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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Velvet dress - Black/Dusty pink - 1
    • Velvet dress - Black/Dusty pink - 2
    • Velvet dress - Black/Dusty pink - 3
    • Velvet dress - Black/Dusty pink - 4
    • Velvet dress - Black/Dusty pink - 5

    Velvet dress

    HK$199.00

    • Coated waist belt - Brown/Snakeskin pattern/Dark brown - 1
    • Coated waist belt - Brown/Snakeskin pattern/Dark brown - 2

    Coated waist belt

    HK$199.00

    • Sequined top - Black/Pink - 1
    • Sequined top - Black/Pink - 2

    Sequined top

    HK$199.00

    • Sequined top - Pink/Black - 1
    • Sequined top - Pink/Black - 2
    • Sequined top - Pink/Black - 3
    • Sequined top - Pink/Black - 4
    • Sequined top - Pink/Black - 5

    Sequined top

    HK$199.00

    • Crease-leg joggers - Dark blue/Black/Dark grey - 1
    • Crease-leg joggers - Dark blue/Black/Dark grey - 2
    • Crease-leg joggers - Dark blue/Black/Dark grey - 3
    • Crease-leg joggers - Dark blue/Black/Dark grey - 4
    • Crease-leg joggers - Dark blue/Black/Dark grey - 5

    Crease-leg joggers

    HK$199.00

    • Crease-leg joggers - Black/Dark blue/Dark grey - 1
    • Crease-leg joggers - Black/Dark blue/Dark grey - 2
    • Crease-leg joggers - Black/Dark blue/Dark grey - 3
    • Crease-leg joggers - Black/Dark blue/Dark grey - 4
    • Crease-leg joggers - Black/Dark blue/Dark grey - 5

    Crease-leg joggers

    HK$199.00

    • Crease-leg joggers - Dark grey/Dark blue/Black - 1
    • Crease-leg joggers - Dark grey/Dark blue/Black - 2
    • Crease-leg joggers - Dark grey/Dark blue/Black - 3
    • Crease-leg joggers - Dark grey/Dark blue/Black - 4
    • Crease-leg joggers - Dark grey/Dark blue/Black - 5

    Crease-leg joggers

    HK$199.00

    • Four-way Stretch Chinos - Black/Dark grey/Navy blue - 1
    • Four-way Stretch Chinos - Black/Dark grey/Navy blue - 2
    • Four-way Stretch Chinos - Black/Dark grey/Navy blue - 3
    • Four-way Stretch Chinos - Black/Dark grey/Navy blue - 4
    • Four-way Stretch Chinos - Black/Dark grey/Navy blue - 5
    • Four-way Stretch Chinos - Black/Dark grey/Navy blue - 6
    • Four-way Stretch Chinos - Black/Dark grey/Navy blue - 7
    • Four-way Stretch Chinos - Black/Dark grey/Navy blue - 8
    Functional Essentials

    Four-way Stretch Chinos

    HK$379.00

    • 3-pack mid trunks - Dark purple/Striped/Beige/Black striped/Khaki green/Striped - 1
    • 3-pack mid trunks - Dark purple/Striped/Beige/Black striped/Khaki green/Striped - 2
    • 3-pack mid trunks - Dark purple/Striped/Beige/Black striped/Khaki green/Striped - 3
    • 3-pack mid trunks - Dark purple/Striped/Beige/Black striped/Khaki green/Striped - 4
    • 3-pack mid trunks - Dark purple/Striped/Beige/Black striped/Khaki green/Striped - 5
    • 3-pack mid trunks - Dark purple/Striped/Beige/Black striped/Khaki green/Striped - 6

    3-pack mid trunks

    HK$159.00

    • Loose Fit Sweatshirt - Green/Black/Grey marl/Dark blue/Dusty khaki green/Dusty blue/Light blue/Dark grey/Green/Pink/Plum/Red/Brown/White - 1
    • Loose Fit Sweatshirt - Green/Black/Grey marl/Dark blue/Dusty khaki green/Dusty blue/Light blue/Dark grey/Green/Pink/Plum/Red/Brown/White - 2
    • Loose Fit Sweatshirt - Green/Black/Grey marl/Dark blue/Dusty khaki green/Dusty blue/Light blue/Dark grey/Green/Pink/Plum/Red/Brown/White - 3
    • Loose Fit Sweatshirt - Green/Black/Grey marl/Dark blue/Dusty khaki green/Dusty blue/Light blue/Dark grey/Green/Pink/Plum/Red/Brown/White - 4
    • Loose Fit Sweatshirt - Green/Black/Grey marl/Dark blue/Dusty khaki green/Dusty blue/Light blue/Dark grey/Green/Pink/Plum/Red/Brown/White - 5
    • Loose Fit Sweatshirt - Green/Black/Grey marl/Dark blue/Dusty khaki green/Dusty blue/Light blue/Dark grey/Green/Pink/Plum/Red/Brown/White - 6

    Loose Fit Sweatshirt

    HK$159.00

    • Cap-sleeved top - Black/Dark grey/Pinstriped/Dark brown - 1
    • Cap-sleeved top - Black/Dark grey/Pinstriped/Dark brown - 2
    • Cap-sleeved top - Black/Dark grey/Pinstriped/Dark brown - 3
    • Cap-sleeved top - Black/Dark grey/Pinstriped/Dark brown - 4
    • Cap-sleeved top - Black/Dark grey/Pinstriped/Dark brown - 5
    • Cap-sleeved top - Black/Dark grey/Pinstriped/Dark brown - 6

    Cap-sleeved top

    HK$159.00

    • Cotton denim joggers - Denim blue/Dark grey - 1
    • Cotton denim joggers - Denim blue/Dark grey - 2
    • Cotton denim joggers - Denim blue/Dark grey - 3

    Cotton denim joggers

    HK$159.00

    • Fluffy cardigan - Black/Light pink - 1
    • Fluffy cardigan - Black/Light pink - 2
    • Fluffy cardigan - Black/Light pink - 3
    • Fluffy cardigan - Black/Light pink - 4
    • Fluffy cardigan - Black/Light pink - 5
    • Fluffy cardigan - Black/Light pink - 6

    Fluffy cardigan

    HK$159.00

    • Sweatshirt dress - Beige/Leopard print/Pink/Horses/Light blue/Cherries/Red - 1
    • Sweatshirt dress - Beige/Leopard print/Pink/Horses/Light blue/Cherries/Red - 2

    Sweatshirt dress

    HK$159.00

    • Mini skirt - Black/Black/Dark brown - 1
    • Mini skirt - Black/Black/Dark brown - 2
    • Mini skirt - Black/Black/Dark brown - 3
    • Mini skirt - Black/Black/Dark brown - 4
    • Mini skirt - Black/Black/Dark brown - 5
    • Mini skirt - Black/Black/Dark brown - 6

    Mini skirt

    HK$159.00

    • 5-pack bodysuits - Light turquoise/White/White/Grey/Black/Blue/Green/White/Light pink/White/White/Beige/Blue/Dusty green/White/Purple/Dark red - 1
    • 5-pack bodysuits - Light turquoise/White/White/Grey/Black/Blue/Green/White/Light pink/White/White/Beige/Blue/Dusty green/White/Purple/Dark red - 2

    5-pack bodysuits

    HK$149.00

    • Jersey pyjamas - Light purple/Gabby's Dollhouse/Light pink/My Melody/Pink/Peppa Pig/Cream/Hello Kitty/Light pink/Squishmallows/Light purple/Disney princesses/Pink/Minnie Mouse/Pink/Bluey/Cream/Disney Princesses/Light blue/Frozen/Cream/Bluey/Light blue/Lilo & Stitch/Light pink/Hello Kitty/Pink/Minnie Mouse - 1
    • Jersey pyjamas - Light purple/Gabby's Dollhouse/Light pink/My Melody/Pink/Peppa Pig/Cream/Hello Kitty/Light pink/Squishmallows/Light purple/Disney princesses/Pink/Minnie Mouse/Pink/Bluey/Cream/Disney Princesses/Light blue/Frozen/Cream/Bluey/Light blue/Lilo & Stitch/Light pink/Hello Kitty/Pink/Minnie Mouse - 2

    Jersey pyjamas

    HK$149.00

    • 3-pack mittens - Brown/Khaki green/Dark red/Pink/Cream/Black/Beige marl - 1
    • 3-pack mittens - Brown/Khaki green/Dark red/Pink/Cream/Black/Beige marl - 2

    3-pack mittens

    HK$59.00

    48 g
    • MAMA Padded jacket - Black/Dark brown/Light dusty beige - 1
    • MAMA Padded jacket - Black/Dark brown/Light dusty beige - 2
    • MAMA Padded jacket - Black/Dark brown/Light dusty beige - 3
    • MAMA Padded jacket - Black/Dark brown/Light dusty beige - 4
    • MAMA Padded jacket - Black/Dark brown/Light dusty beige - 5
    • MAMA Padded jacket - Black/Dark brown/Light dusty beige - 6
    • MAMA Padded jacket - Black/Dark brown/Light dusty beige - 7
    • MAMA Padded jacket - Black/Dark brown/Light dusty beige - 8

    MAMA Padded jacket

    HK$699.00

    • MAMA Padded jacket - Dark brown/Black/Light dusty beige - 1
    • MAMA Padded jacket - Dark brown/Black/Light dusty beige - 2
    • MAMA Padded jacket - Dark brown/Black/Light dusty beige - 3
    • MAMA Padded jacket - Dark brown/Black/Light dusty beige - 4
    • MAMA Padded jacket - Dark brown/Black/Light dusty beige - 5
    • MAMA Padded jacket - Dark brown/Black/Light dusty beige - 6
    • MAMA Padded jacket - Dark brown/Black/Light dusty beige - 7
    • MAMA Padded jacket - Dark brown/Black/Light dusty beige - 8

    MAMA Padded jacket

    HK$699.00

    • Waffled cardigan - Grey/Burgundy - 1
    • Waffled cardigan - Grey/Burgundy - 2
    • Waffled cardigan - Grey/Burgundy - 3
    • Waffled cardigan - Grey/Burgundy - 4
    • Waffled cardigan - Grey/Burgundy - 5
    • Waffled cardigan - Grey/Burgundy - 6

    Waffled cardigan

    HK$129.00

    • Scarf - Dark purple/Black/Dark grey - 1
    • Scarf - Dark purple/Black/Dark grey - 2

    Scarf

    HK$129.00

    150 g