We want to encourage you to make smarter shopping choices, by rewarding you for small everyday actions. How you plan your visit to our stores or how you care for your favourite pieces may not seem like a big deal. But all together, it does make a difference. And that's worth getting rewarded for, don't you think?

Have a look at some ways you can earn points by small actions. There are other ways to collect points, too — explore them all at hm.com

So, how does this work? Your points will be visualised on your Points History page. These points will transform into vouchers, redeemable with your next purchase. If you’re not already a member, become one today. It’s free, fast and simple to join!

More ways to earn points. With small everyday actions, you’re part of creating a more sustainable fashion future.