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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Loose-fit cotton top - White/Black striped - 1
    • Loose-fit cotton top - White/Black striped - 2
    • Soft embroidered bra - Light beige - 1
    • Soft embroidered bra - Light beige - 2
    • Soft embroidered bra - Light beige - 3
    • Soft embroidered bra - Light beige - 4
    • Soft embroidered bra - Light beige - 5
    • Soft embroidered bra - Light beige - 6
    • V-neck cardigan - Light grey marl/Light beige - 1
    • V-neck cardigan - Light grey marl/Light beige - 2
    • V-neck cardigan - Light grey marl/Light beige - 3
    • V-neck cardigan - Light grey marl/Light beige - 4
    • V-neck cardigan - Light grey marl/Light beige - 5
    • V-neck cardigan - Light grey marl/Light beige - 6
    • Frayed bucket hat - Light beige/Beach Chill - 1
    • Frayed bucket hat - Light beige/Beach Chill - 2
    • Twist-detail top - Grey/Light turquoise/Black - 1
    • Twist-detail top - Grey/Light turquoise/Black - 2
    • Twist-detail top - Grey/Light turquoise/Black - 3
    • Twist-detail top - Grey/Light turquoise/Black - 4
    • Twist-detail top - Grey/Light turquoise/Black - 5
    • Twist-detail top - Grey/Light turquoise/Black - 6
    • Tiered cotton skirt - Light pink/White striped/Light blue/Gingham check/White - 1
    • Tiered cotton skirt - Light pink/White striped/Light blue/Gingham check/White - 2
    • Tiered cotton skirt - Light pink/White striped/Light blue/Gingham check/White - 3
    • Tiered cotton skirt - Light pink/White striped/Light blue/Gingham check/White - 4
    • Button-front dress - Black - 1
    • Button-front dress - Black - 2
    • Button-front dress - Black - 3
    • Button-front dress - Black - 4
    • Button-front dress - Black - 5
    • Button-front dress - Black - 6
    • Twill cargo shorts - Beige/Black - 1
    • Twill cargo shorts - Beige/Black - 2
    • Denim jacket - Dark denim blue/Light denim blue - 1
    • Denim jacket - Dark denim blue/Light denim blue - 2

    Denim jacket

    S$ 64.90

    • Short blouse - White/Blue/Striped/Black - 1
    • Short blouse - White/Blue/Striped/Black - 2
    • Short blouse - White/Blue/Striped/Black - 3
    • Short blouse - White/Blue/Striped/Black - 4
    • Short blouse - White/Blue/Striped/Black - 5
    • Short blouse - White/Blue/Striped/Black - 6

    Short blouse

    S$ 24.90

    • Cotton muslin pyjamas - Light blue/Floral/Cream/Floral/Brown/Leopard print/White/Hearts/Light turquoise/Black/Floral - 1
    • Cotton muslin pyjamas - Light blue/Floral/Cream/Floral/Brown/Leopard print/White/Hearts/Light turquoise/Black/Floral - 2
    • Cotton muslin pyjamas - Light blue/Floral/Cream/Floral/Brown/Leopard print/White/Hearts/Light turquoise/Black/Floral - 3
    • Cotton muslin pyjamas - Light blue/Floral/Cream/Floral/Brown/Leopard print/White/Hearts/Light turquoise/Black/Floral - 4
    • Cotton muslin pyjamas - Light blue/Floral/Cream/Floral/Brown/Leopard print/White/Hearts/Light turquoise/Black/Floral - 5
    • Cotton muslin pyjamas - Light blue/Floral/Cream/Floral/Brown/Leopard print/White/Hearts/Light turquoise/Black/Floral - 6
    • Belt - Burgundy - 1
    • Belt - Burgundy - 2

    Belt

    S$ 19.90

    • Wellingtons - Cream/Animals/Light beige/Floral/Beige/Pink/Floral/Blue/Dinosaurs/Light beige/Cherries/Brown/Navy blue/Dinosaurs/Beige/Leopard print - 1
    • Wellingtons - Cream/Animals/Light beige/Floral/Beige/Pink/Floral/Blue/Dinosaurs/Light beige/Cherries/Brown/Navy blue/Dinosaurs/Beige/Leopard print - 2
    • Wellingtons - Cream/Animals/Light beige/Floral/Beige/Pink/Floral/Blue/Dinosaurs/Light beige/Cherries/Brown/Navy blue/Dinosaurs/Beige/Leopard print - 3

    Wellingtons

    S$ 29.90

    • Poplin shirt - White/Striped/Khaki green/Striped - 1
    • Poplin shirt - White/Striped/Khaki green/Striped - 2
    • Poplin shirt - White/Striped/Khaki green/Striped - 3
    • Poplin shirt - White/Striped/Khaki green/Striped - 4
    • Poplin shirt - White/Striped/Khaki green/Striped - 5
    • Poplin shirt - White/Striped/Khaki green/Striped - 6

    Poplin shirt

    S$ 49.90

    • Linen-blend dress - Black/Floral - 1
    • Linen-blend dress - Black/Floral - 2
    • Linen-blend dress - Black/Floral - 3
    • Linen-blend dress - Black/Floral - 4
    • Linen-blend dress - Black/Floral - 5
    H&M Premium Selection
    • Flared strappy dress - Light beige - 1
    • Flared strappy dress - Light beige - 2
    • Flared strappy dress - Light beige - 3
    • Flared strappy dress - Light beige - 4
    • Flared strappy dress - Light beige - 5
    • Flared strappy dress - Light beige - 6
    • Hoodie - Dusty blue/Light dusty blue/Black/Beige marl/Dark green/Green/Dusty turquoise/Dark grey/Light green/Light greige/Dark green/Light pink/Light blue/Beige/Light grey marl/White marl/Dark red/Navy blue/Mole/Dark brown - 1
    • Hoodie - Dusty blue/Light dusty blue/Black/Beige marl/Dark green/Green/Dusty turquoise/Dark grey/Light green/Light greige/Dark green/Light pink/Light blue/Beige/Light grey marl/White marl/Dark red/Navy blue/Mole/Dark brown - 2

    Hoodie

    S$ 19.90

    • Cotton dress - Orange/Black/Patterned/Black - 1
    • Cotton dress - Orange/Black/Patterned/Black - 2
    • Cotton dress - Orange/Black/Patterned/Black - 3
    • Cotton dress - Orange/Black/Patterned/Black - 4
    • Cotton dress - Orange/Black/Patterned/Black - 5

    Cotton dress

    S$ 39.90

    • 2-piece cotton set - Light grey/Khaki green/Cream/Floral/Beige - 1
    • 2-piece cotton set - Light grey/Khaki green/Cream/Floral/Beige - 2
    • 2-piece cotton set - Light grey/Khaki green/Cream/Floral/Beige - 3
    • 2-piece cotton set - Light grey/Khaki green/Cream/Floral/Beige - 4
    • 2-piece cotton set - Light grey/Khaki green/Cream/Floral/Beige - 5
    • 2-piece cotton set - Light grey/Khaki green/Cream/Floral/Beige - 6
    • 2-piece cotton set - Light grey/Khaki green/Cream/Floral/Beige - 7
    H&M Adorables
    • Long plissé dress - Dark red/Black - 1
    • Long plissé dress - Dark red/Black - 2
    • Long plissé dress - Dark red/Black - 3
    • Long plissé dress - Dark red/Black - 4
    • Long plissé dress - Dark red/Black - 5
    • Long plissé dress - Dark red/Black - 6
    • Long plissé dress - Dark red/Black - 7
    • Heeled sandals - Red/Black/White - 1
    • Heeled sandals - Red/Black/White - 2
    • Heeled sandals - Red/Black/White - 3
    • Linen-blend trousers - Light beige/Brown - 1
    • Linen-blend trousers - Light beige/Brown - 2
    • Linen-blend trousers - Light beige/Brown - 3
    H&M Premium Selection