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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Fine-knit cardigan - Black/Navy blue/Light blue/Pink/Mole/Lilac - 1
    • Fine-knit cardigan - Black/Navy blue/Light blue/Pink/Mole/Lilac - 2
    • Fine-knit cardigan - Black/Navy blue/Light blue/Pink/Mole/Lilac - 3
    • Fine-knit cardigan - Black/Navy blue/Light blue/Pink/Mole/Lilac - 4
    • Fine-knit cardigan - Black/Navy blue/Light blue/Pink/Mole/Lilac - 5
    • Fine-knit cardigan - Black/Navy blue/Light blue/Pink/Mole/Lilac - 6
    • Printed cotton jersey pyjamas - Cream/Marvel Comics/Blue/Spider-Man/Light grey/Batman/Blue/Sonic the Hedgehog/Grey/Sonic the Hedgehog/Black/Marvel Comics/Dark grey/Minecraft/White/Pokémon - 1
    • Printed cotton jersey pyjamas - Cream/Marvel Comics/Blue/Spider-Man/Light grey/Batman/Blue/Sonic the Hedgehog/Grey/Sonic the Hedgehog/Black/Marvel Comics/Dark grey/Minecraft/White/Pokémon - 2

    Member price:S$ 13.90

    • Sleeveless peplum top - Light pink/Red/Burgundy - 1
    • Sleeveless peplum top - Light pink/Red/Burgundy - 2
    • Sleeveless peplum top - Light pink/Red/Burgundy - 3
    • Sleeveless peplum top - Light pink/Red/Burgundy - 4
    • Sleeveless peplum top - Light pink/Red/Burgundy - 5
    • Sleeveless peplum top - Light pink/Red/Burgundy - 6
    LNY Edit
    • Printed T-shirt - Dark green/Dinosaur/Dark blue/Saturnus/Light beige/New York/Red/Happy Holidays/Green/Tyrannosaurus Rex/Light brown/Roaming/Black/Skeleton/Dark blue/Skate Club/Orange/Pumpkin/Beige/Striped/Light grey marl/92/Grey/73/Navy blue/Arizona/Blue/Soho - 1
    • Printed T-shirt - Dark green/Dinosaur/Dark blue/Saturnus/Light beige/New York/Red/Happy Holidays/Green/Tyrannosaurus Rex/Light brown/Roaming/Black/Skeleton/Dark blue/Skate Club/Orange/Pumpkin/Beige/Striped/Light grey marl/92/Grey/73/Navy blue/Arizona/Blue/Soho - 2
    • Off-the-shoulder jumper - Navy blue/Olive green/Light pink/White/Light yellow - 1
    • Off-the-shoulder jumper - Navy blue/Olive green/Light pink/White/Light yellow - 2
    • Off-the-shoulder jumper - Navy blue/Olive green/Light pink/White/Light yellow - 3
    • Off-the-shoulder jumper - Navy blue/Olive green/Light pink/White/Light yellow - 4
    • Off-the-shoulder jumper - Navy blue/Olive green/Light pink/White/Light yellow - 5
    • Off-the-shoulder jumper - Navy blue/Olive green/Light pink/White/Light yellow - 6

    Member price:S$ 24.90

    • Oxford shirt - White/Light pink/Striped/Light pink/Blue/Striped/Blue/Light blue/Blue/Striped - 1
    • Oxford shirt - White/Light pink/Striped/Light pink/Blue/Striped/Blue/Light blue/Blue/Striped - 2
    • Oxford shirt - White/Light pink/Striped/Light pink/Blue/Striped/Blue/Light blue/Blue/Striped - 3
    • Oxford shirt - White/Light pink/Striped/Light pink/Blue/Striped/Blue/Light blue/Blue/Striped - 4
    • Oxford shirt - White/Light pink/Striped/Light pink/Blue/Striped/Blue/Light blue/Blue/Striped - 5
    • Oxford shirt - White/Light pink/Striped/Light pink/Blue/Striped/Blue/Light blue/Blue/Striped - 6
    • Oxford shirt - White/Light pink/Striped/Light pink/Blue/Striped/Blue/Light blue/Blue/Striped - 7

    Oxford shirt

    S$ 29.90

    • 7-pack cotton briefs - Light pink/Disney Princesses/Pink/Bluey/Dark grey/Disney/Light Pink/Lilo&Stitch/Cream/Hello Kitty - 1
    • 7-pack cotton briefs - Light pink/Disney Princesses/Pink/Bluey/Dark grey/Disney/Light Pink/Lilo&Stitch/Cream/Hello Kitty - 2
    • 7-pack cotton briefs - Light pink/Disney Princesses/Pink/Bluey/Dark grey/Disney/Light Pink/Lilo&Stitch/Cream/Hello Kitty - 3

    Member price:S$ 15.90

    • Loose-fit maxi skirt - Black/Floral - 1
    • Loose-fit maxi skirt - Black/Floral - 2
    • Loose-fit maxi skirt - Black/Floral - 3
    • Loose-fit maxi skirt - Black/Floral - 4
    • Loose-fit maxi skirt - Black/Floral - 5
    • Loose-fit maxi skirt - Black/Floral - 6
    • 5-pack trunks - Light grey marl/Red/Marvel/Blue/Sonic the Hedgehog/Purple/Pokémon/White/Batman/Light green/PAW Patrol/Black/Sonic the Hedgehog - 1
    • 5-pack trunks - Light grey marl/Red/Marvel/Blue/Sonic the Hedgehog/Purple/Pokémon/White/Batman/Light green/PAW Patrol/Black/Sonic the Hedgehog - 2
    • 5-pack trunks - Light grey marl/Red/Marvel/Blue/Sonic the Hedgehog/Purple/Pokémon/White/Batman/Light green/PAW Patrol/Black/Sonic the Hedgehog - 3

    Member price:S$ 22.90

    • Printed cotton dress - Light pink/Horses/Red/Horses - 1
    • Printed cotton dress - Light pink/Horses/Red/Horses - 2
    • Printed cotton dress - Light pink/Horses/Red/Horses - 3
    • Printed cotton dress - Light pink/Horses/Red/Horses - 4
    • Printed cotton dress - Light pink/Horses/Red/Horses - 5
    • Printed cotton dress - Light pink/Horses/Red/Horses - 6
    LNY Edit
    • Patterned jersey pyjamas - Blue/Animals/White/Cars/Light blue/Cars/White/Dinosaurs - 1
    • Patterned jersey pyjamas - Blue/Animals/White/Cars/Light blue/Cars/White/Dinosaurs - 2

    Member price:S$ 9.90

    • Flared skirt - Light pink - 1
    • Flared skirt - Light pink - 2
    • Flared skirt - Light pink - 3
    • Flared skirt - Light pink - 4
    • Flared skirt - Light pink - 5
    LNY Edit

    Flared skirt

    S$ 69.90

    • Printed T-shirt - Cream/Flowers - 1
    • Printed T-shirt - Cream/Flowers - 2
    • Printed T-shirt - Cream/Flowers - 3
    • Printed T-shirt - Cream/Flowers - 4
    • Printed T-shirt - Cream/Flowers - 5
    LNY Edit
    • Ribbed vest top - Black/White/Pink/Light yellow/Blue/Blue-grey - 1
    • Ribbed vest top - Black/White/Pink/Light yellow/Blue/Blue-grey - 2
    • Ribbed vest top - Black/White/Pink/Light yellow/Blue/Blue-grey - 3
    • Ribbed vest top - Black/White/Pink/Light yellow/Blue/Blue-grey - 4
    • Ribbed vest top - Black/White/Pink/Light yellow/Blue/Blue-grey - 5
    • Denim joggers - Denim blue/Light denim blue - 1
    • Denim joggers - Denim blue/Light denim blue - 2
    • Denim joggers - Denim blue/Light denim blue - 3
    • Denim joggers - Denim blue/Light denim blue - 4
    • Denim joggers - Denim blue/Light denim blue - 5

    Member price:S$ 13.90

    • Ribbed vest top - White/Black/Pink/Light yellow/Blue/Blue-grey - 1
    • Ribbed vest top - White/Black/Pink/Light yellow/Blue/Blue-grey - 2
    • Ribbed vest top - White/Black/Pink/Light yellow/Blue/Blue-grey - 3
    • Ribbed vest top - White/Black/Pink/Light yellow/Blue/Blue-grey - 4
    • Ribbed vest top - White/Black/Pink/Light yellow/Blue/Blue-grey - 5
    • 5-pack trunks - Navy blue/Green/Black/Khaki green/White/White/Grey - 1
    • 5-pack trunks - Navy blue/Green/Black/Khaki green/White/White/Grey - 2
    • 5-pack trunks - Navy blue/Green/Black/Khaki green/White/White/Grey - 3
    • Suit trousers - Navy blue/Black - 1
    • Suit trousers - Navy blue/Black - 2
    • Suit trousers - Navy blue/Black - 3
    • Suit trousers - Navy blue/Black - 4
    • Suit trousers - Navy blue/Black - 5
    • Suit trousers - Navy blue/Black - 6

    Member price:S$ 12.90

    • Tailored shorts - Black/White/Beige - 1
    • Tailored shorts - Black/White/Beige - 2
    • Tailored shorts - Black/White/Beige - 3
    • Tailored shorts - Black/White/Beige - 4
    • Tailored shorts - Black/White/Beige - 5
    • Printed jersey top - Light purple/Unicorn/Light pink/Horse/White/Cherries/White/Floral/Light blue/Cherries - 1
    • Printed jersey top - Light purple/Unicorn/Light pink/Horse/White/Cherries/White/Floral/Light blue/Cherries - 2
    • Fine-knit cardigan - Navy blue/Black/Light blue/Pink/Mole/Lilac - 1
    • Fine-knit cardigan - Navy blue/Black/Light blue/Pink/Mole/Lilac - 2
    • Sheer cardigan - Dark grey marl/Dark beige - 1
    • Sheer cardigan - Dark grey marl/Dark beige - 2
    • Sheer cardigan - Dark grey marl/Dark beige - 3
    • Sheer cardigan - Dark grey marl/Dark beige - 4
    • Sheer cardigan - Dark grey marl/Dark beige - 5
    • Sheer cardigan - Dark grey marl/Dark beige - 6
    • Cropped top - Light pink - 1
    • Cropped top - Light pink - 2
    • Cropped top - Light pink - 3
    • Cropped top - Light pink - 4
    • Cropped top - Light pink - 5
    • Cropped top - Light pink - 6
    LNY Edit

    Cropped top

    S$ 34.90