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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days

♾ Day 1 - Win Looops and get an XP Boost

🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack

🏆 Day 3 - Win Limited UGC prize (first 10k players only*)

🔮 Earn Badges for completing each day's challenge

✨ Use the Portal to visit the Squishmallows experience for more prizes

* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.

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