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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Printed flutter-sleeved top - Red/Bow/Cream/Horses - 1
    • Printed flutter-sleeved top - Red/Bow/Cream/Horses - 2
    • Printed flutter-sleeved top - Red/Bow/Cream/Horses - 3
    • Printed flutter-sleeved top - Red/Bow/Cream/Horses - 4
    • Printed flutter-sleeved top - Red/Bow/Cream/Horses - 5
    -25%

    Printed flutter-sleeved top

    Discounted priceS$ 5.90Normal priceS$ 7.90

    • Printed denim skirt - Denim blue/Hello Kitty - 1
    • Printed denim skirt - Denim blue/Hello Kitty - 2
    • Printed denim skirt - Denim blue/Hello Kitty - 3
    • Printed denim skirt - Denim blue/Hello Kitty - 4
    • Printed denim skirt - Denim blue/Hello Kitty - 5

    Printed denim skirt

    S$ 34.90

    • Tailored shorts - White/Black/Beige - 1
    • Tailored shorts - White/Black/Beige - 2
    • Tailored shorts - White/Black/Beige - 3
    • Tailored shorts - White/Black/Beige - 4
    • Tailored shorts - White/Black/Beige - 5

    Tailored shorts

    S$ 39.90

    • Regular Fit T-shirt - White/Black/Khaki green/Brown/Grey marl/Navy blue/Light beige/Light green - 1
    • Regular Fit T-shirt - White/Black/Khaki green/Brown/Grey marl/Navy blue/Light beige/Light green - 2
    • Regular Fit T-shirt - White/Black/Khaki green/Brown/Grey marl/Navy blue/Light beige/Light green - 3
    • Regular Fit T-shirt - White/Black/Khaki green/Brown/Grey marl/Navy blue/Light beige/Light green - 4
    • Regular Fit T-shirt - White/Black/Khaki green/Brown/Grey marl/Navy blue/Light beige/Light green - 5
    • Regular Fit T-shirt - White/Black/Khaki green/Brown/Grey marl/Navy blue/Light beige/Light green - 6

    Regular Fit T-shirt

    S$ 9.90

    • Tailored shorts - Black/White/Beige - 1
    • Tailored shorts - Black/White/Beige - 2
    • Tailored shorts - Black/White/Beige - 3
    • Tailored shorts - Black/White/Beige - 4
    • Tailored shorts - Black/White/Beige - 5

    Tailored shorts

    S$ 39.90

    • Regular Fit T-shirt - Black/White/Khaki green/Brown/Grey marl/Navy blue/Light beige/Light green - 1
    • Regular Fit T-shirt - Black/White/Khaki green/Brown/Grey marl/Navy blue/Light beige/Light green - 2
    • Regular Fit T-shirt - Black/White/Khaki green/Brown/Grey marl/Navy blue/Light beige/Light green - 3
    • Regular Fit T-shirt - Black/White/Khaki green/Brown/Grey marl/Navy blue/Light beige/Light green - 4
    • Regular Fit T-shirt - Black/White/Khaki green/Brown/Grey marl/Navy blue/Light beige/Light green - 5

    Regular Fit T-shirt

    S$ 9.90

    • Peplum blouse - White/Floral/Dusty orange/Patterned - 1
    • Peplum blouse - White/Floral/Dusty orange/Patterned - 2
    • Peplum blouse - White/Floral/Dusty orange/Patterned - 3
    • Peplum blouse - White/Floral/Dusty orange/Patterned - 4
    • Peplum blouse - White/Floral/Dusty orange/Patterned - 5
    • Peplum blouse - White/Floral/Dusty orange/Patterned - 6
    • Peplum blouse - White/Floral/Dusty orange/Patterned - 7

    Peplum blouse

    S$ 39.90

    • Printed flutter-sleeved top - Cream/Horses/Red/Bow - 1
    • Printed flutter-sleeved top - Cream/Horses/Red/Bow - 2
    • Printed flutter-sleeved top - Cream/Horses/Red/Bow - 3
    • Printed flutter-sleeved top - Cream/Horses/Red/Bow - 4
    • Printed flutter-sleeved top - Cream/Horses/Red/Bow - 5
    -25%

    Printed flutter-sleeved top

    Discounted priceS$ 5.90Normal priceS$ 7.90

    • Cotton denim shirt - Denim blue - 1
    • Cotton denim shirt - Denim blue - 2
    • Cotton denim shirt - Denim blue - 3
    • Cotton denim shirt - Denim blue - 4
    • Cotton denim shirt - Denim blue - 5

    Cotton denim shirt

    S$ 24.90

    Member price:S$ 19.90

    • Fine-knit cardigan - Light blue/Black/Mole/Pink/Lilac/Navy blue/Dark brown - 1
    • Fine-knit cardigan - Light blue/Black/Mole/Pink/Lilac/Navy blue/Dark brown - 2

    Fine-knit cardigan

    S$ 14.90

    • V-neck blouse - Cream/Dark blue/Black/Light greige/Mustard yellow/Grey - 1
    • V-neck blouse - Cream/Dark blue/Black/Light greige/Mustard yellow/Grey - 2
    • V-neck blouse - Cream/Dark blue/Black/Light greige/Mustard yellow/Grey - 3
    • V-neck blouse - Cream/Dark blue/Black/Light greige/Mustard yellow/Grey - 4
    • V-neck blouse - Cream/Dark blue/Black/Light greige/Mustard yellow/Grey - 5
    • V-neck blouse - Cream/Dark blue/Black/Light greige/Mustard yellow/Grey - 6
    • V-neck blouse - Cream/Dark blue/Black/Light greige/Mustard yellow/Grey - 7

    V-neck blouse

    S$ 24.90

    Member price:S$ 19.90

    • Sheer cardigan - Dark grey marl/Dark beige - 1
    • Sheer cardigan - Dark grey marl/Dark beige - 2
    • Sheer cardigan - Dark grey marl/Dark beige - 3
    • Sheer cardigan - Dark grey marl/Dark beige - 4
    • Sheer cardigan - Dark grey marl/Dark beige - 5
    • Sheer cardigan - Dark grey marl/Dark beige - 6

    Sheer cardigan

    S$ 19.90

    • Printed cotton dress - Beige/Hearts/Light pink/Hearts/Beige/Leopard print/Pink/Floral/Blue/Floral/Light green/Floral - 1
    • Printed cotton dress - Beige/Hearts/Light pink/Hearts/Beige/Leopard print/Pink/Floral/Blue/Floral/Light green/Floral - 2

    Printed cotton dress

    S$ 12.90

    Member price:S$ 9.90

    • Cotton muslin dress - Light beige/Hearts/White/Cherries/Light pink/Strawberries/Light blue/Floral - 1
    • Cotton muslin dress - Light beige/Hearts/White/Cherries/Light pink/Strawberries/Light blue/Floral - 2

    Cotton muslin dress

    S$ 19.90

    • Ribbed cotton pyjamas - Light pink/Floral/Light blue/Floral - 1
    • Ribbed cotton pyjamas - Light pink/Floral/Light blue/Floral - 2
    -25%

    Ribbed cotton pyjamas

    Discounted priceS$ 14.90Normal priceS$ 19.90

    • Lace-trimmed top - Dark brown/Dark grey marl/White - 1
    • Lace-trimmed top - Dark brown/Dark grey marl/White - 2
    • Lace-trimmed top - Dark brown/Dark grey marl/White - 3
    • Lace-trimmed top - Dark brown/Dark grey marl/White - 4
    • Lace-trimmed top - Dark brown/Dark grey marl/White - 5

    Lace-trimmed top

    S$ 19.90

    • 5-pack cotton briefs - Turquoise/Unicorns/Light pink/Hearts/Blue/Hearts/Light pink/Bows/Light pink/Strawberries - 1
    • 5-pack cotton briefs - Turquoise/Unicorns/Light pink/Hearts/Blue/Hearts/Light pink/Bows/Light pink/Strawberries - 2
    • 5-pack cotton briefs - Turquoise/Unicorns/Light pink/Hearts/Blue/Hearts/Light pink/Bows/Light pink/Strawberries - 3

    5-pack cotton briefs

    S$ 14.90

    • Glittery tulle skirt - Coral pink/Glittery/Light beige/Spotted/White/Hearts - 1
    • Glittery tulle skirt - Coral pink/Glittery/Light beige/Spotted/White/Hearts - 2

    Glittery tulle skirt

    S$ 24.90

    • Collared denim dress - Denim blue/Cream - 1
    • Collared denim dress - Denim blue/Cream - 2
    • Collared denim dress - Denim blue/Cream - 3
    • Collared denim dress - Denim blue/Cream - 4
    • Collared denim dress - Denim blue/Cream - 5
    • Collared denim dress - Denim blue/Cream - 6

    Collared denim dress

    S$ 39.90

    • 5-pack trunks - Light grey marl/Red/Marvel/Purple/Pokémon/Blue/Sonic the Hedgehog/Black/Sonic the Hedgehog/Light green/PAW Patrol/White/Batman - 1
    • 5-pack trunks - Light grey marl/Red/Marvel/Purple/Pokémon/Blue/Sonic the Hedgehog/Black/Sonic the Hedgehog/Light green/PAW Patrol/White/Batman - 2
    • 5-pack trunks - Light grey marl/Red/Marvel/Purple/Pokémon/Blue/Sonic the Hedgehog/Black/Sonic the Hedgehog/Light green/PAW Patrol/White/Batman - 3
    -20%

    5-pack trunks

    Discounted priceS$ 23.90Normal priceS$ 29.90

    • Short-sleeved cotton shirt - Green/Striped/Blue/Checked - 1
    • Short-sleeved cotton shirt - Green/Striped/Blue/Checked - 2
    -13%

    Short-sleeved cotton shirt

    Discounted priceS$ 12.90Normal priceS$ 14.90

    • Cotton pyjamas - Cream/Hearts - 1
    • Cotton pyjamas - Cream/Hearts - 2
    • Cotton pyjamas - Cream/Hearts - 3
    • Cotton pyjamas - Cream/Hearts - 4
    • Cotton pyjamas - Cream/Hearts - 5

    Cotton pyjamas

    S$ 29.90

    • Cotton jersey polo shirt - White/Striped/Navy blue - 1
    • Cotton jersey polo shirt - White/Striped/Navy blue - 2

    Cotton jersey polo shirt

    S$ 14.90

    Member price:S$ 9.90

    • Denim Bermuda shorts - White/Light denim blue - 1
    • Denim Bermuda shorts - White/Light denim blue - 2
    • Denim Bermuda shorts - White/Light denim blue - 3
    • Denim Bermuda shorts - White/Light denim blue - 4
    • Denim Bermuda shorts - White/Light denim blue - 5
    • Denim Bermuda shorts - White/Light denim blue - 6

    Denim Bermuda shorts

    S$ 44.90

    • Wrapover denim skort - Light denim blue/Light beige - 1
    • Wrapover denim skort - Light denim blue/Light beige - 2
    • Wrapover denim skort - Light denim blue/Light beige - 3
    • Wrapover denim skort - Light denim blue/Light beige - 4
    • Wrapover denim skort - Light denim blue/Light beige - 5
    • Wrapover denim skort - Light denim blue/Light beige - 6

    Wrapover denim skort

    S$ 29.90

    Member price:S$ 22.90

    • Denim joggers - Denim blue - 1
    • Denim joggers - Denim blue - 2
    • Denim joggers - Denim blue - 3
    • Denim joggers - Denim blue - 4
    • Denim joggers - Denim blue - 5
    -20%

    Denim joggers

    Discounted priceS$ 15.90Normal priceS$ 19.90