings

    Discounted priceHK$50.00Normal priceHK$129.00

    29.62 g
    • Crease-leg joggers - Navy blue/Beige marl - 1
    • Crease-leg joggers - Navy blue/Beige marl - 2

    Crease-leg joggers

    HK$129.00

    • Fine-knit cardigan - White/Light grey marl - 1
    • Fine-knit cardigan - White/Light grey marl - 2
    • Fine-knit cardigan - White/Light grey marl - 3
    • Fine-knit cardigan - White/Light grey marl - 4

    Fine-knit cardigan

    HK$129.00

    • UPF 50 sun cap - Beige/Light pink - 1
    • UPF 50 sun cap - Beige/Light pink - 2

    UPF 50 sun cap

    HK$99.00

    • Sunglasses - Beige/Minnie Mouse - 1
    • Sunglasses - Beige/Minnie Mouse - 2

    Sunglasses

    HK$79.00

    25 g
    • Straight High Jeans - White/Dark denim blue/Denim blue - 1
    • Straight High Jeans - White/Dark denim blue/Denim blue - 2
    • Straight High Jeans - White/Dark denim blue/Denim blue - 3
    • Straight High Jeans - White/Dark denim blue/Denim blue - 4
    • Straight High Jeans - White/Dark denim blue/Denim blue - 5
    • Straight High Jeans - White/Dark denim blue/Denim blue - 6

    Straight High Jeans

    HK$299.00

    • Deck shoes - Dark beige - 1
    • Deck shoes - Dark beige - 2
    • Deck shoes - Dark beige - 3
    • Deck shoes - Dark beige - 4

    Deck shoes

    HK$299.00

    • Tailored trousers - Dark brown/Dark olive green/Light beige - 1
    • Tailored trousers - Dark brown/Dark olive green/Light beige - 2
    • Tailored trousers - Dark brown/Dark olive green/Light beige - 3
    • Tailored trousers - Dark brown/Dark olive green/Light beige - 4
    • Tailored trousers - Dark brown/Dark olive green/Light beige - 5
    • Tailored trousers - Dark brown/Dark olive green/Light beige - 6

    Tailored trousers

    HK$299.00

    • Loose Fit Joggers - Black/Beige - 1
    • Loose Fit Joggers - Black/Beige - 2
    • Loose Fit Joggers - Black/Beige - 3
    • Loose Fit Joggers - Black/Beige - 4
    • Loose Fit Joggers - Black/Beige - 5

    Loose Fit Joggers

    HK$299.00

    • Loose Fit Joggers - Beige/Black - 1
    • Loose Fit Joggers - Beige/Black - 2
    • Loose Fit Joggers - Beige/Black - 3
    • Loose Fit Joggers - Beige/Black - 4
    • Loose Fit Joggers - Beige/Black - 5
    • Loose Fit Joggers - Beige/Black - 6
    • Loose Fit Joggers - Beige/Black - 7

    Loose Fit Joggers

    HK$299.00

    • Cotton jersey dress - Grey marl/Striped/Navy blue/Striped - 1
    • Cotton jersey dress - Grey marl/Striped/Navy blue/Striped - 2
    • Cotton jersey dress - Grey marl/Striped/Navy blue/Striped - 3
    • Cotton jersey dress - Grey marl/Striped/Navy blue/Striped - 4
    • Cotton jersey dress - Grey marl/Striped/Navy blue/Striped - 5
    • Cotton jersey dress - Grey marl/Striped/Navy blue/Striped - 6

    Cotton jersey dress

    HK$299.00

    • Bubble-hem dress - Black - 1
    • Bubble-hem dress - Black - 2
    • Bubble-hem dress - Black - 3
    • Bubble-hem dress - Black - 4
    • Bubble-hem dress - Black - 5
    • Bubble-hem dress - Black - 6

    Bubble-hem dress

    HK$299.00

    • Square-neck blazer - Black - 1
    • Square-neck blazer - Black - 2
    • Square-neck blazer - Black - 3
    • Square-neck blazer - Black - 4
    • Square-neck blazer - Black - 5
    • Square-neck blazer - Black - 6
    • Square-neck blazer - Black - 7

    Square-neck blazer

    HK$299.00

    • Belted shirt dress - Brown - 1
    • Belted shirt dress - Brown - 2
    • Belted shirt dress - Brown - 3
    • Belted shirt dress - Brown - 4
    • Belted shirt dress - Brown - 5
    • Belted shirt dress - Brown - 6

    Belted shirt dress

    HK$299.00

    • 4-pack socks - Light beige/Animals/Beige/Animals/Light pink/Cherries/Cream/Teddy bears/Blue/Cars/Black/Halloween - 1
    • 4-pack socks - Light beige/Animals/Beige/Animals/Light pink/Cherries/Cream/Teddy bears/Blue/Cars/Black/Halloween - 2
    • 4-pack socks - Light beige/Animals/Beige/Animals/Light pink/Cherries/Cream/Teddy bears/Blue/Cars/Black/Halloween - 3

    4-pack socks

    HK$59.00

    • Rectangular sunglasses - Black/Bright blue - 1
    • Rectangular sunglasses - Black/Bright blue - 2

    Rectangular sunglasses

    HK$59.00

    25 g
    • Knitted triangle scarf - Cream - 1
    • Knitted triangle scarf - Cream - 2

    Knitted triangle scarf

    HK$79.00

    26 g
    • Tie - Black - 1
    • Tie - Black - 2
    -37%

    Tie

    Discounted priceHK$50.00Normal priceHK$79.00

    • Straw hat - Natural - 1
    • Straw hat - Natural - 2

    Straw hat

    HK$99.00

    • Brushed-inside hoodie - Green/Blue/Brown/Dark grey/Navy blue/Green/Light beige/Dark yellow/Dark brown - 1
    • Brushed-inside hoodie - Green/Blue/Brown/Dark grey/Navy blue/Green/Light beige/Dark yellow/Dark brown - 2

    Brushed-inside hoodie

    HK$109.00

    • Scarf-detail dress - Burgundy - 1
    • Scarf-detail dress - Burgundy - 2
    • Scarf-detail dress - Burgundy - 3
    • Scarf-detail dress - Burgundy - 4
    • Scarf-detail dress - Burgundy - 5
    -57%

    Scarf-detail dress

    Discounted priceHK$150.00Normal priceHK$349.00

    • 2-piece rib-knit cotton set - Light dusty pink/White - 1
    • 2-piece rib-knit cotton set - Light dusty pink/White - 2
    • 2-piece rib-knit cotton set - Light dusty pink/White - 3
    H&M Adorables

    2-piece rib-knit cotton set

    HK$299.00

    • 10-pack boxer briefs - Dark grey/Light grey/Green/Light pink - 1
    • 10-pack boxer briefs - Dark grey/Light grey/Green/Light pink - 2
    • 10-pack boxer briefs - Dark grey/Light grey/Green/Light pink - 3
    • 10-pack boxer briefs - Dark grey/Light grey/Green/Light pink - 4
    • 10-pack boxer briefs - Dark grey/Light grey/Green/Light pink - 5

    10-pack boxer briefs

    HK$229.00

    • Layered-look dress - Black/Dark grey marl - 1
    • Layered-look dress - Black/Dark grey marl - 2

    Layered-look dress

    HK$249.00

    • Belted trousers - Black - 1
    • Belted trousers - Black - 2
    • Belted trousers - Black - 3
    • Belted trousers - Black - 4
    • Belted trousers - Black - 5

    Belted trousers

    HK$199.00

    • Merino wool jersey top - Beige marl/Khaki green - 1
    • Merino wool jersey top - Beige marl/Khaki green - 2
    • Merino wool jersey top - Beige marl/Khaki green - 3
    H&M Adorables

    Merino wool jersey top

    HK$199.00

    • Rib-knit beanie - Black - 1
    • Rib-knit beanie - Black - 2

    Rib-knit beanie

    HK$79.00

    82 g
    • Rhinestone-chain necklace - Silver-coloured - 1
    • Rhinestone-chain necklace - Silver-coloured - 2
    • Rhinestone-chain necklace - Silver-coloured - 3
    -70%

    Rhinestone-chain necklace

    Discounted priceHK$30.00Normal priceHK$99.90

    • Printed T-shirt - Light blue/Mickey Mouse/Light blue/PAW Patrol - 1
    • Printed T-shirt - Light blue/Mickey Mouse/Light blue/PAW Patrol - 2

    Printed T-shirt

    HK$99.00

    • Coated canvas tote bag - Light beige - 1
    • Coated canvas tote bag - Light beige - 2
    • Coated canvas tote bag - Light beige - 3
    • Coated canvas tote bag - Light beige - 4
    • Coated canvas tote bag - Light beige - 5
    • Coated canvas tote bag - Light beige - 6
    H&M Studio Collection

    Coated canvas tote bag

    HK$799.00

    • Padded bomber jacket - Khaki green/Black/Light beige - 1
    • Padded bomber jacket - Khaki green/Black/Light beige - 2

    Padded bomber jacket

    HK$249.00

    • Tasseled maxi skirt - Black - 1
    • Tasseled maxi skirt - Black - 2
    • Tasseled maxi skirt - Black - 3
    • Tasseled maxi skirt - Black - 4
    • Tasseled maxi skirt - Black - 5
    • Tasseled maxi skirt - Black - 6
    • Tasseled maxi skirt - Black - 7

    Tasseled maxi skirt

    HK$249.00

    • Flared skirt - Beige/Black - 1
    • Flared skirt - Beige/Black - 2
    • Flared skirt - Beige/Black - 3
    • Flared skirt - Beige/Black - 4
    • Flared skirt - Beige/Black - 5
    • Flared skirt - Beige/Black - 6

    Flared skirt

    HK$249.00

    • Scuba sweatshirt - Light pink - 1
    • Scuba sweatshirt - Light pink - 2
    • Scuba sweatshirt - Light pink - 3
    • Scuba sweatshirt - Light pink - 4
    • Scuba sweatshirt - Light pink - 5

    Scuba sweatshirt

    HK$249.00

    • Smocked-waist skirt - Navy blue/Striped/White/Blue floral - 1
    • Smocked-waist skirt - Navy blue/Striped/White/Blue floral - 2
    • Smocked-waist skirt - Navy blue/Striped/White/Blue floral - 3
    • Smocked-waist skirt - Navy blue/Striped/White/Blue floral - 4
    • Smocked-waist skirt - Navy blue/Striped/White/Blue floral - 5
    • Smocked-waist skirt - Navy blue/Striped/White/Blue floral - 6

    Smocked-waist skirt

    HK$249.00

    • Drawstring shirt - Dark beige/Dark brown - 1
    • Drawstring shirt - Dark beige/Dark brown - 2
    • Drawstring shirt - Dark beige/Dark brown - 3
    • Drawstring shirt - Dark beige/Dark brown - 4
    • Drawstring shirt - Dark beige/Dark brown - 5
    • Drawstring shirt - Dark beige/Dark brown - 6
    • Drawstring shirt - Dark beige/Dark brown - 7

    Drawstring shirt

    HK$249.00

    • Frill-trimmed dress - Black/Spotted/Dark brown - 1
    • Frill-trimmed dress - Black/Spotted/Dark brown - 2
    • Frill-trimmed dress - Black/Spotted/Dark brown - 3
    • Frill-trimmed dress - Black/Spotted/Dark brown - 4
    • Frill-trimmed dress - Black/Spotted/Dark brown - 5
    • Frill-trimmed dress - Black/Spotted/Dark brown - 6
    • Frill-trimmed dress - Black/Spotted/Dark brown - 7

    Frill-trimmed dress

    HK$249.00