MAGAZINE | H&M IE

11 June 2020

THE TRYOUT

3 trendy necklines and how to pair them

Let your top and accessories fly your office chic flag when you’re working from home.

Read The Story

4 June 2020

INSIDE H&M

Supporting communities during COVID-19

As the pandemic continues to affect our lives and societies, initiatives within H&M are forming to support local communities. Donations, manufacturing of protective gear, apps to bring people together and sharing of the brand’s social media channels are some examples.

Read The Story

4 June 2020

THE TRYOUT

How to reinvent your summer staples

An extraordinary summer calls for a different approach to new season dressing. See how to make your old favourites feel on trend again, or find sustainably sourced options from our SS20 collections.

Read The Story

1 June 2020

INSIDE H&M

Women + Waves x H&M

H&M collaborates with all-female surf society Women + Waves for a sustainable swimwear collection. 

Read The Story

29 May 2020

INSIDE H&M

CHIMI x H&M: Pastel-coloured coolness

Imagine CHIMI’s selfie-friendly shades in a vibrant menswear collection with matching summer staples. Well, it’s here!

Read The Story

14 May 2020

INSIDE H&M

Societies coming together one stitch at a time

In times like these, problem-solving, collaboration and managing resources are more important than ever. The global crisis we're all experiencing has, however, triggered a wave of solidarity.

Read The Story

7 May 2020

FEATURED FASHION

What we do at home

Photographer Rasmus Weng Karlsen portrays his wife Annelise Hartmann Eskesen and their daughter Eva during their days in lockdown.

Read The Story

7 May 2020

INSIDE H&M

Catch the new drop from H&M Studio SS20

Curious, colourful, courageous: A second, high summer drop of H&M’s limited-edition Studio SS20 collection, made from sustainable fabrics, will be available as summer rolls in.

Read The Story

16 April 2020

INSIDE H&M

Desmond & Dempsey x H&M: Casual wear for summer

Every day is casual when the luxury pyjama brand Desmond & Dempsey creates their first daywear collection together with H&M.

Read The Story

19 March 2020

INSIDE H&M

When business as usual becomes unusual

H&M and Covid-19

Read The Story

19 March 2020

FEATURED FASHION

A modern spring romance

This season, wardrobe classics like the trench coat and poplin shirt take on a new, voluminous shape.

Read The Story

12 March 2020

INSIDE H&M

Conscious Exclusive SS20: A journey towards circularity

The new season’s most elegant collection is inspired by Golden Age train travel and made from grape skins, fashion waste and undyed organic cotton.

Read The Story

5 March 2020

INSIDE H&M

Make our normal the new norm

This International Women’s Day, we take a stand for gender equality by urging other companies to follow our lead. At H&M, no matter gender, sexual orientation or ethnicity, everyone has equal opportunities.

Read The Story

4 March 2020

EXPERT’S CORNER

A beauty colour on the rise

The brown trend beauty look is the perfect mix of cool and mature — and we have the ultimate palette to create it.

Read The Story

3 March 2020

INSIDE H&M

Johanna Ortiz x H&M: Timeless Maximalism

Michelle Obama, Beyoncé and Lady Gaga are right! Johanna Ortiz is the dressmaker you need to know about. Now, her vibrant and print-fuelled designs are about to land at H&M.

Read The Story