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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Printed cotton jersey pyjamas - Cream/Marvel Comics/Blue/Sonic the Hedgehog/Dark grey/Minecraft/Blue/Spider-Man/Grey/Sonic the Hedgehog/Black/Marvel Comics/Light grey/Batman - 1
    • Printed cotton jersey pyjamas - Cream/Marvel Comics/Blue/Sonic the Hedgehog/Dark grey/Minecraft/Blue/Spider-Man/Grey/Sonic the Hedgehog/Black/Marvel Comics/Light grey/Batman - 2

    Printed cotton jersey pyjamas

    S$ 19.90

    Member price:S$ 13.90

    • Jersey pyjamas - Cream/Hello Kitty/Light pink/My Melody/Light pink/Squishmallows/Light blue/Lilo & Stitch/Pink/Minnie Mouse - 1
    • Jersey pyjamas - Cream/Hello Kitty/Light pink/My Melody/Light pink/Squishmallows/Light blue/Lilo & Stitch/Pink/Minnie Mouse - 2

    Jersey pyjamas

    S$ 19.90

    Member price:S$ 13.90

    • Sweatpants - Black/Dark brown/Light grey marl/Light turquoise/Dark red/Dark mole - 1
    • Sweatpants - Black/Dark brown/Light grey marl/Light turquoise/Dark red/Dark mole - 2
    • Sweatpants - Black/Dark brown/Light grey marl/Light turquoise/Dark red/Dark mole - 3
    • Sweatpants - Black/Dark brown/Light grey marl/Light turquoise/Dark red/Dark mole - 4
    • Sweatpants - Black/Dark brown/Light grey marl/Light turquoise/Dark red/Dark mole - 5
    • Sweatpants - Black/Dark brown/Light grey marl/Light turquoise/Dark red/Dark mole - 6
    • Sweatpants - Black/Dark brown/Light grey marl/Light turquoise/Dark red/Dark mole - 7

    Sweatpants

    S$ 19.90

    Member price:S$ 15.90

    • Lace-trimmed vest top - Dark grey/Light beige - 1
    • Lace-trimmed vest top - Dark grey/Light beige - 2
    • Lace-trimmed vest top - Dark grey/Light beige - 3
    • Lace-trimmed vest top - Dark grey/Light beige - 4
    • Lace-trimmed vest top - Dark grey/Light beige - 5

    Lace-trimmed vest top

    S$ 24.90

    • Short-sleeved rugby shirt - Light blue/White striped/Cream/New York - 1
    • Short-sleeved rugby shirt - Light blue/White striped/Cream/New York - 2

    Short-sleeved rugby shirt

    S$ 19.90

    Member price:S$ 13.90

    • Print-motif cotton T-shirt - Light blue/Frozen/White/Hello Kitty/Light purple/Lilo & Stitch - 1
    • Print-motif cotton T-shirt - Light blue/Frozen/White/Hello Kitty/Light purple/Lilo & Stitch - 2

    Print-motif cotton T-shirt

    S$ 12.90

    Member price:S$ 8.90

    • Tie-detail top - Black/Dark beige/Burgundy/White - 1
    • Tie-detail top - Black/Dark beige/Burgundy/White - 2
    • Tie-detail top - Black/Dark beige/Burgundy/White - 3
    • Tie-detail top - Black/Dark beige/Burgundy/White - 4

    Tie-detail top

    S$ 17.90

    Member price:S$ 12.90

    • Wide High Jeans - Dark denim blue/Denim black/Navy denim blue/Light denim blue - 1
    • Wide High Jeans - Dark denim blue/Denim black/Navy denim blue/Light denim blue - 2
    • Wide High Jeans - Dark denim blue/Denim black/Navy denim blue/Light denim blue - 3
    • Wide High Jeans - Dark denim blue/Denim black/Navy denim blue/Light denim blue - 4
    • Wide High Jeans - Dark denim blue/Denim black/Navy denim blue/Light denim blue - 5
    • Wide High Jeans - Dark denim blue/Denim black/Navy denim blue/Light denim blue - 6
    • Wide High Jeans - Dark denim blue/Denim black/Navy denim blue/Light denim blue - 7

    Wide High Jeans

    S$ 49.90

    • Fine-knit cardigan - Light yellow/Light greige/Bright orange/Black/Light beige - 1
    • Fine-knit cardigan - Light yellow/Light greige/Bright orange/Black/Light beige - 2
    • Fine-knit cardigan - Light yellow/Light greige/Bright orange/Black/Light beige - 3
    • Fine-knit cardigan - Light yellow/Light greige/Bright orange/Black/Light beige - 4
    • Fine-knit cardigan - Light yellow/Light greige/Bright orange/Black/Light beige - 5
    • Fine-knit cardigan - Light yellow/Light greige/Bright orange/Black/Light beige - 6

    Fine-knit cardigan

    S$ 14.90

    • Cowl-neck vest top - Black - 1
    • Cowl-neck vest top - Black - 2
    • Cowl-neck vest top - Black - 3
    • Cowl-neck vest top - Black - 4
    • Cowl-neck vest top - Black - 5
    • Cowl-neck vest top - Black - 6

    Cowl-neck vest top

    S$ 19.90

    Member price:S$ 15.90

    • Short-sleeved cotton shirt - Green/Striped/Blue/Checked - 1
    • Short-sleeved cotton shirt - Green/Striped/Blue/Checked - 2

    Short-sleeved cotton shirt

    S$ 14.90

    Member price:S$ 9.90

    • Fine-knit cardigan - Light greige/Light yellow/Bright orange/Black/Light beige - 1
    • Fine-knit cardigan - Light greige/Light yellow/Bright orange/Black/Light beige - 2
    • Fine-knit cardigan - Light greige/Light yellow/Bright orange/Black/Light beige - 3
    • Fine-knit cardigan - Light greige/Light yellow/Bright orange/Black/Light beige - 4
    • Fine-knit cardigan - Light greige/Light yellow/Bright orange/Black/Light beige - 5

    Fine-knit cardigan

    S$ 14.90

    • Fitted vest top - Cream/Black/Navy blue/Dark brown/Greige - 1
    • Fitted vest top - Cream/Black/Navy blue/Dark brown/Greige - 2
    • Fitted vest top - Cream/Black/Navy blue/Dark brown/Greige - 3
    • Fitted vest top - Cream/Black/Navy blue/Dark brown/Greige - 4
    • Fitted vest top - Cream/Black/Navy blue/Dark brown/Greige - 5
    SUMMER 2025

    Fitted vest top

    S$ 14.90

    • Oversized printed T-shirt - White/Pokémon/Blue/Marvel Comics/White/Batman/Dark grey/Snoopy - 1
    • Oversized printed T-shirt - White/Pokémon/Blue/Marvel Comics/White/Batman/Dark grey/Snoopy - 2
    New Price

    Oversized printed T-shirt

    S$ 17.90

    • 5-pack cotton bodysuits - Beige/White/White - 1
    • 5-pack cotton bodysuits - Beige/White/White - 2
    New Price

    5-pack cotton bodysuits

    S$ 29.90

    • Tiered cotton dress - White/Floral/Dusty blue/Black - 1
    • Tiered cotton dress - White/Floral/Dusty blue/Black - 2
    • Tiered cotton dress - White/Floral/Dusty blue/Black - 3
    • Tiered cotton dress - White/Floral/Dusty blue/Black - 4
    • Tiered cotton dress - White/Floral/Dusty blue/Black - 5

    Tiered cotton dress

    S$ 39.90

    Member price:S$ 29.90

    • Ribbed collared top - Dark blue/Light blue/Striped/Light beige - 1
    • Ribbed collared top - Dark blue/Light blue/Striped/Light beige - 2
    • Ribbed collared top - Dark blue/Light blue/Striped/Light beige - 3
    • Ribbed collared top - Dark blue/Light blue/Striped/Light beige - 4
    • Ribbed collared top - Dark blue/Light blue/Striped/Light beige - 5
    • Ribbed collared top - Dark blue/Light blue/Striped/Light beige - 6

    Ribbed collared top

    S$ 17.90

    • Brushed-inside cargo joggers - Light grey marl/Black/Khaki green/Navy blue/Dark brown/Dark grey/Khaki green/Light khaki green - 1
    • Brushed-inside cargo joggers - Light grey marl/Black/Khaki green/Navy blue/Dark brown/Dark grey/Khaki green/Light khaki green - 2

    Brushed-inside cargo joggers

    S$ 19.90

    Member price:S$ 13.90

    • Printed cotton jersey pyjamas - Blue/Sonic the Hedgehog/Cream/Marvel Comics/Dark grey/Minecraft/Blue/Spider-Man/Grey/Sonic the Hedgehog/Black/Marvel Comics/Light grey/Batman - 1
    • Printed cotton jersey pyjamas - Blue/Sonic the Hedgehog/Cream/Marvel Comics/Dark grey/Minecraft/Blue/Spider-Man/Grey/Sonic the Hedgehog/Black/Marvel Comics/Light grey/Batman - 2
    New Price

    Printed cotton jersey pyjamas

    S$ 19.90

    Member price:S$ 13.90

    • Layered top - Dark brown/Light blue/Navy blue/White/White/Light grey marl - 1
    • Layered top - Dark brown/Light blue/Navy blue/White/White/Light grey marl - 2
    • Layered top - Dark brown/Light blue/Navy blue/White/White/Light grey marl - 3
    • Layered top - Dark brown/Light blue/Navy blue/White/White/Light grey marl - 4
    • Layered top - Dark brown/Light blue/Navy blue/White/White/Light grey marl - 5
    • Layered top - Dark brown/Light blue/Navy blue/White/White/Light grey marl - 6

    Layered top

    S$ 12.90

    • Printed cotton T-shirt - Light blue/Frozen/Light pink/Minnie Mouse/Light pink/Bambi/Dark grey/Bambi - 1
    • Printed cotton T-shirt - Light blue/Frozen/Light pink/Minnie Mouse/Light pink/Bambi/Dark grey/Bambi - 2

    Printed cotton T-shirt

    S$ 12.90

    • Turtleneck top - Burgundy/Light beige - 1
    • Turtleneck top - Burgundy/Light beige - 2
    • Turtleneck top - Burgundy/Light beige - 3
    • Turtleneck top - Burgundy/Light beige - 4
    • Turtleneck top - Burgundy/Light beige - 5

    Turtleneck top

    S$ 14.90

    Member price:S$ 10.90

    • Fitted vest top - Black/Cream/Navy blue/Dark brown/Greige - 1
    • Fitted vest top - Black/Cream/Navy blue/Dark brown/Greige - 2
    • Fitted vest top - Black/Cream/Navy blue/Dark brown/Greige - 3
    • Fitted vest top - Black/Cream/Navy blue/Dark brown/Greige - 4
    SUMMER 2025

    Fitted vest top

    S$ 14.90