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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Printed T-shirt - Dark red/Horses/Red/Horses/White/Horse - 1
    • Printed T-shirt - Dark red/Horses/Red/Horses/White/Horse - 2
    • Printed T-shirt - Dark red/Horses/Red/Horses/White/Horse - 3
    • Printed T-shirt - Dark red/Horses/Red/Horses/White/Horse - 4
    • Printed T-shirt - Dark red/Horses/Red/Horses/White/Horse - 5
    • Printed T-shirt - Dark red/Horses/Red/Horses/White/Horse - 6
    LNY Edit

    Printed T-shirt

    S$ 7.90

    • Sweatpants - Black/Dark brown/Light turquoise/Light grey marl/Dark mole/Dark red - 1
    • Sweatpants - Black/Dark brown/Light turquoise/Light grey marl/Dark mole/Dark red - 2
    • Sweatpants - Black/Dark brown/Light turquoise/Light grey marl/Dark mole/Dark red - 3
    • Sweatpants - Black/Dark brown/Light turquoise/Light grey marl/Dark mole/Dark red - 4
    • Sweatpants - Black/Dark brown/Light turquoise/Light grey marl/Dark mole/Dark red - 5
    • Sweatpants - Black/Dark brown/Light turquoise/Light grey marl/Dark mole/Dark red - 6
    • Sweatpants - Black/Dark brown/Light turquoise/Light grey marl/Dark mole/Dark red - 7

    Sweatpants

    S$ 19.90

    Member price:S$ 15.90

    • Lace-trimmed vest top - Dark grey/Light beige - 1
    • Lace-trimmed vest top - Dark grey/Light beige - 2
    • Lace-trimmed vest top - Dark grey/Light beige - 3
    • Lace-trimmed vest top - Dark grey/Light beige - 4
    • Lace-trimmed vest top - Dark grey/Light beige - 5

    Lace-trimmed vest top

    S$ 24.90

    • Print-motif cotton T-shirt - Light blue/Frozen/White/Hello Kitty/Light purple/Lilo & Stitch - 1
    • Print-motif cotton T-shirt - Light blue/Frozen/White/Hello Kitty/Light purple/Lilo & Stitch - 2

    Print-motif cotton T-shirt

    S$ 12.90

    Member price:S$ 8.90

    • Short-sleeved rugby shirt - Light blue/White striped/Cream/New York - 1
    • Short-sleeved rugby shirt - Light blue/White striped/Cream/New York - 2

    Short-sleeved rugby shirt

    S$ 19.90

    Member price:S$ 13.90

    • Printed T-shirt - Red/Horses/Dark red/Horses/White/Horse - 1
    • Printed T-shirt - Red/Horses/Dark red/Horses/White/Horse - 2
    • Printed T-shirt - Red/Horses/Dark red/Horses/White/Horse - 3
    • Printed T-shirt - Red/Horses/Dark red/Horses/White/Horse - 4
    • Printed T-shirt - Red/Horses/Dark red/Horses/White/Horse - 5
    • Printed T-shirt - Red/Horses/Dark red/Horses/White/Horse - 6
    LNY Edit

    Printed T-shirt

    S$ 7.90

    • Print-motif cotton T-shirt - Light purple/Lilo & Stitch/White/Hello Kitty/Light blue/Frozen - 1
    • Print-motif cotton T-shirt - Light purple/Lilo & Stitch/White/Hello Kitty/Light blue/Frozen - 2

    Print-motif cotton T-shirt

    S$ 12.90

    Member price:S$ 8.90

    • 5-pack anti-slip socks - Beige marl/Brown/White/Pink/White/Green/Dark grey/Blue/Light brown/Dark grey - 1
    • 5-pack anti-slip socks - Beige marl/Brown/White/Pink/White/Green/Dark grey/Blue/Light brown/Dark grey - 2
    • 5-pack anti-slip socks - Beige marl/Brown/White/Pink/White/Green/Dark grey/Blue/Light brown/Dark grey - 3

    5-pack anti-slip socks

    S$ 12.90

    Member price:S$ 8.90

    • Tiered cotton dress - White/Floral/Black/Dusty blue - 1
    • Tiered cotton dress - White/Floral/Black/Dusty blue - 2
    • Tiered cotton dress - White/Floral/Black/Dusty blue - 3
    • Tiered cotton dress - White/Floral/Black/Dusty blue - 4
    • Tiered cotton dress - White/Floral/Black/Dusty blue - 5

    Tiered cotton dress

    S$ 39.90

    • Oversized printed T-shirt - White/Pokémon/Blue/Marvel Comics/White/Batman/Dark grey/Snoopy - 1
    • Oversized printed T-shirt - White/Pokémon/Blue/Marvel Comics/White/Batman/Dark grey/Snoopy - 2
    New Price

    Oversized printed T-shirt

    S$ 17.90

    Member price:S$ 13.90

    • Printed cotton jersey pyjamas - Cream/Marvel Comics/Blue/Sonic the Hedgehog/Blue/Spider-Man/Grey/Sonic the Hedgehog/Dark grey/Minecraft/Black/Marvel Comics/Light grey/Batman - 1
    • Printed cotton jersey pyjamas - Cream/Marvel Comics/Blue/Sonic the Hedgehog/Blue/Spider-Man/Grey/Sonic the Hedgehog/Dark grey/Minecraft/Black/Marvel Comics/Light grey/Batman - 2

    Printed cotton jersey pyjamas

    S$ 19.90

    Member price:S$ 13.90

    • Short-sleeved cotton shirt - Green/Striped/Blue/Checked - 1
    • Short-sleeved cotton shirt - Green/Striped/Blue/Checked - 2

    Short-sleeved cotton shirt

    S$ 14.90

    Member price:S$ 9.90

    • Fitted vest top - Cream/Navy blue/Black/Dark brown - 1
    • Fitted vest top - Cream/Navy blue/Black/Dark brown - 2
    • Fitted vest top - Cream/Navy blue/Black/Dark brown - 3
    • Fitted vest top - Cream/Navy blue/Black/Dark brown - 4
    • Fitted vest top - Cream/Navy blue/Black/Dark brown - 5
    SUMMER 2025

    Fitted vest top

    S$ 14.90

    • Fine-knit cardigan - Black/Light yellow/Bright orange/Light greige/Light beige - 1
    • Fine-knit cardigan - Black/Light yellow/Bright orange/Light greige/Light beige - 2
    • Fine-knit cardigan - Black/Light yellow/Bright orange/Light greige/Light beige - 3
    • Fine-knit cardigan - Black/Light yellow/Bright orange/Light greige/Light beige - 4
    • Fine-knit cardigan - Black/Light yellow/Bright orange/Light greige/Light beige - 5
    • Fine-knit cardigan - Black/Light yellow/Bright orange/Light greige/Light beige - 6

    Fine-knit cardigan

    S$ 14.90

    • 5-pack jersey leggings - Light purple/Blue/Dusty pink/Dark red/Light pink/Leopard print/Black/Grey/Pink/Light purple/Mint green/Pink/Yellow/Pink/Light purple - 1
    • 5-pack jersey leggings - Light purple/Blue/Dusty pink/Dark red/Light pink/Leopard print/Black/Grey/Pink/Light purple/Mint green/Pink/Yellow/Pink/Light purple - 2
    New Price

    5-pack jersey leggings

    S$ 39.90

    Member price:S$ 25.90

    • Fitted vest top - Navy blue/Cream/Black/Dark brown - 1
    • Fitted vest top - Navy blue/Cream/Black/Dark brown - 2
    • Fitted vest top - Navy blue/Cream/Black/Dark brown - 3
    • Fitted vest top - Navy blue/Cream/Black/Dark brown - 4
    • Fitted vest top - Navy blue/Cream/Black/Dark brown - 5
    SUMMER 2025

    Fitted vest top

    S$ 14.90

    • Denim jeggings - Light denim blue/Denim blue/Denim black/Dark denim blue - 1
    • Denim jeggings - Light denim blue/Denim blue/Denim black/Dark denim blue - 2
    • Denim jeggings - Light denim blue/Denim blue/Denim black/Dark denim blue - 3
    • Denim jeggings - Light denim blue/Denim blue/Denim black/Dark denim blue - 4
    • Denim jeggings - Light denim blue/Denim blue/Denim black/Dark denim blue - 5

    Denim jeggings

    S$ 17.90

    Member price:S$ 11.90

    • Brushed-inside cargo joggers - Light grey marl/Black/Dark grey/Khaki green/Navy blue/Dark brown/Khaki green/Light khaki green - 1
    • Brushed-inside cargo joggers - Light grey marl/Black/Dark grey/Khaki green/Navy blue/Dark brown/Khaki green/Light khaki green - 2

    Brushed-inside cargo joggers

    S$ 19.90

    Member price:S$ 13.90

    • Denim jeggings - Denim blue/Light denim blue/Denim black/Dark denim blue - 1
    • Denim jeggings - Denim blue/Light denim blue/Denim black/Dark denim blue - 2
    • Denim jeggings - Denim blue/Light denim blue/Denim black/Dark denim blue - 3
    • Denim jeggings - Denim blue/Light denim blue/Denim black/Dark denim blue - 4
    • Denim jeggings - Denim blue/Light denim blue/Denim black/Dark denim blue - 5

    Denim jeggings

    S$ 17.90

    Member price:S$ 11.90

    • Printed cotton T-shirt - Light blue/Frozen/Light pink/Minnie Mouse/Dark grey/Bambi/Light pink/Bambi - 1
    • Printed cotton T-shirt - Light blue/Frozen/Light pink/Minnie Mouse/Dark grey/Bambi/Light pink/Bambi - 2

    Printed cotton T-shirt

    S$ 12.90

    • Linen-blend peplum top - White/Light yellow/Dark brown - 1
    • Linen-blend peplum top - White/Light yellow/Dark brown - 2
    • Linen-blend peplum top - White/Light yellow/Dark brown - 3
    • Linen-blend peplum top - White/Light yellow/Dark brown - 4
    • Linen-blend peplum top - White/Light yellow/Dark brown - 5

    Linen-blend peplum top

    S$ 29.90

    Member price:S$ 22.90

    • 5-pack trunks - Light beige/Cars/Coral red/PAW Patrol/Light blue/Bluey/Light green/Mickey Mouse/Cream/Paw Patrol/Light blue/Marvel Comics/Dark grey/Mickey Mouse - 1
    • 5-pack trunks - Light beige/Cars/Coral red/PAW Patrol/Light blue/Bluey/Light green/Mickey Mouse/Cream/Paw Patrol/Light blue/Marvel Comics/Dark grey/Mickey Mouse - 2
    • 5-pack trunks - Light beige/Cars/Coral red/PAW Patrol/Light blue/Bluey/Light green/Mickey Mouse/Cream/Paw Patrol/Light blue/Marvel Comics/Dark grey/Mickey Mouse - 3

    5-pack trunks

    S$ 29.90

    Member price:S$ 23.90

    • 7-pack cotton briefs - Light pink/Disney Princesses/Pink/Bluey/Cream/Hello Kitty/Dark grey/Disney - 1
    • 7-pack cotton briefs - Light pink/Disney Princesses/Pink/Bluey/Cream/Hello Kitty/Dark grey/Disney - 2
    • 7-pack cotton briefs - Light pink/Disney Princesses/Pink/Bluey/Cream/Hello Kitty/Dark grey/Disney - 3

    7-pack cotton briefs

    S$ 19.90

    Member price:S$ 15.90

    • Layered top - Dark brown/Light blue/Navy blue/White/Black/Light pink - 1
    • Layered top - Dark brown/Light blue/Navy blue/White/Black/Light pink - 2
    • Layered top - Dark brown/Light blue/Navy blue/White/Black/Light pink - 3
    • Layered top - Dark brown/Light blue/Navy blue/White/Black/Light pink - 4
    • Layered top - Dark brown/Light blue/Navy blue/White/Black/Light pink - 5
    • Layered top - Dark brown/Light blue/Navy blue/White/Black/Light pink - 6

    Layered top

    S$ 12.90

    • Sweatshirt shorts - Blue/Green - 1
    • Sweatshirt shorts - Blue/Green - 2

    Sweatshirt shorts

    S$ 9.90

    • Printed T-shirt - White/Horse/Dark red/Horses/Red/Horses - 1
    • Printed T-shirt - White/Horse/Dark red/Horses/Red/Horses - 2
    • Printed T-shirt - White/Horse/Dark red/Horses/Red/Horses - 3
    • Printed T-shirt - White/Horse/Dark red/Horses/Red/Horses - 4
    • Printed T-shirt - White/Horse/Dark red/Horses/Red/Horses - 5
    • Printed T-shirt - White/Horse/Dark red/Horses/Red/Horses - 6
    LNY Edit

    Printed T-shirt

    S$ 7.90

    • Oxford shirt - Blue/Blue/Striped/White/Blue/Striped/Light blue - 1
    • Oxford shirt - Blue/Blue/Striped/White/Blue/Striped/Light blue - 2
    • Oxford shirt - Blue/Blue/Striped/White/Blue/Striped/Light blue - 3
    • Oxford shirt - Blue/Blue/Striped/White/Blue/Striped/Light blue - 4

    Oxford shirt

    S$ 29.90

    Member price:S$ 24.90

    • Cotton shirt - White/Blue/White striped/Light blue/Light turquoise/Blue/White striped/Turquoise/Striped/White/Beige striped - 1
    • Cotton shirt - White/Blue/White striped/Light blue/Light turquoise/Blue/White striped/Turquoise/Striped/White/Beige striped - 2
    • Cotton shirt - White/Blue/White striped/Light blue/Light turquoise/Blue/White striped/Turquoise/Striped/White/Beige striped - 3
    • Cotton shirt - White/Blue/White striped/Light blue/Light turquoise/Blue/White striped/Turquoise/Striped/White/Beige striped - 4

    Cotton shirt

    S$ 14.90

    Member price:S$ 9.90

    • Fine-knit cardigan - Light yellow/Black/Bright orange/Light greige/Light beige - 1
    • Fine-knit cardigan - Light yellow/Black/Bright orange/Light greige/Light beige - 2
    • Fine-knit cardigan - Light yellow/Black/Bright orange/Light greige/Light beige - 3
    • Fine-knit cardigan - Light yellow/Black/Bright orange/Light greige/Light beige - 4
    • Fine-knit cardigan - Light yellow/Black/Bright orange/Light greige/Light beige - 5
    • Fine-knit cardigan - Light yellow/Black/Bright orange/Light greige/Light beige - 6

    Fine-knit cardigan

    S$ 14.90