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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Wide rib-knit trousers - Brown/Beige/Light beige/Striped/Navy blue - 1
    • Wide rib-knit trousers - Brown/Beige/Light beige/Striped/Navy blue - 2
    • Wide rib-knit trousers - Brown/Beige/Light beige/Striped/Navy blue - 3
    • Wide rib-knit trousers - Brown/Beige/Light beige/Striped/Navy blue - 4
    • Wide rib-knit trousers - Brown/Beige/Light beige/Striped/Navy blue - 5
    • Wide rib-knit trousers - Brown/Beige/Light beige/Striped/Navy blue - 6
    • Wide rib-knit trousers - Brown/Beige/Light beige/Striped/Navy blue - 7

    Wide rib-knit trousers

    S$ 39.90

    • 5-pack jersey tops - Mint green/Pink/Light purple/Mint green/Dark grey/Spotted/Pink/White/Grey/Hearts/Plum/Hearts/Purple/Turquoise/Dark red/Pink - 1
    • 5-pack jersey tops - Mint green/Pink/Light purple/Mint green/Dark grey/Spotted/Pink/White/Grey/Hearts/Plum/Hearts/Purple/Turquoise/Dark red/Pink - 2
    New Price

    5-pack jersey tops

    S$ 39.90

    • Bow collar blouse - Cream/Black patterned/Light blue - 1
    • Bow collar blouse - Cream/Black patterned/Light blue - 2
    • Bow collar blouse - Cream/Black patterned/Light blue - 3
    • Bow collar blouse - Cream/Black patterned/Light blue - 4
    • Bow collar blouse - Cream/Black patterned/Light blue - 5
    • Bow collar blouse - Cream/Black patterned/Light blue - 6
    • Bow collar blouse - Cream/Black patterned/Light blue - 7

    Bow collar blouse

    S$ 29.90

    • Cotton top - Pink/White/Beige/Pink/White/Striped - 1
    • Cotton top - Pink/White/Beige/Pink/White/Striped - 2
    • Cotton top - Pink/White/Beige/Pink/White/Striped - 3
    • Cotton top - Pink/White/Beige/Pink/White/Striped - 4
    • Cotton top - Pink/White/Beige/Pink/White/Striped - 5

    Cotton top

    S$ 12.90

    • Roll-edge jumper - Cream/Pigeon blue - 1
    • Roll-edge jumper - Cream/Pigeon blue - 2
    • Roll-edge jumper - Cream/Pigeon blue - 3
    • Roll-edge jumper - Cream/Pigeon blue - 4
    • Roll-edge jumper - Cream/Pigeon blue - 5
    • Roll-edge jumper - Cream/Pigeon blue - 6
    • Roll-edge jumper - Cream/Pigeon blue - 7

    Roll-edge jumper

    S$ 39.90

    • Fine-knit cardigan - Grey marl/Navy blue/Light beige marl - 1
    • Fine-knit cardigan - Grey marl/Navy blue/Light beige marl - 2
    • Fine-knit cardigan - Grey marl/Navy blue/Light beige marl - 3
    • Fine-knit cardigan - Grey marl/Navy blue/Light beige marl - 4
    • Fine-knit cardigan - Grey marl/Navy blue/Light beige marl - 5
    • Fine-knit cardigan - Grey marl/Navy blue/Light beige marl - 6

    Fine-knit cardigan

    S$ 59.90

    • Cashmere-blend jumper - Cream/Black - 1
    • Cashmere-blend jumper - Cream/Black - 2
    • Cashmere-blend jumper - Cream/Black - 3
    • Cashmere-blend jumper - Cream/Black - 4
    • Cashmere-blend jumper - Cream/Black - 5
    H&M Premium Selection

    Cashmere-blend jumper

    S$ 199.90

    • 5-pack bodysuits - Light turquoise/White/White/Light pink/White/White/Grey/Black/Blue/Dusty green/White/Navy blue/Dusty green/White/Beige/Purple/Dark red/Turquoise/Beige - 1
    • 5-pack bodysuits - Light turquoise/White/White/Light pink/White/White/Grey/Black/Blue/Dusty green/White/Navy blue/Dusty green/White/Beige/Purple/Dark red/Turquoise/Beige - 2

    5-pack bodysuits

    S$ 24.90

    • Oversized printed T-shirt - Pink/Mickey Mouse/Cream/Hot Wheels/Grey marl/Batwheels/Grey/Sonic the Hedgehog/White/Stumble Guys/Dark grey/Minecraft/White/Pokémon/Light grey/NBA/Blue/Chip 'n Dale - 1
    • Oversized printed T-shirt - Pink/Mickey Mouse/Cream/Hot Wheels/Grey marl/Batwheels/Grey/Sonic the Hedgehog/White/Stumble Guys/Dark grey/Minecraft/White/Pokémon/Light grey/NBA/Blue/Chip 'n Dale - 2
    New Price

    Oversized printed T-shirt

    S$ 14.90

    • Interlock top - Black/White/Brown - 1
    • Interlock top - Black/White/Brown - 2
    • Interlock top - Black/White/Brown - 3
    • Interlock top - Black/White/Brown - 4
    • Interlock top - Black/White/Brown - 5
    • Interlock top - Black/White/Brown - 6
    • Interlock top - Black/White/Brown - 7

    Interlock top

    S$ 29.90

    • Turtleneck dress - Cream/Navy blue - 1
    • Turtleneck dress - Cream/Navy blue - 2
    • Turtleneck dress - Cream/Navy blue - 3
    • Turtleneck dress - Cream/Navy blue - 4

    Turtleneck dress

    S$ 29.90

    • Sweatshirt - Burgundy/Dusty brown/Navy blue - 1
    • Sweatshirt - Burgundy/Dusty brown/Navy blue - 2
    • Sweatshirt - Burgundy/Dusty brown/Navy blue - 3
    • Sweatshirt - Burgundy/Dusty brown/Navy blue - 4
    • Sweatshirt - Burgundy/Dusty brown/Navy blue - 5
    • Sweatshirt - Burgundy/Dusty brown/Navy blue - 6

    Sweatshirt

    S$ 19.90

    • Baggy Jeans - Denim blue/Dark denim blue/Denim green/Black/Grey-blue/Vintage black/Black/Denim blue - 1
    • Baggy Jeans - Denim blue/Dark denim blue/Denim green/Black/Grey-blue/Vintage black/Black/Denim blue - 2
    • Baggy Jeans - Denim blue/Dark denim blue/Denim green/Black/Grey-blue/Vintage black/Black/Denim blue - 3
    • Baggy Jeans - Denim blue/Dark denim blue/Denim green/Black/Grey-blue/Vintage black/Black/Denim blue - 4
    • Baggy Jeans - Denim blue/Dark denim blue/Denim green/Black/Grey-blue/Vintage black/Black/Denim blue - 5
    • Baggy Jeans - Denim blue/Dark denim blue/Denim green/Black/Grey-blue/Vintage black/Black/Denim blue - 6
    • Baggy Jeans - Denim blue/Dark denim blue/Denim green/Black/Grey-blue/Vintage black/Black/Denim blue - 7
    • Baggy Jeans - Denim blue/Dark denim blue/Denim green/Black/Grey-blue/Vintage black/Black/Denim blue - 8

    Baggy Jeans

    S$ 64.90

    • T-shirt dress - Dark grey/Dark brown/Black - 1
    • T-shirt dress - Dark grey/Dark brown/Black - 2
    • T-shirt dress - Dark grey/Dark brown/Black - 3
    • T-shirt dress - Dark grey/Dark brown/Black - 4
    • T-shirt dress - Dark grey/Dark brown/Black - 5
    • T-shirt dress - Dark grey/Dark brown/Black - 6

    T-shirt dress

    S$ 19.90

    • 5-pack bodysuits - Navy blue/Dusty green/White/Light pink/White/White/Grey/Black/Blue/Dusty green/White/Light turquoise/White/White/Beige/Purple/Dark red/Turquoise/Beige - 1
    • 5-pack bodysuits - Navy blue/Dusty green/White/Light pink/White/White/Grey/Black/Blue/Dusty green/White/Light turquoise/White/White/Beige/Purple/Dark red/Turquoise/Beige - 2

    5-pack bodysuits

    S$ 24.90

    • Linen-blend dress - Green/Brown/Leopard print - 1
    • Linen-blend dress - Green/Brown/Leopard print - 2
    • Linen-blend dress - Green/Brown/Leopard print - 3
    • Linen-blend dress - Green/Brown/Leopard print - 4
    • Linen-blend dress - Green/Brown/Leopard print - 5
    H&M Premium Selection

    Linen-blend dress

    S$ 64.90

    • Jacket - Beige/Checked - 1
    • Jacket - Beige/Checked - 2
    • Jacket - Beige/Checked - 3
    • Jacket - Beige/Checked - 4
    • Jacket - Beige/Checked - 5

    Jacket

    S$ 89.90

    • Printed sweatshirt - Navy blue/Dino Running Club/Dark blue/Arizona/Dark grey/Football legend - 1
    • Printed sweatshirt - Navy blue/Dino Running Club/Dark blue/Arizona/Dark grey/Football legend - 2
    • Printed sweatshirt - Navy blue/Dino Running Club/Dark blue/Arizona/Dark grey/Football legend - 3

    Printed sweatshirt

    S$ 19.90

    • Printed T-shirt - Light brown/Roaming/Beige/Striped/Light grey marl/92/Grey/73/Navy blue/Sports Club/Orange/Pumpkin/Dark green/Dinosaur/Navy blue/Arizona/Dark blue/Saturnus/Black/Skeleton - 1
    • Printed T-shirt - Light brown/Roaming/Beige/Striped/Light grey marl/92/Grey/73/Navy blue/Sports Club/Orange/Pumpkin/Dark green/Dinosaur/Navy blue/Arizona/Dark blue/Saturnus/Black/Skeleton - 2

    Printed T-shirt

    S$ 7.90