Skip to content

Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
Sort by
Filter
sort Recommended have been applied
    • Cotton shirt - Light turquoise/Blue/White striped/White/Blue/White striped/Green/White striped/White/Beige striped - 1
    • Cotton shirt - Light turquoise/Blue/White striped/White/Blue/White striped/Green/White striped/White/Beige striped - 2

    Cotton shirt

    HK$79.00

    • Loose Fit T-shirt - Green/Dusty blue/Forest green/Beige/Light blue/Brown/Dark grey/Blue/Dark plum purple/Black/White/Brown/Pink - 1
    • Loose Fit T-shirt - Green/Dusty blue/Forest green/Beige/Light blue/Brown/Dark grey/Blue/Dark plum purple/Black/White/Brown/Pink - 2
    • Loose Fit T-shirt - Green/Dusty blue/Forest green/Beige/Light blue/Brown/Dark grey/Blue/Dark plum purple/Black/White/Brown/Pink - 3
    • Loose Fit T-shirt - Green/Dusty blue/Forest green/Beige/Light blue/Brown/Dark grey/Blue/Dark plum purple/Black/White/Brown/Pink - 4
    • Loose Fit T-shirt - Green/Dusty blue/Forest green/Beige/Light blue/Brown/Dark grey/Blue/Dark plum purple/Black/White/Brown/Pink - 5

    Loose Fit T-shirt

    HK$79.00

    • Hooded windbreaker - Light grey/Black/Grey/Dark plum - 1
    • Hooded windbreaker - Light grey/Black/Grey/Dark plum - 2
    • Hooded windbreaker - Light grey/Black/Grey/Dark plum - 3
    • Hooded windbreaker - Light grey/Black/Grey/Dark plum - 4
    • Hooded windbreaker - Light grey/Black/Grey/Dark plum - 5
    • Hooded windbreaker - Light grey/Black/Grey/Dark plum - 6
    • Hooded windbreaker - Light grey/Black/Grey/Dark plum - 7

    Hooded windbreaker

    HK$349.00

    • Keyhole scarf - Beige/Dark grey - 1
    • Keyhole scarf - Beige/Dark grey - 2

    Keyhole scarf

    HK$349.00

    • V-neck strappy dress - Red/Black - 1
    • V-neck strappy dress - Red/Black - 2
    • V-neck strappy dress - Red/Black - 3
    • V-neck strappy dress - Red/Black - 4
    • V-neck strappy dress - Red/Black - 5

    V-neck strappy dress

    HK$349.00

    • Printed cotton dress - Pink/Floral/Red/Hearts/Light beige/Ballerinas/Pink/Floral/Beige/Hearts/Beige/Leopard print/White/Floral/Blue/Floral/White/Reindeer/Pink/Strawberries/Light pink/Hearts/Peach/Pumpkins/Beige/Mice/Beige/Leopard print - 1
    • Printed cotton dress - Pink/Floral/Red/Hearts/Light beige/Ballerinas/Pink/Floral/Beige/Hearts/Beige/Leopard print/White/Floral/Blue/Floral/White/Reindeer/Pink/Strawberries/Light pink/Hearts/Peach/Pumpkins/Beige/Mice/Beige/Leopard print - 2

    Printed cotton dress

    HK$69.00

    • Jacket - Light beige/Black/Brown - 1
    • Jacket - Light beige/Black/Brown - 2
    • Jacket - Light beige/Black/Brown - 3
    • Jacket - Light beige/Black/Brown - 4
    • Jacket - Light beige/Black/Brown - 5

    Jacket

    HK$329.00

    • Flared High Jeans - Peach pink/Dark denim blue/White/Dark denim blue - 1
    • Flared High Jeans - Peach pink/Dark denim blue/White/Dark denim blue - 2
    • Flared High Jeans - Peach pink/Dark denim blue/White/Dark denim blue - 3
    • Flared High Jeans - Peach pink/Dark denim blue/White/Dark denim blue - 4
    • Flared High Jeans - Peach pink/Dark denim blue/White/Dark denim blue - 5
    • Flared High Jeans - Peach pink/Dark denim blue/White/Dark denim blue - 6

    Flared High Jeans

    HK$329.00

    • Tote bag - Brown - 1
    • Tote bag - Brown - 2
    • Tote bag - Brown - 3
    • Tote bag - Brown - 4

    Tote bag

    HK$249.00

    • Loose Fit Denim shirt - Dark denim blue/Medium blue/Black - 1
    • Loose Fit Denim shirt - Dark denim blue/Medium blue/Black - 2
    • Loose Fit Denim shirt - Dark denim blue/Medium blue/Black - 3
    • Loose Fit Denim shirt - Dark denim blue/Medium blue/Black - 4
    • Loose Fit Denim shirt - Dark denim blue/Medium blue/Black - 5
    • Loose Fit Denim shirt - Dark denim blue/Medium blue/Black - 6

    Loose Fit Denim shirt

    HK$299.00

    • Bootcut trousers - Brown/Dark brown/Black - 1
    • Bootcut trousers - Brown/Dark brown/Black - 2
    • Bootcut trousers - Brown/Dark brown/Black - 3
    • Bootcut trousers - Brown/Dark brown/Black - 4
    • Bootcut trousers - Brown/Dark brown/Black - 5

    Bootcut trousers

    HK$299.00

    • Smocked flounce dress - Black/Dark red - 1
    • Smocked flounce dress - Black/Dark red - 2

    Smocked flounce dress

    HK$299.00

    • Flared High Jeans - Dark denim blue/Denim blue - 1
    • Flared High Jeans - Dark denim blue/Denim blue - 2
    • Flared High Jeans - Dark denim blue/Denim blue - 3
    • Flared High Jeans - Dark denim blue/Denim blue - 4
    • Flared High Jeans - Dark denim blue/Denim blue - 5
    • Flared High Jeans - Dark denim blue/Denim blue - 6

    Flared High Jeans

    HK$299.00

    • 3-pack terry socks - Turquoise/Animals/Dark red/Spotted/Beige marl/Snowflakes/Beige/Puppy/Pink/Hearts/White/Hearts/Grey/Sheep/Navy blue/Christmas - 1
    • 3-pack terry socks - Turquoise/Animals/Dark red/Spotted/Beige marl/Snowflakes/Beige/Puppy/Pink/Hearts/White/Hearts/Grey/Sheep/Navy blue/Christmas - 2
    • 3-pack terry socks - Turquoise/Animals/Dark red/Spotted/Beige marl/Snowflakes/Beige/Puppy/Pink/Hearts/White/Hearts/Grey/Sheep/Navy blue/Christmas - 3

    3-pack terry socks

    HK$59.00

    • 2-pack socks - Black/Disney/Black/Coca-Cola/Grey/Keith Haring/Green/The Simpsons/Grey marl/Snoopy/White/Keith Haring/Grey/Friday the 13th/White/Blue/White/Fight Club/Black/Ford/White/Snoopy/White/Rocky/White/Beastie Boys/White/Black/Black/Batman/Black/Stranger Things - 1
    • 2-pack socks - Black/Disney/Black/Coca-Cola/Grey/Keith Haring/Green/The Simpsons/Grey marl/Snoopy/White/Keith Haring/Grey/Friday the 13th/White/Blue/White/Fight Club/Black/Ford/White/Snoopy/White/Rocky/White/Beastie Boys/White/Black/Black/Batman/Black/Stranger Things - 2

    2-pack socks

    HK$129.00

    • Bag charm - Light beige/Brown - 1
    • Bag charm - Light beige/Brown - 2
    • Bag charm - Light beige/Brown - 3
    • Bag charm - Light beige/Brown - 4
    A/W 2025

    Bag charm

    HK$129.00

    • Printed Wide Leg Jeans - Denim blue/Bambi/Denim blue/Hello Kitty/Denim blue/Looney Tunes/Denim blue/Minnie Mouse/Denim blue/Squishmallows/Light denim blue/Hello Kitty - 1
    • Printed Wide Leg Jeans - Denim blue/Bambi/Denim blue/Hello Kitty/Denim blue/Looney Tunes/Denim blue/Minnie Mouse/Denim blue/Squishmallows/Light denim blue/Hello Kitty - 2
    • Printed Wide Leg Jeans - Denim blue/Bambi/Denim blue/Hello Kitty/Denim blue/Looney Tunes/Denim blue/Minnie Mouse/Denim blue/Squishmallows/Light denim blue/Hello Kitty - 3
    • Printed Wide Leg Jeans - Denim blue/Bambi/Denim blue/Hello Kitty/Denim blue/Looney Tunes/Denim blue/Minnie Mouse/Denim blue/Squishmallows/Light denim blue/Hello Kitty - 4
    • Printed Wide Leg Jeans - Denim blue/Bambi/Denim blue/Hello Kitty/Denim blue/Looney Tunes/Denim blue/Minnie Mouse/Denim blue/Squishmallows/Light denim blue/Hello Kitty - 5

    Printed Wide Leg Jeans

    HK$249.00