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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Crease-leg trousers - Navy blue/Burgundy/Dark green/Cream - 1
    • Crease-leg trousers - Navy blue/Burgundy/Dark green/Cream - 2
    • Crease-leg trousers - Navy blue/Burgundy/Dark green/Cream - 3
    • Crease-leg trousers - Navy blue/Burgundy/Dark green/Cream - 4
    • Crease-leg trousers - Navy blue/Burgundy/Dark green/Cream - 5
    • Crease-leg trousers - Navy blue/Burgundy/Dark green/Cream - 6

    Crease-leg trousers

    RM 99.90

    • Printed cotton dress - Blue/Floral/White/Reindeer/White/Floral/Beige/Hearts/Beige/Leopard print/Light green/Floral/Pink/Floral/Light pink/Hearts - 1
    • Printed cotton dress - Blue/Floral/White/Reindeer/White/Floral/Beige/Hearts/Beige/Leopard print/Light green/Floral/Pink/Floral/Light pink/Hearts - 2
    • Printed cotton dress - Blue/Floral/White/Reindeer/White/Floral/Beige/Hearts/Beige/Leopard print/Light green/Floral/Pink/Floral/Light pink/Hearts - 3
    • Printed cotton dress - Blue/Floral/White/Reindeer/White/Floral/Beige/Hearts/Beige/Leopard print/Light green/Floral/Pink/Floral/Light pink/Hearts - 4
    • Printed cotton dress - Blue/Floral/White/Reindeer/White/Floral/Beige/Hearts/Beige/Leopard print/Light green/Floral/Pink/Floral/Light pink/Hearts - 5

    Printed cotton dress

    RM 29.90

    • Denim joggers - Black/Light denim blue - 1
    • Denim joggers - Black/Light denim blue - 2
    • Denim joggers - Black/Light denim blue - 3
    • Denim joggers - Black/Light denim blue - 4
    • Denim joggers - Black/Light denim blue - 5
    • Denim joggers - Black/Light denim blue - 6

    Denim joggers

    RM 79.90

    • Flared trousers - Black/White/Brown - 1
    • Flared trousers - Black/White/Brown - 2
    • Flared trousers - Black/White/Brown - 3
    • Flared trousers - Black/White/Brown - 4
    • Flared trousers - Black/White/Brown - 5
    • Flared trousers - Black/White/Brown - 6

    Flared trousers

    RM 59.90

    • Wide pull-on trousers - Black/Plum purple/Dark brown/Navy blue - 1
    • Wide pull-on trousers - Black/Plum purple/Dark brown/Navy blue - 2
    • Wide pull-on trousers - Black/Plum purple/Dark brown/Navy blue - 3
    • Wide pull-on trousers - Black/Plum purple/Dark brown/Navy blue - 4
    • Wide pull-on trousers - Black/Plum purple/Dark brown/Navy blue - 5

    Wide pull-on trousers

    RM 69.90

    • Long-sleeved top - Dark dusty brown/White/Rust red/Black - 1
    • Long-sleeved top - Dark dusty brown/White/Rust red/Black - 2
    • Long-sleeved top - Dark dusty brown/White/Rust red/Black - 3
    • Long-sleeved top - Dark dusty brown/White/Rust red/Black - 4

    Long-sleeved top

    RM 49.90

    • Envelope-neck bodysuit - Light dusty blue/Trains/Light pink/Bows/Light beige/Floral/Dark grey/Play Every Day - 1
    • Envelope-neck bodysuit - Light dusty blue/Trains/Light pink/Bows/Light beige/Floral/Dark grey/Play Every Day - 2

    Envelope-neck bodysuit

    RM 19.90

    • Long-sleeved top - Black/White/Rust red/Dark dusty brown - 1
    • Long-sleeved top - Black/White/Rust red/Dark dusty brown - 2
    • Long-sleeved top - Black/White/Rust red/Dark dusty brown - 3
    • Long-sleeved top - Black/White/Rust red/Dark dusty brown - 4
    • Long-sleeved top - Black/White/Rust red/Dark dusty brown - 5
    • Long-sleeved top - Black/White/Rust red/Dark dusty brown - 6

    Long-sleeved top

    RM 49.90

    • Loafers - Brown - 1
    • Loafers - Brown - 2
    • Loafers - Brown - 3
    • Loafers - Brown - 4
    • Loafers - Brown - 5

    Loafers

    RM 139.90

    • Loafers - Dark brown/Crocodile pattern/Dark beige - 1
    • Loafers - Dark brown/Crocodile pattern/Dark beige - 2
    • Loafers - Dark brown/Crocodile pattern/Dark beige - 3

    Loafers

    RM 139.90

    • Boat-neck cotton top - Light pink/Dark grey/Dusty turquoise - 1
    • Boat-neck cotton top - Light pink/Dark grey/Dusty turquoise - 2
    • Boat-neck cotton top - Light pink/Dark grey/Dusty turquoise - 3
    • Boat-neck cotton top - Light pink/Dark grey/Dusty turquoise - 4
    • Boat-neck cotton top - Light pink/Dark grey/Dusty turquoise - 5

    Boat-neck cotton top

    RM 39.90

    • Pleated skirt - Dark green/Checked/Beige/Checked/Black/Dark denim blue/Denim blue - 1
    • Pleated skirt - Dark green/Checked/Beige/Checked/Black/Dark denim blue/Denim blue - 2
    • Pleated skirt - Dark green/Checked/Beige/Checked/Black/Dark denim blue/Denim blue - 3
    • Pleated skirt - Dark green/Checked/Beige/Checked/Black/Dark denim blue/Denim blue - 4
    • Pleated skirt - Dark green/Checked/Beige/Checked/Black/Dark denim blue/Denim blue - 5

    Pleated skirt

    RM 79.90

    • One-shoulder top - Dark brown/Dark green/Cream/Black - 1
    • One-shoulder top - Dark brown/Dark green/Cream/Black - 2
    • One-shoulder top - Dark brown/Dark green/Cream/Black - 3
    • One-shoulder top - Dark brown/Dark green/Cream/Black - 4
    • One-shoulder top - Dark brown/Dark green/Cream/Black - 5
    • One-shoulder top - Dark brown/Dark green/Cream/Black - 6

    One-shoulder top

    RM 49.90

    • Knitted jumper - Dark mole/Dark brown/Cream/Light mole marl/Brown/Light pink - 1
    • Knitted jumper - Dark mole/Dark brown/Cream/Light mole marl/Brown/Light pink - 2
    • Knitted jumper - Dark mole/Dark brown/Cream/Light mole marl/Brown/Light pink - 3
    • Knitted jumper - Dark mole/Dark brown/Cream/Light mole marl/Brown/Light pink - 4
    • Knitted jumper - Dark mole/Dark brown/Cream/Light mole marl/Brown/Light pink - 5

    Knitted jumper

    RM 79.90

    • Baggy Fit jeans - Washed black/Denim blue/Washed black/Light denim blue/Light denim blue/Washed dark denim blue - 1
    • Baggy Fit jeans - Washed black/Denim blue/Washed black/Light denim blue/Light denim blue/Washed dark denim blue - 2
    • Baggy Fit jeans - Washed black/Denim blue/Washed black/Light denim blue/Light denim blue/Washed dark denim blue - 3
    • Baggy Fit jeans - Washed black/Denim blue/Washed black/Light denim blue/Light denim blue/Washed dark denim blue - 4
    • Baggy Fit jeans - Washed black/Denim blue/Washed black/Light denim blue/Light denim blue/Washed dark denim blue - 5
    • Baggy Fit jeans - Washed black/Denim blue/Washed black/Light denim blue/Light denim blue/Washed dark denim blue - 6
    New Price

    Baggy Fit jeans

    RM 129.90

    • Loose Fit Jeans - Denim blue/My Melody/Light denim blue/Hello Kitty - 1
    • Loose Fit Jeans - Denim blue/My Melody/Light denim blue/Hello Kitty - 2
    • Loose Fit Jeans - Denim blue/My Melody/Light denim blue/Hello Kitty - 3
    • Loose Fit Jeans - Denim blue/My Melody/Light denim blue/Hello Kitty - 4
    • Loose Fit Jeans - Denim blue/My Melody/Light denim blue/Hello Kitty - 5
    • Loose Fit Jeans - Denim blue/My Melody/Light denim blue/Hello Kitty - 6
    • Loose Fit Jeans - Denim blue/My Melody/Light denim blue/Hello Kitty - 7
    New Price

    Loose Fit Jeans

    RM 149.90

    • Jersey trousers - Beige/Beige - 1
    • Jersey trousers - Beige/Beige - 2

    Jersey trousers

    RM 49.90

    • Tie-belt shirt dress - White/Green patterned/Black/Black/Dark beige/Leopard print/Cream/Zebra print/Black/Floral/Dark brown/Floral - 1
    • Tie-belt shirt dress - White/Green patterned/Black/Black/Dark beige/Leopard print/Cream/Zebra print/Black/Floral/Dark brown/Floral - 2
    • Tie-belt shirt dress - White/Green patterned/Black/Black/Dark beige/Leopard print/Cream/Zebra print/Black/Floral/Dark brown/Floral - 3
    • Tie-belt shirt dress - White/Green patterned/Black/Black/Dark beige/Leopard print/Cream/Zebra print/Black/Floral/Dark brown/Floral - 4
    • Tie-belt shirt dress - White/Green patterned/Black/Black/Dark beige/Leopard print/Cream/Zebra print/Black/Floral/Dark brown/Floral - 5
    • Tie-belt shirt dress - White/Green patterned/Black/Black/Dark beige/Leopard print/Cream/Zebra print/Black/Floral/Dark brown/Floral - 6

    Tie-belt shirt dress

    RM 99.90

    • Cotton muslin top - White/Floral/White/Floral/Light blue/Light pink - 1
    • Cotton muslin top - White/Floral/White/Floral/Light blue/Light pink - 2

    Cotton muslin top

    RM 49.90

    • Oversized sweatshirt - Light green/Light grey marl/Black/Dark brown/Dusty green/Light blue/Pale pink/Dark pink - 1
    • Oversized sweatshirt - Light green/Light grey marl/Black/Dark brown/Dusty green/Light blue/Pale pink/Dark pink - 2
    • Oversized sweatshirt - Light green/Light grey marl/Black/Dark brown/Dusty green/Light blue/Pale pink/Dark pink - 3
    • Oversized sweatshirt - Light green/Light grey marl/Black/Dark brown/Dusty green/Light blue/Pale pink/Dark pink - 4
    • Oversized sweatshirt - Light green/Light grey marl/Black/Dark brown/Dusty green/Light blue/Pale pink/Dark pink - 5
    • Oversized sweatshirt - Light green/Light grey marl/Black/Dark brown/Dusty green/Light blue/Pale pink/Dark pink - 6

    Oversized sweatshirt

    RM 69.90

    • Flared Leg Low Jeans - Denim blue/Denim blue/Denim black/Dark grey - 1
    • Flared Leg Low Jeans - Denim blue/Denim blue/Denim black/Dark grey - 2
    • Flared Leg Low Jeans - Denim blue/Denim blue/Denim black/Dark grey - 3
    • Flared Leg Low Jeans - Denim blue/Denim blue/Denim black/Dark grey - 4
    • Flared Leg Low Jeans - Denim blue/Denim blue/Denim black/Dark grey - 5
    • Flared Leg Low Jeans - Denim blue/Denim blue/Denim black/Dark grey - 6

    Flared Leg Low Jeans

    RM 119.90