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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Fine-knit cardigan - Black/Light beige - 1
    • Fine-knit cardigan - Black/Light beige - 2
    • Fine-knit cardigan - Black/Light beige - 3
    • Fine-knit cardigan - Black/Light beige - 4
    • Fine-knit cardigan - Black/Light beige - 5
    • Fine-knit cardigan - Black/Light beige - 6

    Fine-knit cardigan

    S$ 14.90

    • Cowl-neck vest top - Black/Cream - 1
    • Cowl-neck vest top - Black/Cream - 2
    • Cowl-neck vest top - Black/Cream - 3
    • Cowl-neck vest top - Black/Cream - 4
    • Cowl-neck vest top - Black/Cream - 5
    • Cowl-neck vest top - Black/Cream - 6

    Cowl-neck vest top

    S$ 19.90

    Member price:S$ 15.90

    • Print-motif cotton T-shirt - White/Hello Kitty/Light blue/Frozen/Light purple/Lilo & Stitch - 1
    • Print-motif cotton T-shirt - White/Hello Kitty/Light blue/Frozen/Light purple/Lilo & Stitch - 2

    Print-motif cotton T-shirt

    S$ 12.90

    Member price:S$ 8.90

    • Sweatpants - Black/Light grey marl/Light turquoise/Dark brown/Dark red/Dark mole - 1
    • Sweatpants - Black/Light grey marl/Light turquoise/Dark brown/Dark red/Dark mole - 2
    • Sweatpants - Black/Light grey marl/Light turquoise/Dark brown/Dark red/Dark mole - 3
    • Sweatpants - Black/Light grey marl/Light turquoise/Dark brown/Dark red/Dark mole - 4
    • Sweatpants - Black/Light grey marl/Light turquoise/Dark brown/Dark red/Dark mole - 5
    • Sweatpants - Black/Light grey marl/Light turquoise/Dark brown/Dark red/Dark mole - 6
    • Sweatpants - Black/Light grey marl/Light turquoise/Dark brown/Dark red/Dark mole - 7

    Sweatpants

    S$ 19.90

    Member price:S$ 15.90

    • Short-sleeved cotton shirt - Green/Striped/Blue/Checked - 1
    • Short-sleeved cotton shirt - Green/Striped/Blue/Checked - 2

    Short-sleeved cotton shirt

    S$ 14.90

    Member price:S$ 9.90

    • Tie-detail top - Black/Burgundy/Dark beige - 1
    • Tie-detail top - Black/Burgundy/Dark beige - 2
    • Tie-detail top - Black/Burgundy/Dark beige - 3
    • Tie-detail top - Black/Burgundy/Dark beige - 4

    Tie-detail top

    S$ 17.90

    Member price:S$ 12.90

    • Lace-trimmed vest top - Dark grey/Light beige - 1
    • Lace-trimmed vest top - Dark grey/Light beige - 2
    • Lace-trimmed vest top - Dark grey/Light beige - 3
    • Lace-trimmed vest top - Dark grey/Light beige - 4
    • Lace-trimmed vest top - Dark grey/Light beige - 5

    Lace-trimmed vest top

    S$ 24.90

    • Sweatpants - Light grey marl/Black/Light turquoise/Dark brown/Dark red/Dark mole - 1
    • Sweatpants - Light grey marl/Black/Light turquoise/Dark brown/Dark red/Dark mole - 2
    • Sweatpants - Light grey marl/Black/Light turquoise/Dark brown/Dark red/Dark mole - 3
    • Sweatpants - Light grey marl/Black/Light turquoise/Dark brown/Dark red/Dark mole - 4
    • Sweatpants - Light grey marl/Black/Light turquoise/Dark brown/Dark red/Dark mole - 5
    • Sweatpants - Light grey marl/Black/Light turquoise/Dark brown/Dark red/Dark mole - 6

    Sweatpants

    S$ 19.90

    Member price:S$ 15.90

    • 5-pack cotton bodysuits - Beige/White/White/Light powder pink/Powder pink - 1
    • 5-pack cotton bodysuits - Beige/White/White/Light powder pink/Powder pink - 2
    New Price

    5-pack cotton bodysuits

    S$ 29.90

    • Jersey pyjamas - Cream/Hello Kitty/Light pink/My Melody/Light pink/Squishmallows/Light blue/Lilo & Stitch/Pink/Minnie Mouse/Light purple/Disney princesses - 1
    • Jersey pyjamas - Cream/Hello Kitty/Light pink/My Melody/Light pink/Squishmallows/Light blue/Lilo & Stitch/Pink/Minnie Mouse/Light purple/Disney princesses - 2

    Jersey pyjamas

    S$ 19.90

    • Print-motif cotton T-shirt - Light blue/Frozen/White/Hello Kitty/Light purple/Lilo & Stitch - 1
    • Print-motif cotton T-shirt - Light blue/Frozen/White/Hello Kitty/Light purple/Lilo & Stitch - 2

    Print-motif cotton T-shirt

    S$ 12.90

    Member price:S$ 8.90

    • Viscose-blend pyjamas - Light grey marl/Navy blue/Black/Cream - 1
    • Viscose-blend pyjamas - Light grey marl/Navy blue/Black/Cream - 2
    • Viscose-blend pyjamas - Light grey marl/Navy blue/Black/Cream - 3
    • Viscose-blend pyjamas - Light grey marl/Navy blue/Black/Cream - 4
    • Viscose-blend pyjamas - Light grey marl/Navy blue/Black/Cream - 5
    • Viscose-blend pyjamas - Light grey marl/Navy blue/Black/Cream - 6
    • Viscose-blend pyjamas - Light grey marl/Navy blue/Black/Cream - 7

    Viscose-blend pyjamas

    S$ 49.90

    Member price:S$ 34.90

    • Brushed-inside cargo joggers - Dark grey/Beige/Dark turquoise - 1
    • Brushed-inside cargo joggers - Dark grey/Beige/Dark turquoise - 2

    Brushed-inside cargo joggers

    S$ 14.90

    Member price:S$ 9.90

    • 5-pack cotton boxers - Blue/Floral/Light grey/Light pink/Light blue/Black/White - 1
    • 5-pack cotton boxers - Blue/Floral/Light grey/Light pink/Light blue/Black/White - 2
    • 5-pack cotton boxers - Blue/Floral/Light grey/Light pink/Light blue/Black/White - 3

    5-pack cotton boxers

    S$ 19.90

    • Slim Fit T-shirt - White/Black/Navy blue/Purple/Khaki green - 1
    • Slim Fit T-shirt - White/Black/Navy blue/Purple/Khaki green - 2
    • Slim Fit T-shirt - White/Black/Navy blue/Purple/Khaki green - 3
    • Slim Fit T-shirt - White/Black/Navy blue/Purple/Khaki green - 4
    • Slim Fit T-shirt - White/Black/Navy blue/Purple/Khaki green - 5
    • Slim Fit T-shirt - White/Black/Navy blue/Purple/Khaki green - 6

    Slim Fit T-shirt

    S$ 12.90

    • Tie-detail top - Burgundy/Black/Dark beige - 1
    • Tie-detail top - Burgundy/Black/Dark beige - 2
    • Tie-detail top - Burgundy/Black/Dark beige - 3
    • Tie-detail top - Burgundy/Black/Dark beige - 4
    • Tie-detail top - Burgundy/Black/Dark beige - 5
    • Tie-detail top - Burgundy/Black/Dark beige - 6

    Tie-detail top

    S$ 17.90

    • Shirt - Black/White/Beige/Striped/Light blue/Striped/Cream/Black/Navy blue/Striped/Navy blue/White/Khaki green/Patterned - 1
    • Shirt - Black/White/Beige/Striped/Light blue/Striped/Cream/Black/Navy blue/Striped/Navy blue/White/Khaki green/Patterned - 2
    • Shirt - Black/White/Beige/Striped/Light blue/Striped/Cream/Black/Navy blue/Striped/Navy blue/White/Khaki green/Patterned - 3
    • Shirt - Black/White/Beige/Striped/Light blue/Striped/Cream/Black/Navy blue/Striped/Navy blue/White/Khaki green/Patterned - 4
    • Shirt - Black/White/Beige/Striped/Light blue/Striped/Cream/Black/Navy blue/Striped/Navy blue/White/Khaki green/Patterned - 5
    • Shirt - Black/White/Beige/Striped/Light blue/Striped/Cream/Black/Navy blue/Striped/Navy blue/White/Khaki green/Patterned - 6

    Shirt

    S$ 29.90

    • Cotton shirt - White/Blue/White striped/Blue/White striped/Turquoise/Striped/Light turquoise - 1
    • Cotton shirt - White/Blue/White striped/Blue/White striped/Turquoise/Striped/Light turquoise - 2
    • Cotton shirt - White/Blue/White striped/Blue/White striped/Turquoise/Striped/Light turquoise - 3
    • Cotton shirt - White/Blue/White striped/Blue/White striped/Turquoise/Striped/Light turquoise - 4

    Cotton shirt

    S$ 14.90

    Member price:S$ 9.90

    • 5-pack trunks - Light blue/Marvel Comics/Light grey marl/Red/Marvel/Purple/Pokémon/Blue/Sonic the Hedgehog/White/Batman/Black/Sonic the Hedgehog/Light green/PAW Patrol - 1
    • 5-pack trunks - Light blue/Marvel Comics/Light grey marl/Red/Marvel/Purple/Pokémon/Blue/Sonic the Hedgehog/White/Batman/Black/Sonic the Hedgehog/Light green/PAW Patrol - 2
    • 5-pack trunks - Light blue/Marvel Comics/Light grey marl/Red/Marvel/Purple/Pokémon/Blue/Sonic the Hedgehog/White/Batman/Black/Sonic the Hedgehog/Light green/PAW Patrol - 3

    5-pack trunks

    S$ 29.90

    • Oversized printed T-shirt - White/Pokémon/Blue/Marvel Comics/White/Batman/Dark grey/Snoopy - 1
    • Oversized printed T-shirt - White/Pokémon/Blue/Marvel Comics/White/Batman/Dark grey/Snoopy - 2
    New Price

    Oversized printed T-shirt

    S$ 17.90

    • Long-sleeved jersey top - White/Black/Dusty purple/Hot pink/Purple/Light pink/Green/Hearts/Light blue - 1
    • Long-sleeved jersey top - White/Black/Dusty purple/Hot pink/Purple/Light pink/Green/Hearts/Light blue - 2
    New Price

    Long-sleeved jersey top

    S$ 9.90

    Member price:S$ 6.90

    • 7-pack cotton briefs - Light pink/Disney Princesses/Pink/Bluey/Dark grey/Disney - 1
    • 7-pack cotton briefs - Light pink/Disney Princesses/Pink/Bluey/Dark grey/Disney - 2
    • 7-pack cotton briefs - Light pink/Disney Princesses/Pink/Bluey/Dark grey/Disney - 3

    7-pack cotton briefs

    S$ 19.90

    • One-shoulder mesh top - Black/Dark plum purple/Dark mole - 1
    • One-shoulder mesh top - Black/Dark plum purple/Dark mole - 2
    • One-shoulder mesh top - Black/Dark plum purple/Dark mole - 3
    • One-shoulder mesh top - Black/Dark plum purple/Dark mole - 4
    • One-shoulder mesh top - Black/Dark plum purple/Dark mole - 5
    • One-shoulder mesh top - Black/Dark plum purple/Dark mole - 6

    One-shoulder mesh top

    S$ 19.90

    Member price:S$ 15.90

    • Viscose-blend pyjamas - Navy blue/Light grey marl/Black/Cream - 1
    • Viscose-blend pyjamas - Navy blue/Light grey marl/Black/Cream - 2
    • Viscose-blend pyjamas - Navy blue/Light grey marl/Black/Cream - 3
    • Viscose-blend pyjamas - Navy blue/Light grey marl/Black/Cream - 4
    • Viscose-blend pyjamas - Navy blue/Light grey marl/Black/Cream - 5
    • Viscose-blend pyjamas - Navy blue/Light grey marl/Black/Cream - 6

    Viscose-blend pyjamas

    S$ 49.90

    Member price:S$ 34.90

    • 5-pack trunks - Light beige/Cars/Coral red/PAW Patrol/Light blue/Bluey/Light green/Mickey Mouse/Light blue/Marvel Comics - 1
    • 5-pack trunks - Light beige/Cars/Coral red/PAW Patrol/Light blue/Bluey/Light green/Mickey Mouse/Light blue/Marvel Comics - 2
    • 5-pack trunks - Light beige/Cars/Coral red/PAW Patrol/Light blue/Bluey/Light green/Mickey Mouse/Light blue/Marvel Comics - 3

    5-pack trunks

    S$ 29.90

    • Sweatshirt - Black/Hearts/Light pink/Paris/Black/Bats/White/Rainbow - 1
    • Sweatshirt - Black/Hearts/Light pink/Paris/Black/Bats/White/Rainbow - 2

    Sweatshirt

    S$ 14.90

    Member price:S$ 9.90

    • Print-motif cotton T-shirt - Light purple/Lilo & Stitch/White/Hello Kitty/Light blue/Frozen - 1
    • Print-motif cotton T-shirt - Light purple/Lilo & Stitch/White/Hello Kitty/Light blue/Frozen - 2

    Print-motif cotton T-shirt

    S$ 12.90

    Member price:S$ 8.90

    • Patterned sleepsuit - White/Hearts/Light beige/Puppies/Light blue/Cherries/Light pink/Hearts - 1
    • Patterned sleepsuit - White/Hearts/Light beige/Puppies/Light blue/Cherries/Light pink/Hearts - 2

    Patterned sleepsuit

    S$ 12.90