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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Cotton T-shirt - Red/Striped/White/Striped/White/The Voyagers - 1
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    Member price:S$ 29.90

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    Oxford shirt

    S$ 29.90

    Member price:S$ 24.90

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    Member price:S$ 9.90

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    Member price:S$ 27.90

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    Member price:S$ 12.90

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    Member price:S$ 23.90

    • 5-pack trunks - Coral red/PAW Patrol/Light beige/Cars/Light blue/Bluey/Cream/PAW Patrol/Light green/Mickey Mouse/Light blue/Marvel Comics - 1
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    Member price:S$ 23.90

    • Wide High Jeans - Dark denim grey/Light denim blue/Dark brown/White/Denim blue/Navy denim blue/Light denim blue/Denim blue/Denim blue/Navy denim blue/Light denim blue/Navy denim blue - 1
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    • Wide High Jeans - Dark denim grey/Light denim blue/Dark brown/White/Denim blue/Navy denim blue/Light denim blue/Denim blue/Denim blue/Navy denim blue/Light denim blue/Navy denim blue - 4
    • Wide High Jeans - Dark denim grey/Light denim blue/Dark brown/White/Denim blue/Navy denim blue/Light denim blue/Denim blue/Denim blue/Navy denim blue/Light denim blue/Navy denim blue - 5
    • Wide High Jeans - Dark denim grey/Light denim blue/Dark brown/White/Denim blue/Navy denim blue/Light denim blue/Denim blue/Denim blue/Navy denim blue/Light denim blue/Navy denim blue - 6
    • Wide High Jeans - Dark denim grey/Light denim blue/Dark brown/White/Denim blue/Navy denim blue/Light denim blue/Denim blue/Denim blue/Navy denim blue/Light denim blue/Navy denim blue - 7

    Member price:S$ 37.90

    • Smocked top - Cream/Black/Powder pink - 1
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    Smocked top

    S$ 14.90

    Member price:S$ 10.90

    • Fluffy scarf - Dusty pink - 1
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    Fluffy scarf

    S$ 17.90