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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • 5-pack trunks - Navy blue/Green/Black/Casual/Black/Checked/Bright blue/NYC/Khaki green/Dark grey/Black/Grey marl/Dark grey/Light beige/Grey/Level - 1
    • 5-pack trunks - Navy blue/Green/Black/Casual/Black/Checked/Bright blue/NYC/Khaki green/Dark grey/Black/Grey marl/Dark grey/Light beige/Grey/Level - 2
    • 5-pack trunks - Navy blue/Green/Black/Casual/Black/Checked/Bright blue/NYC/Khaki green/Dark grey/Black/Grey marl/Dark grey/Light beige/Grey/Level - 3

    5-pack trunks

    S$ 29.90

    • MAMA Skinny Jeans - Denim blue/Denim blue - 1
    • MAMA Skinny Jeans - Denim blue/Denim blue - 2

    MAMA Skinny Jeans

    S$ 49.90

    • Oversized jumper - Navy blue/Grey marl/Light beige marl/Dark grey - 1
    • Oversized jumper - Navy blue/Grey marl/Light beige marl/Dark grey - 2
    • Oversized jumper - Navy blue/Grey marl/Light beige marl/Dark grey - 3
    • Oversized jumper - Navy blue/Grey marl/Light beige marl/Dark grey - 4
    • Oversized jumper - Navy blue/Grey marl/Light beige marl/Dark grey - 5
    • Oversized jumper - Navy blue/Grey marl/Light beige marl/Dark grey - 6
    New Price

    Oversized jumper

    S$ 64.90

    • A-line skirt - Cream/Black - 1
    • A-line skirt - Cream/Black - 2

    A-line skirt

    S$ 109.90

    • Wide High Jeans - Denim blue/Blue/Denim blue/Grey/Washed black/Dark denim blue - 1
    • Wide High Jeans - Denim blue/Blue/Denim blue/Grey/Washed black/Dark denim blue - 2
    • Wide High Jeans - Denim blue/Blue/Denim blue/Grey/Washed black/Dark denim blue - 3
    • Wide High Jeans - Denim blue/Blue/Denim blue/Grey/Washed black/Dark denim blue - 4
    • Wide High Jeans - Denim blue/Blue/Denim blue/Grey/Washed black/Dark denim blue - 5
    • Wide High Jeans - Denim blue/Blue/Denim blue/Grey/Washed black/Dark denim blue - 6
    • Wide High Jeans - Denim blue/Blue/Denim blue/Grey/Washed black/Dark denim blue - 7
    • Wide High Jeans - Denim blue/Blue/Denim blue/Grey/Washed black/Dark denim blue - 8
    A/W 2025

    Wide High Jeans

    S$ 49.90

    • Cotton T-shirt - Cream/Pink/Hearts - 1
    • Cotton T-shirt - Cream/Pink/Hearts - 2

    Cotton T-shirt

    S$ 14.90

    • Ribbed vest top - White - 1
    • Ribbed vest top - White - 2
    • Ribbed vest top - White - 3
    • Ribbed vest top - White - 4
    • Ribbed vest top - White - 5
    • Ribbed vest top - White - 6
    • Ribbed vest top - White - 7
    SUMMER 2025

    Ribbed vest top

    S$ 19.90

    • Text-motif T-shirt - Light grey marl/Specialist/White/New Me/Black/Creating - 1
    • Text-motif T-shirt - Light grey marl/Specialist/White/New Me/Black/Creating - 2
    • Text-motif T-shirt - Light grey marl/Specialist/White/New Me/Black/Creating - 3
    • Text-motif T-shirt - Light grey marl/Specialist/White/New Me/Black/Creating - 4
    • Text-motif T-shirt - Light grey marl/Specialist/White/New Me/Black/Creating - 5
    • Text-motif T-shirt - Light grey marl/Specialist/White/New Me/Black/Creating - 6
    • Text-motif T-shirt - Light grey marl/Specialist/White/New Me/Black/Creating - 7

    Text-motif T-shirt

    S$ 17.90

    • Printed sweatshirt - Blue/PlayStation/Light grey marl/The Simpsons/Cream/Pokémon/Red/Garfield/Beige/The Simpsons - 1
    • Printed sweatshirt - Blue/PlayStation/Light grey marl/The Simpsons/Cream/Pokémon/Red/Garfield/Beige/The Simpsons - 2
    • Printed sweatshirt - Blue/PlayStation/Light grey marl/The Simpsons/Cream/Pokémon/Red/Garfield/Beige/The Simpsons - 3
    • Printed sweatshirt - Blue/PlayStation/Light grey marl/The Simpsons/Cream/Pokémon/Red/Garfield/Beige/The Simpsons - 4
    • Printed sweatshirt - Blue/PlayStation/Light grey marl/The Simpsons/Cream/Pokémon/Red/Garfield/Beige/The Simpsons - 5
    • Printed sweatshirt - Blue/PlayStation/Light grey marl/The Simpsons/Cream/Pokémon/Red/Garfield/Beige/The Simpsons - 6
    New Price

    Printed sweatshirt

    S$ 24.90

    • Heeled sandals - Red/Black/White - 1
    • Heeled sandals - Red/Black/White - 2
    • Heeled sandals - Red/Black/White - 3

    Heeled sandals

    S$ 39.90

    • Knee-high boots - Burgundy/Black - 1
    • Knee-high boots - Burgundy/Black - 2
    • Knee-high boots - Burgundy/Black - 3

    Knee-high boots

    S$ 99.90

    • Smocked top - White/Olive green - 1
    • Smocked top - White/Olive green - 2
    • Smocked top - White/Olive green - 3
    • Smocked top - White/Olive green - 4
    • Smocked top - White/Olive green - 5
    • Smocked top - White/Olive green - 6
    • Smocked top - White/Olive green - 7

    Smocked top

    S$ 14.90

    • Cotton jersey shorts - Dark grey/Coral pink - 1
    • Cotton jersey shorts - Dark grey/Coral pink - 2

    Cotton jersey shorts

    S$ 14.90

    • 3-piece room-to-grow set - Green/Light beige/Natural white marl - 1
    • 3-piece room-to-grow set - Green/Light beige/Natural white marl - 2
    New Price

    3-piece room-to-grow set

    S$ 24.90

    • Linen-blend dress - Pink/White/Palm trees/Dark grey - 1
    • Linen-blend dress - Pink/White/Palm trees/Dark grey - 2
    • Linen-blend dress - Pink/White/Palm trees/Dark grey - 3
    • Linen-blend dress - Pink/White/Palm trees/Dark grey - 4
    • Linen-blend dress - Pink/White/Palm trees/Dark grey - 5

    Linen-blend dress

    S$ 39.90

    • Cargo joggers - Black/Dark khaki green - 1
    • Cargo joggers - Black/Dark khaki green - 2
    • Cargo joggers - Black/Dark khaki green - 3

    Cargo joggers

    S$ 29.90

    • Embellished jeggings - Washed black/Dark denim blue/Denim blue - 1
    • Embellished jeggings - Washed black/Dark denim blue/Denim blue - 2
    • Embellished jeggings - Washed black/Dark denim blue/Denim blue - 3

    Embellished jeggings

    S$ 39.90